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Promote your research on social media

Why use social media?

Promote your work

Find study participants

Connect with people in your field

Know what you want to achieve on social media.Setting goals will help you to define what channels to use, what content to create and how you should be using social.

Who do you follow and why?

So why should people follow you?

FacebookThe Facebook algorithm favours personal content, encouraging people to share photos/videos amongst friends. This algorithm makes it hard for business accounts to build a following, in comparison to other platforms.

2.38 billionmonthly active users worldwide!

15 millionactive users in Australia!

InstagramA place for pretty pictures! Instagram uses hashtags to make it easy to find like-minded people, content you may be interested in and to engage with people at specific events.

1 billionmonthly active users worldwide!

9 millionactive users in Australia!

@amyll_c

@jacksonpeos

@naladoesresearch

TwitterTwitter is all about what’s happening now. Twitter is the perfect place to share quick updates, on the go content and engage with and retweet news articles and fellow researchers. Twitter is one of the best places to start building an online community.

335 millionmonthly active users worldwide!

4.5 millionactive users in Australia!

@anasghadouani

@DRG_physics

@drpaulharrigan

LinkedInThe most professional of the big four social networks, LinkedIn makes it easy to build your professional network and connect with colleagues, associates and market yourself to potential employers.

562 millionmonthly active users worldwide!

4 millionactive users in Australia!

Creating your bio

• Choose a clear, bright, friendly but professional image for your profile• Include a cover image that is relevant to your work• Include your title/role in your bio and tag relevant universities or associations that you work for• Add something fun and personal

What to post?

• Clear, bright and well shot photos• Short videos, no longer than 60 seconds• Regular content• Out in the field, in the lab, attending conferences• Teaser information or interesting facts• Project milestones

Language/Tone

• Use friendly and less formal language in your posts• Encourage a dialogue with your followers• Use language that someone who is not an expert would understand, this will broaden your audience and allow people outside your field to engage.

Engage and connect

• Being active is a fast and easy way to grow your channels• Follow people, comment on posts, reply to comments• Share other people’s research/news• Social media is not a one way street

Social media can connect you with like-minded people all over the world instantly! By joining groups, using hashtags and connecting you are able to build an online community.

Social media etiquette

• If you wouldn’t say it in person, don’t say it on social• What you post last forever (even if you delete it)• Don’t engage with trolls, you can block or hide users/comments• Be respectful, be polite and have fun!

It’s common sense

PhotographyGetting the best out of your phone camera

1. Turn off flash!2. Never (ever) zoom, use your feet instead3. Adjust the exposure4. Use your volume button as a shutter

#UWA

socialmedia-bmr@uwa.edu.au

university-of-western-australia

@universitywa

/universitywa

@uwanews