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Project Proposal
Prepared for: Chiangmai To TravelChiangmai To TravelChiangmai To Travel
Prepared by: Eric Amakasu, Marketing Director
10 March 2010
Proposal number: 2010-03-003
L.U.V. Limited Partnership 213/9 Asoke Towers Fl 4A Sukhumvit 21 Rd., Klongtoey Nua, Wattana Bangkok 10110 T (66)22041998 F (66)22041997 info@luv.co.th www.luv.co.th
L.U.V. Limited Partnership
Executive Summary
ObjectiveRank Chiangmai To Travel with relative keywords. Build their online presence through SEO, PPC and other online marketing
strategies if necessary.
GoalsTo establish the brand, Chiangmai To Travel as top in their niche.
ProblemCurrently the website is not ranked with some major keywords in their niche. Offline marketing is strong, which creates a
sense of awareness online. But an online marketing strategy is necessary to open channels for more opportunities.
SolutionSearch Engine Optimization (SEO) is the first step to getting your website visibility online. Our service will guarantee your
website on the first page of Google and will continuously consult with you to reach the top positions.
Pay Per Click (PPC) Advertising can be used to create awareness in all aspects related to your niche. New campaigns, fresh
offers can also be included to promote quicker then offline marketing.
Attached is our workflow, sample keywords, our services and some of our clients for review.
Project Proposal : Chiangmai To Travel 1
L.U.V. Limited Partnership
Workflow
Step Task
1. 1 - 3 days Client Hearing / Brainstorm
2. 2 - 3 days Web Site Evaluation
3. 3 - 5 days Keyword Analysis, Competitor Analysis, Site Analysis / Brainstorm
4. open Keyword Approval, Campaign Approval
5. 3 - 5 days Revision
6. 2 - 7 days On Page Optimization (SEO) / Account Setup (PPC)
7. open Final Approval
8. 1 day Production
9. full term Link Building (SEO) / Campaign Optimization (PPC)
10. every 3 mo Performance Evaluation
11. open Revision if Necessary (changing keywords or web renewal)
Project Proposal : Chiangmai To Travel 2
L.U.V. Limited Partnership
Sample Keywords
Keywords Search Volume Search Result Est. Cost/Click Website Ranking
Chiang Mai Tours 9,900 817,000 ฿22.12 16th
Chiang Mai Travel 12,100 3,430,000 ฿38.98 82nd
tours chiang mai 22,200 2,560,000 ฿27.30 28th
chiang mai trips 720 1,070,000 ฿2.40 26th
chiangmai package tour 260 462,000 ฿2.40 87th
chiang mai tour operator 140 163,300 ฿2.40 66th
chiang mai sightseeing 14,800 205,000 ฿9.28 26th
chiang mai attractions 18,100 163,000 ฿7.03 Not Found
chiang mai tour package 880 12,000,000 ฿2.40 53rd
chiang rai tour 1,300 3,310,000 ฿2.40 Not Found
chiang mai trek 2,900 360,000 ฿2.40 74th
chiang mai trekking 6,600 372,000 ฿2.40 27th
chiang mai elephant ride 320 41,300 ฿2.40 Not Found
elephant trekking chiang mai 480 78,800 ฿2.40 Not Found
chiang mai elephant tours 170 229,000 ฿2.40 12th
chiang mai flight of the gibbon 390 23,200 ฿2.40 58th
chiang mai mountain biking 260 60,900 ฿2.40 42nd
Project Proposal : Chiangmai To Travel 3
L.U.V. Limited Partnership
SEO Service
Service Details
Consulting, analyzing and planning service in selection of keywords to promote the website
Fundamental analysis service to distinguish weak and strong features of the site
Registration service in Web Directories to extend opportunity for your customer to find your product and service
Create and submit site and XML sitemap to Google Webmaster Tool
Take the role as website moderator
Edit the contents in Title tag, Meta Description and Keywords tag, Alt Tag, Body tag, etc.
Validate CSS & HTML to avoid or reduce errors by optimizing the source code
Embed Google Analytics code into website
Embed Google Adwords conversion tracking code into the pages defined as conversion points
Create conversion points for website
Fix internal broken links in the website in order for spider to properly crawl the website
Improve Site Structure by restructuring the website
Weekly/Monthly Reporting service relating to the website’s traffic, ROI, and overall performance
Project Proposal : Chiangmai To Travel 4
L.U.V. Limited Partnership
Sikarin - SEO “โรงพยาบาลเอกชน”
Service: Using our SEO service.
Action: Organize site structure and internal linking for the website. Advise layout and navigation.
Result: Increase in traffic and offline conversion. Accurately measure online conversions.
Project Proposal : Chiangmai To Travel 5
L.U.V. Limited Partnership
Sumaa - SEO “thai language tutor”
Service: Using our SEO service.
Action: Organize site layout, structure and internal linking for the website.
Result: Increase in offline and overseas online leads.
Project Proposal : Chiangmai To Travel 6
L.U.V. Limited Partnership
QS Cons - SEO “สร้างสํานักงาน”
Service: Using our SEO and PPC service.
Action: Organize site layout, structure and internal linking for the website.
Result: Increase in offline leads through both SEO and PPC.
Project Proposal : Chiangmai To Travel 7
L.U.V. Limited Partnership
PPC Service
Service Details
Consultation
Account Setup
Keyword Research & Bid Management
Negative Keywords
A/B Ad Copy Testing
Day Parting
Geo- Targeting
Daily and Monthly Budget Controlling Service
Google Analytics Setup and Consultation
Conversion Tracking
Landing Page Consultation
ROI Tracking
Daily and Weekly Advanced Reporting
Project Proposal : Chiangmai To Travel 8
L.U.V. Limited Partnership
Raffles - PPC
Service: Using our PPC service with over 200 Keywords and 8 Ad Groups.
Action: Kickstart their new project for their International Division.
Result: Very high conversion resulting in immediate and steady signups.
Project Proposal : Chiangmai To Travel 9
L.U.V. Limited Partnership
Thai Steward - PPC
Service: Using our PPC service
Action: Have been trying several online marketing companies but couldn’t get the result. We’ve created a campaign to find
out what is wrong with their website.
Result: We’ve created traffic and conversion. But after evaluating their campaign their Bounce Rate was extremely high.
We are currently working on renewing their website to convert the existing traffic with more calls to action. See sample
below.
Project Proposal : Chiangmai To Travel 10
L.U.V. Limited Partnership
Thai Steward - Web Renewal
Service: Using Website Optimizer
Action: Create design that will reduce bounce rate and increase conversion through better calls to action and modern style
website.
Result: In Progress.
Project Proposal : Chiangmai To Travel 11
L.U.V. Limited Partnership
Kantana - Social Marketing
Service: Using our Social Marketing Service.
Action: Plan and execute online viral marketing for their upcoming project to promote a world wide Film Contest.
Result: In Progress
Project Proposal : Chiangmai To Travel 12
L.U.V. Limited Partnership
SEO Price Table
Pay When You Rank!
Our commitment, the service will not be collected until your website reached top 10!
Pay When You Rank!
Our commitment, the service will not be collected until your website reached top 10!
Pay When You Rank!
Our commitment, the service will not be collected until your website reached top 10!
Pay When You Rank!
Our commitment, the service will not be collected until your website reached top 10!
Package Mini Small Pro
Price THB 5,000 / mo THB 8000 / mo THB 17,000 / mo
Term 6 - 12 mo 6 - 12 mo 12 mo
Top 10 Guarantee Yes Yes Yes
Keyword 1 5 5
Website Makeover Yes
On Page Optimization Yes Yes Yes
Copy Writing Yes Yes
Google Analytics Yes Yes
Directory Submission Yes Yes Yes
Link Building Yes Yes Yes
Website Moderator Yes
Weekly Rank Report Yes Yes Yes
Weekly SEO Report Yes
Monthly SEO Report Yes Yes
Quarterly SEO Report Yes
Custom SEO Report Yes
Project Proposal : Chiangmai To Travel 13
L.U.V. Limited Partnership
PPC Price Table
Maximize Your ROI!
Boost your overall sales performance by active monitoring and campaign optimization!
Maximize Your ROI!
Boost your overall sales performance by active monitoring and campaign optimization!
Maximize Your ROI!
Boost your overall sales performance by active monitoring and campaign optimization!
Package PPC Lite PPC Pro
Budget < THB 200,000 / mo > THB 200,000 / mo
Service Fee 20% of Budget 15% of Budget
Web Consultation Yes Yes
Account Setup Yes Yes
Keyword Research Yes Yes
Unlimited Campaign Yes Yes
Unlimited Keywords Yes Yes
A/B Ad Copy Yes Yes
Day Parting Yes Yes
Geo Targeting Yes Yes
Budget Control Yes Yes
Google Analytics Installation Yes Yes
Conversion Tracking Yes Yes
ROI Tracking Yes Yes
Landing Page Creation THB 1000 / mo Yes
Daily Reporting Yes Yes
Weekly Reporting Yes Yes
Custom Reporting THB 2500 / mo Yes
IP Tracking THB 1500 / mo Yes
Project Proposal : Chiangmai To Travel 14
L.U.V. Limited Partnership
Contact Information
L. U. V. Limited Partnership
If there are any questions or clarifications to be made, please don’t hesitate to contact us.
213/9 Asoke Towers Fl 4A
Sukhumvit 21 Rd., Klongtoey Nua, Wattana Bangkok 10110
T(66)22041998
F(66)22041997
info@luv.co.th
www.luv.co.th
Project Proposal : Chiangmai To Travel 15
L.U.V. Limited Partnership
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