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Progress on the
Silk Road and
Opportunities for the
Future
Alla Peressolova
WTM London
4 November 2015
Photo ©Tim Cope
UNWTO Silk Road Action Plan
The Silk Road brand
Share of voice: Silk Road destinations
TripAdvisor:
UNESCO/UNWTO Silk Road Heritage Corridors Tourism Project
Silk Road Tourism Insight Research 2015
The Silk Road in 2016
• Launch of new Silk Road Action Plan 2016/2017 • 6th UNWTO Silk Road Ministers’ Meeting at ITB Berlin (9 March
2016) • 5th UNWTO Silk Road Tour Operators Forum at ITB Berlin: Inbound
Tour Operators Workshop (10 March 2016) • Western Silk Road EU development project commences • Watch! The Silk Road on the Discovery Channel & BBC4 • International Conference on Nomadic Tourism (Mongolia, October
2016)
Get #social
#silkroadtourism
UNWTO Silk Road Tourism Network
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