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Tools and techniques cont. Printed media Annual reports Brochures Fliers Magazines Newsletters Newspapers Ads and classified Editorials Features sports Yellow pages Others… Awards and citations Celebrities and spokespeople Contests Coupons Direct mail Involvement in special events Logos, emblems, trademarks News conferences Photographs Press releases Promotional merchandise Word of mouth
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Promotional tools and techniques
Programmers and event planners have a variety of tools and techniques available to communicate effectively with their intended audience.
For each of the following, ask yourself:Why is this tool or technique useful?What are some tips on using it effectively?
Tools and techniques
Broadcast media Radio Television
Emerging technology CD ROMs Electronic Kiosks Internet
Email Website
Display media Billboards Bulletin boards Exhibits Point of Purchase
advertising Posters
Presentations
Tools and techniques cont.
Printed media Annual reports Brochures Fliers Magazines Newsletters Newspapers
Ads and classified Editorials Features sports
Yellow pages Others…
Awards and citations Celebrities and spokespeople Contests Coupons Direct mail Involvement in special events Logos, emblems, trademarks News conferences Photographs Press releases Promotional merchandise Word of mouth
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