View
28
Download
0
Category
Preview:
DESCRIPTION
Promotion 3: Promotional Mix. Sales Promotion Coupons Contests Free trials. Promotional Mix. Public relations Control versus participation Employee participation Listening and engaging. Promotional Mix. Personal Selling Augment the process Disintermediate the process. Media changes. - PowerPoint PPT Presentation
Citation preview
Promotion 3: Promotional Mix
• Sales Promotion– Coupons– Contests– Free trials
Promotional Mix
• Public relations– Control versus participation– Employee participation– Listening and engaging
Promotional Mix
• Personal Selling– Augment the process– Disintermediate the process
Media changes
• Fragmentation• Integration• Timeshifting• Mobile media
Recommended