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PROGRAMME GUIDE26th & 27th August 2015
MARKETING CAMPAIGN PRESENTATIONSWEDNESDAY, 26TH AUGUST
DAY 1 8.20am - 9.20am registration 9.20am - 9.30am welcome Speech – President of IAS, Goh Shu Fen
9.30am - 9.40am opening remarks – Chairman of APPIeS 2015, Alvin Neo
9.40am - 10.25am keynote Presentation Changing Consumer, Changing Challenges for Marketers Sameer Satpathy - Chief Marketing Officer, Marico Limited
10.25am - 10.45am Refreshments & networking
10.45am - 12.15pm Concurrent Sessions: Marketing Campaigns Presentations 12.15pm - 1.15pm networking Lunch
1.15pm - 3.15pm Concurrent Sessions: Marketing Campaigns Presentations 3.15pm - 3.35pm Refreshments & networking
3.35pm - 5.35pm Concurrent Sessions: Marketing Campaigns Presentations
5.35pm - 5.50pm Tiger Break
5.50pm - 6.50pm APPIeS 2015 - Insights of the day 6.50pm End of day One
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DAY 1: WEDNESDAY, 26TH AUGUST VENUE: GUILD HALL LEfT CHAMbER, LEVEL 1
Food &Beverages
TASTe, worTh ShArING anmum ANdreAS krASSerPlanning directorddB GROUP HOnG KOnG
bruCeMoNd ChANassociate Marketing directorFOnTERRa BRandS (HOnG KOnG) LIMITEd
10.45am - 11.15am
8.20am - 9.20am Registration
welcome Speech by President of IaS, Goh Shu Fen
Opening Remarks by Chairman of aPPIES 2015, alvin neo
9.20am - 9.30am
9.30am - 9.40am
9.40am - 10.25am
ConsumerServices
Cure your hoVer FINGer wheN you PAy wITh VISA
Visa jAClyN leePlanning directorBBdO SInGaPORE
11.15am - 11.45am
non-Food FMCG
P.S. I loVe you MoM nivea yuwI ANjAyACreative Group HeadREd COMMUnICaTIOn
11.45am - 12.15pm
Food &Beverages
GuINNeSS “beer GAo”
Guinness Foreign Extra Stout
FIoNA huANGassociate account directorBBdO SInGaPORE
FAye weeSenior Brand ManagerGUInnESS SInGaPORE
1.45pm - 2.15pm
Pro Bono/Government/Cultural
12 rIderS. 10 dAyS ANd 1400 kIloMeTerS lATer, oVer 1000 ChIldreN hAd hoPe.
wheels for wheels Foundation & Cerebral Palsy Lanka Foundation
MurTAzA A. TAjbhoy Head of Brand PlanningLEO BURnETT SOLUTIOnS InC
2.15pm - 2.45pm
Pro Bono/Government/Cultural
#PhThANkyou Philippines eThel SANChez deputy Head of PlanningBBdO GUERRERO
2.45pm - 3.15pm
non-Food FMCG
Axe SIGNATure lAuNCh
axe Signature jAde CheNG account ManagerBBH aSIa PaCIFIC
PeTer CAllAGhAN Creative directorBBH aSIa PaCIFIC
4.05pm - 4.35pm
Pro Bono/Government/Cultural
‘oNe ForCe oNe APP’ Republic of Singapore air Force
zehou koo PlannerddB wORLdwIdE
4.35pm - 5.05pm
12.15pm - 1.15pm - NeTworkING luNCh
10.25am - 10.45am - reFreShMeNTS ANd NeTworkING
5.05pm - 5.50pm - TIGer breAk
6.50pm - end of day 1
5.50pm - 6.50pm - APPIeS 2015 - Insights of the day
3.15 pm - 3.35pm - reFreShMeNTS ANd NeTworkING
keyNoTe PreSeNTATIoNChanging Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited
non-Food FMCG
MAke bed-weTTING To be loVed, wITh kAo reSeSh
Resesh3.35pm - 4.05pm keNjI eNoMoToPlannerI&S BBdO
ConsumerServices
welCoMe To AIrbNb airbnb NATAlIe GruISHead of PlanningTBwa\SInGaPORE
MATThIAS SCheuCkINGaPaC Head of MarketingaIRBnB aSIa PaCIFIC
1.15pm - 1.45pm
ModeratorTrACI AlFordGlobal Head Brand Strategy Retail Shell
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
Insights PanelAudrey kuAhChief Client Officer, International Clientsdentsu aegis network South East asia Singapore
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Insights Panel deePIkA NIkhIleNderCEO - Growth & Emerging Market Solutions & Leader - Business Planning (aPaC) Mindshare
DAY 1: WEDNESDAY, 26TH AUGUST VENUE: THE NbCUNIVERSAL PEACOCK LOUNGE, LEVEL 1
Consumer durables
ToyoTA - do The wAku dokI
Toyota ANkur PujArI Planning directordEnTSU SInGaPORE
NICholAS ChhANdigital Media directordEnTSU SInGaPORE
10.45am - 11.15am
8.20am - 9.20am Registration
welcome Speech by President of IaS, Goh Shu Fen
Opening Remarks by Chairman of aPPIES 2015, alvin neo
9.20am - 9.30am
9.30am - 9.40am
9.40am - 10.25am
non-Food FMCG
heAl wITh loVe Band-aid hANS loPez-VIToChief Strategy Officer GREaTER CHIna, BBdO CHIna
11.15am - 11.45am
Pro Bono/Government/Cultural
AM I okAy? Cybozu MANAbu wATANAbeagency ProducernIHOn KEIzaI adVERTISInG
ShoheI yukIMoToagency PlannernIHOn KEIzaI adVERTISInG
11.45am - 12.15pm
Consumer durables
bMw r NINeT CuSToM ProjeCT
BMw R nineT MArk leoNGSenior StrategistPROxIMITY JaPan
1.45pm - 2.15pm
Food & Beverages
IF MuMMy wINS dutch Lady SuTAPA bhATTAChAryA Head of Knowledge and StrategyLEO BURnETT MaLaYSIa
2.15pm - 2.45pm
non-Food FMCG
SAdA Sexy rAho (STAy ForeVer Sexy)
Set wet dIPIkA SAGGIaccount Planning directorTaPROOT IndIa COMMUnICaTIOn
AbhIShAIk ShArMABrand ManagerMaRICO LIMITEd
2.45pm - 3.15pm
Pro Bono/Government/Cultural
lIFe’S SweeTer wITh leSS SuGAr
Obesity and weight Management
leNA lIew Business directorddB GROUP SInGaPORE
Goh kAh lIN deputy directorHEaLTH PROMOTIOn BOaRd
4.05pm - 4.35pm
non-Food FMCG
TouCh The PICkle whisper heMANT ShrINGy Senior Creative directorBBdO IndIa
4.35pm - 5.05pm
12.15pm - 1.15pm - NeTworkING luNCh
10.25am - 10.45am - reFreShMeNTS ANd NeTworkING
5.05pm - 5.50pm - TIGer breAk
6.50pm - end of day 1
5.50pm - 6.50pm - APPIeS 2015 - Insights of the day
3.15 pm - 3.35pm - reFreShMeNTS ANd NeTworkING
keyNoTe PreSeNTATIoNChanging Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited
Food & Beverages
CelebrATING The lANGuAGe oF loVe
anmum Materna3.35pm - 4.05pm CArlo oPleManaging Partner & directordM9 dIGIT
kATz lobreGAT eNrIquezMarketing & digital Capability ManagerFOnTERRa PHILIPPInES
Pro Bono/Government/Cultural
oMo TeT FAMIly reuNIoN
OMO jeSSICA SMIThRegional Strategic Planning ManagerLOwE + PaRTnERS, SInGaPORE
NITIN AGArwAlSr. Global Brand ManagerUnILEVER aSIa PTE LTd
1.15pm - 1.45pm
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
Moderator SouMITrA SeNChief Growth OfficerTookitaki Technologies, Singapore
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Moderator CorINe ooI-breMNerGroup GM Global Maternal & PaediatricsFonterra Brands (Singapore) Pte. Ltd.
DAY 1: WEDNESDAY, 26TH AUGUST VENUE: PRINTROPOLIS, LEVEL 1
Food &Beverages
wAke Me uP beFore you Go Go… For breAkFAST.
Mcdonald’s yAk yIh CheNGBusiness directorddB GROUP SInGaPORE
CArolyN khIudirector, Corporate Communications, eCommerce & CustomerMCdOnaLd’S SInGaPORE
10.45am - 11.15am
8.20am - 9.20am Registration
welcome Speech by President of IaS, Goh Shu Fen
Opening Remarks by Chairman of aPPIES 2015, alvin neo
9.20am - 9.30am
9.30am - 9.40am
9.40am - 10.25am
ConsumerServices
loCAlly FAMouS Priceless Platform SIMoN ClANCy Regional Planning directorMCCann
MIChelle PIloT Head of MarketingMaSTRCaRdaUSTRaLaSIa
11.15am - 11.45am
ConsumerServices
eSCAPe The hAze - iweATher
air asia Singapore SurAj joShIassociate Performance directorIPROSPECT SInGaPORE
11.45am - 12.15pm
ConsumerServices
PArkwAy eAST MedICAl hIGh SChool
Parkway East Hospital
kANdyCe oNGassistant Marketing ManagerPaRKwaY HOSPITaLS SInGaPORE
ANdreA Sewassistant Marketing ManagerPaRKwaY HOSPITaLS SInGaPORE
1.45pm - 2.15pm
ConsumerServices
bIrlA SuN lIFe INSurANCe - khud ko kAr bulANd (be your owN STreNGTh)
Birla Sun Life Insurance
loVeleeN SAhrAwAT Head - Corporate Brand, Financial ServicesadITYa BIRLa GROUP
2.15pm - 2.45pm
Food &Beverages
“The uNoFFICIAl oFFICIAl hISTory oF SINGAPore”
Tiger Beer2.45pm - 3.15pm
ConsumerServices
The ANywhere ANd eVerywhere CoMPeTITIoN
Skyscanner NIGel TrIbe Head of StrategyLEO BURnETT
PAMelA kNAGGS Marketing ManagerSingapore & MalaysiaSKYSCannER
4.05pm - 4.35pm
non-Food FMCG
ConsumerServices
ACTIVe FreSh 2014 CAMPAIGN
SINGTel SeA GAMeS 2015 CAMPAIGN
Johnson’s Baby
Singtel
eThel SANChez deputy HeadPlanning directorBBdO GUERRERO
MArIA krIS ANN A. llANeS Group Brand ManagerJOHnSOn & JOHnSOn PHILIPPInES
4.35pm - 5.05pm
5.05pm - 5.35pm
12.15pm - 1.15pm - NeTworkING luNCh
10.25am - 10.45am - reFreShMeNTS ANd NeTworkING
5.35pm - 5.50pm - TIGer breAk
6.50pm - end of day 1
5.50pm - 6.50pm - APPIeS 2015 - Insights of the day
3.15 pm - 3.35pm - reFreShMeNTS ANd NeTworkING
keyNoTe PreSeNTATIoNChanging Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited
Food &Beverages
7uP dANCeuP 7UP3.35pm - 4.05pm NINAd SATPuTeVP PlanningBBdO IndIa
GAurAV VerMASr. Brand Manager,PEPSICO IndIa
non-Food FMCG
PArAChuTe AdVANSed - ArT oF oIlING
Parachute advansed SurAjA kIShoreExecutive Planning directorMCCann wORLdGROUP IndIa
SANToSh heGdeBrand Manager-activationMaRICO LIMITEd
1.15pm - 1.45pm
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
Insights Panel MyleNe oNGHead of PlanningBBH China
MINdy yAPPlanning directorBBdO SInGaPORE
Soo kuI jIeNMarketing ManagerTIGER BEER SInGaPORE
lyNeTTe Pohdirector, Marketing CommunicationsSInGTEL
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Moderator SoPhIA NGFormer Head of advertising & affluence Segments
DAY 1: WEDNESDAY, 26TH AUGUST VENUE: DALVEY, LEVEL 2
non-Food FMCG
doN’T be A FooTbAll zoMbIe
Clear + Rexona SAIleSh wAdhwA Strategy Planning directorLOwE MaLaYSIa
10.45am - 11.15am
8.20am - 9.20am Registration
welcome Speech by President of IaS, Goh Shu Fen
Opening Remarks by Chairman of aPPIES 2015, alvin neo
9.20am - 9.30am
9.30am - 9.40am
9.40am - 10.25am
Food & Beverages
The GreAT eSCAPe Heineken Theodor SANduCreative directorPUBLICIS VIETnaM
koo Poh heNG ANdreMarketing ManagerHEInEKEn VIETnaM
11.15am - 11.45am
Pro Bono/Government/Cultural
NATIoNAl eNVIroNMeNT AGeNCy
dengue Prevention Campaign
krISTIN TANStrategic PlannerddB GROUP SInGaPORE
Goh Su xINSenior ExecutivenaTIOnaL EnVIROnMEnT aGEnCY
11.45am - 12.15pm
Consumer durables
CASTrol drIVe oN Castrol CRB+ Turbo INdrANeel GuhAdirector – Operations & Strategic PlanningLOwE VIETnaM
1.45pm - 2.15pm
Consumer Services
AxA SMArTdrIVe axa Life Insurance Singapore
joANNe TheSeIrA General ManagernURUn
2.15pm - 2.45pm
Consumer durables
The CurIouS CASe oF SellING More dIGITAl APPlIANCeS wIThouT TAlkING dIreCTly To ThoSe who buy TheM (ThIS IS lIVING exPerIeNTIAl PlATForM)
Samsung digital appliances
Alok MAroTrAo bhuTeSenior Strategic PlannerLEO BURnETT VIETnaM
2.45pm - 3.15pm
Consumer durables
The lIoN CITy roArS For GrIMloCk
Transformers CINdy zhANG Senior Media PlannerOMd SInGaPORE
MANel TAN digital PlannerOMd SInGaPORE
4.05pm - 4.35pm
Consumer Services
loNGING IS PreCIouS King Power olIVer kITTIPoNG VeerATAeChA Chief Strategy & Innovation OfficerY&R THaILand
4.35pm - 5.05pm
12.15pm - 1.15pm - NeTworkING luNCh
10.25am - 10.45am - reFreShMeNTS ANd NeTworkING
5.05pm - 5.50pm - TIGer breAk
6.50pm - end of day 1
5.50pm - 6.50pm - APPIeS 2015 - Insights of the day
3.15 pm - 3.35pm - reFreShMeNTS ANd NeTworkING
keyNoTe PreSeNTATIoN Changing Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited
Consumer Services
whAT’S IN your bAG? KLIa2 Retail3.35pm - 4.05pm SAIleSh wAdhwAStrategy Planning directorLOwE MaLaYSIa
Consumer Services
The FIrST (reAlly) SoCIAl AIrlINe
Scoot lou delA PeNACEOPUBLICIS SInGaPORE
1.15pm - 1.45pm
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
Insights Panel ANdy wIlSoNHead of StrategyBBdO asia and Proximity asia
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Moderator woNG MeI wAIFormer Head of Marketing Vietnam and SingaporeHeineken/asia Pacific BreweriesVice President, IaS
DAY 1: WEDNESDAY, 26TH AUGUST VENUE: EVANS, LEVEL 2
ConsumerServices
CAddIe rAPPerS, hIP hoP GolF eduCATIoN
Sega Sammy Cup Golf Tournament
yoSuke yAMAuChIGroup Planning directorI&S BBdO
10.45am - 11.15am
8.20am - 9.20am Registration
welcome Speech by President of IaS, Goh Shu Fen
Opening Remarks by Chairman of aPPIES 2015, alvin neo
9.20am - 9.30am
9.30am - 9.40am
9.40am - 10.25am
non-Food FMCG
reVerSe NurTurANCe Parachute advansed
SurAjA kIShore Executive Planning directorMCCann wORLdGROUP IndIa
GAurI MAlhoTrA Group Product ManagerMaRICO LIMITEd
11.15am - 11.45am
Consumer durables
The wATerleSS ProjeCT
Levi’s ANIrbAN GANGulyChief Innovation & Strategy Officer BBdO MaLaYSIa
11.45am - 12.15pm
ConsumerServices
FuTure MAde dIFFereNT
nTUC Income ThoMAS wAGNerSenior account PlannerBBH aSIa PaCIFIC
1.45pm - 2.15pm
Food &Beverages
johNNIe wAlker – The jourNey
Johnnie walker yudhIShThIr AGrAwAl Strategy directorBBH COMMUnICaTIOnS IndIa
2.15pm - 2.45pm
Food &Beverages
wINNING The CITy bACk FroM The CoMPeTITIoN
Heineken (asia Pacific Breweries Singapore)
2.45pm - 3.15pm
Food &Beverages
PePSI’S NuTrIklIMSIPS “CAre-AVAN”
nutriklimSips
ThIrd doMINGo Chief Executive Officer and Executive Creative directorIxM
jIN-Pyo AhN Senior Vice President/Chief Strategy OfficerPEPSI COLa PROdUCTS PHILIPPInES InC.
4.05pm - 4.35pm
ConsumerServices
PIoNeerS ok! nTUC Social Enterprises
bIbIANA lee Business directorBBH aSIa PaCIFIC
4.35pm - 5.05pm
12.15pm - 1.15pm - NeTworkING luNCh
10.25am - 10.45am - reFreShMeNTS ANd NeTworkING
5.05pm - 5.50pm - TIGer breAk
6.50pm - end of day 1
5.50pm - 6.50pm - APPIeS 2015 - Insights of the day
3.15 pm - 3.35pm - reFreShMeNTS ANd NeTworkING
keyNoTe PreSeNTATIoN Changing Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited
Pro Bono/Government/Cultural
The NewSPAPer ThAT SToPPed deNGue IN ITS TrACkS
MawBIMa3.35pm - 4.05pm MurTAzA A. TAjbhoyHead of Brand PlanningLEO BURnETT SOLUTIOnS InC
non-Food FMCG
rexoNA PA-SIMPle MoVeS
Rexona VIboy PAlIllodirector of Strategic Brand PlanningLOwE PHILIPPInES
1.15pm - 1.45pm
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
AdelA ANdreIaccount directorIRIS wORLdwIdE (SInGaPORE)
SuSAN leoNGBrand ManageraSIa PaCIFIC BREwERIES, SInGaPORE
Insights Panel FrederICk ToNGdirector, digital StrategyddB Group Singapore
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ANGelA NGSenior Executive, Brand activation & EventsnTUC InCOME
8.20am - 9.20am registration 9.20am - 10.50am Concurrent Sessions: Marketing Campaigns Presentations 10.50pm - 11.10am Refreshments & networking
11.10am - 12.40pm Concurrent Sessions: Marketing Campaigns Presentations 12.40pm - 1.40pm networking Lunch
1.40pm - 2.25pm keynote Presentation accelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific
2.25pm - 3.10pm keynote Presentation nBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you think Henry Robles - Vice President audience Research and analysis, nBCUniversal
3.10pm - 3.40pm Refreshments & networking
3.40pm - 4.40pm APPIeS 2015 - Insights of the day
4.40pm - 5.40pm AwArdS PreSeNTATIoN 5.40pm End OF COnGRESS
MARKETING CAMPAIGN PRESENTATIONSTHURSDAY, 27TH AUGUST
DAY 2
DAY 2: THURSDAY, 27TH AUGUST VENUE: GUILD HALL LEfT CHAMbER, LEVEL 1
Food & Beverages
VAT 69- be oNe IN A 100
Vat 69 AxoN AlexStrategy directorBBH IndIa
yudhIShThIr AGrAwAlStrategy directorBBH IndIa
9.20am - 9.50am
8.20am - 9.20am Registration
Consumer durables
NIke #PlAyPINoy nike Basketball SId TulI account directorBBH aSIa PaCIFIC
9.50am - 10.20am
Consumer Services
SG4SG StarHub joNAThAN lIMBusiness directorddB GROUP SInGaPORE
10.20am - 10.50am
Consumer Services
The PrICeleSS eNGINe - New yeAr’S eVe CAMPAIGN
MasterCard TuoMAS PelToNIeMI President, asiadIGITaL aRTS nETwORK
doMINIC kohHead of digital and Social Marketing, asia Pacific RegionMaSTERCaRd
11.40am - 12.10pm
Consumer Services
ruN For CoVer Mount Elizabeth Hospital
TAN weN hAoTechnical directorCUM. M+d
kANdyCe oNGassistant Marketing ManagerPaRKwaY HOSPITaLS SInGaPORE
12.10pm - 12.40pm
2.25pm - 3.10pm
10.50am - 11.10am - reFreShMeNTS ANd NeTworkING
3.40pm - 4.40pm - APPIeS 2015 - Insights of the day
5.40pm - end of CoNGreSS
4.40pm - 5.40pm - AwArdS PreSeNTATIoN
3.10 pm - 3.40pm - reFreShMeNTS ANd NeTworkING
12.40pm - 1.40pm - NeTworkING luNCh
1.40pm - 2.25pm
Consumer Services
PoSb NeIGhbourSFIrST.SG – your NeIGhbourhood. redeFINed.
POSB jereM y heNGdirector, Strategy & ContentHaVaS MEdIa SInGaPORE
ChANderNI deVI Poloassistant Vice-PresidentdBS BanK
11.10am - 11.40am
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
Moderator TrACI AlFordGlobal Head Brand Strategy Retail Shell
Insights Panel Audrey kuAhChief Client Officer, International Clientsdentsu aegis network South East asia Singapore
keyNoTe PreSeNTATIoN accelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific
keyNoTe PreSeNTATIoNnBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal
8
9
DAY 2: THURSDAY, 27TH AUGUST VENUE: THE NbCUNIVERSAL PEACOCK LOUNGE, LEVEL 1
non-Food FMCG
ChANGe MAde eASy nihar Shanti amla
yudhIShThIr AGrAwAlStrategy directorBBH COMMUnICaTIOnS
rAhul jAINBrand ManagerMaRICO LIMITEd
9.20am - 9.50am
8.20am - 9.20am Registration
Consumer Services
TrAVel MAde dIFFereNT
nTUC Income ThoMAS wAGNerSenior account PlannerBBH aSIa PaCIFIC
9.50am - 10.20am
Consumer durables
“Cooked wITh loVe” Philips, noodle Maker AdelA VIllANueVAdirector of digital Strategy and Innovation for aPaCIRIS wORLdwIdE (SInGaPORE)
AShley leoNGSenior account ManagerIRIS wORLdwIdE (SInGaPORE)
10.20am - 10.50am
Pro Bono/Government/Cultural
SAFFolAlIFe world heArT dAy - ProTeCT her heArT
Saffola SurAjA kIShoreExecutive Planning directorMCCann wORLdGROUP IndIa
GAuTAM bhATIABrand ManagerMaRICO LIMITEd
11.40am - 12.10pm
Pro Bono/Government/Cultural
FroGASIA leAPS oF kNowledGe SerIeS
Leaps of Knowledge Series
SAIleSh wAdhwAStrategy Planning directorLOwE MaLaYSIa
12.10pm - 12.40pm
2.25pm - 3.10pm
10.50am - 11.10am - reFreShMeNTS ANd NeTworkING
3.40pm - 4.40pm - APPIeS 2015 - Insights of the day
5.40pm - end of CoNGreSS
4.40pm - 5.40pm - AwArdS PreSeNTATIoN
3.10 pm - 3.40pm - reFreShMeNTS ANd NeTworkING
12.40pm - 1.40pm - NeTworkING luNCh
1.40pm - 2.25pm
Consumer Services
STArhub 4G 4Good StarHub jAMeS TANaccount directorddB GROUP
11.10am - 11.40am
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
keyNoTe PreSeNTATIoNaccelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific
keyNoTe PreSeNTATIoNnBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal
Insights Panel deePIkA NIkhIleNderCEO - Growth & Emerging Market Solutions & Leader - Business Planning (aPaC) Mindshare
Moderator SouMITrA SeNChief Growth OfficerTookitaki Technologies, Singapore
ho lITINGSenior Executive, MarketingnTUC InCOME
DAY 2: THURSDAY, 27TH AUGUST VENUE: PRINTROPOLIS, LEVEL 1
Food & Beverages
weIGh your wAlleT Burger King SAIleSh wAdhwAStrategy Planning directorLOwE MaLaYSIa
9.20am - 9.50am
8.20am - 9.20am Registration
Consumer durables
STruöC - The NAMe SAyS IT All
Courts kerINA woNGaccount directorddB GROUP SInGaPORE
9.50am - 10.20am
Food & Beverages
TukdoN Pe jeeNA Chhodo (doN’T lIVe IN bITS & PIeCeS)
Saffola Masala Oats SurAjA kIShoreExecutive Planning directorMCCann wORLdGROUP IndIa
dIPAk krIShNAMANIGroup Product HeadMaRICO LIMITEd
10.20am - 10.50am
non-Food FMCG
oMo TeT reuNIoN ChAMPIoNS
OMO jeSSICA SMIThRegional Strategic Planning ManagerLOwE + PaRTnERS, SInGaPORE
NITIN AGArwAlSr. Global Brand ManagerUnILEVER aSIa PTE LTd
11.40am - 12.10pm
Food & Beverages
huNGry bArber Snickers yoSuke yAMAuChIGroup Planning directorI&S BBdO
12.10pm - 12.40pm
2.25pm - 3.10pm
10.50am - 11.10am - reFreShMeNTS ANd NeTworkING
3.40pm - 4.40pm - APPIeS 2015 - Insights of the day
5.40pm - end of CoNGreSS
4.40pm - 5.40pm - AwArdS PreSeNTATIoN
3.10 pm - 3.40pm - reFreShMeNTS ANd NeTworkING
12.40pm - 1.40pm - NeTworkING luNCh
1.40pm - 2.25pm
Consumer Services
MTV CAMPuS dIArIeS MTV India SuMelI ChATTerjeeHead Marketing, Media and InsightsMTV IndIa (In HOUSE)
AlexANder VAllAdAreSSenior Manager, MarketingMTV IndIa (In HOUSE)
11.10am - 11.40am
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
keyNoTe PreSeNTATIoNaccelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific
keyNoTe PreSeNTATIoN nBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal
Moderator CorINe ooI-breMNerGroup GM Global Maternal & PaediatricsFonterra Brands (Singapore) Pte. Ltd.
Insights Panel MyleNe oNGHead of PlanningBBH China
10
DAY 2: THURSDAY, 27TH AUGUST VENUE: DALVEY, LEVEL 2
Food & Beverages
PreSSure TAkeS The PreSSure TeST
Pepsi MyThIlI ChANdrASekArSenior VP and Executive Planning directorJ.waLTER THOMPSOn
ANShul khANNACategory HeadPEPSICO IndIa
9.20am - 9.50am
8.20am - 9.20am Registration
Business Services
See The bIG PICTure SPH (Singapore Press Holdings)
jAMeS ChuAManaging directorGERMS dIGITaL
ChIN Soo FANGHead, Corporate Communications & CSR divisionSInGaPORE PRESS HOLdInGS
9.50am - 10.20am
Pro Bono/Government/Cultural
MTV The juNkyArd ProjeCT – SToP beING dIrTy. STArT beING AweSoMe
MTV SuMelI ChATTerjee Head Marketing, Media and InsightsMTV IndIa (In HOUSE)
kAuSTubh jhAMarketing ManagerMTV IndIa (In HOUSE)
10.20am - 10.50am
Pro Bono/Government/Cultural
ProjeCT uNleArN CRY AxoN Alex Strategy directorBBH IndIa
11.40am - 12.10pm
non-Food FMCG
ShAre IT To eNd IT The Coalition against Bullying for Children and Youth (CaBCY)
urVI PArIkh PlannerJ.waLTER THOMPSOn
12.10pm - 12.40pm
2.25pm - 3.10pm
10.50am - 11.10am - reFreShMeNTS ANd NeTworkING
3.40pm - 4.40pm - APPIeS 2015 - Insights of the day
5.40pm - end of CoNGreSS
4.40pm - 5.40pm - AwArdS PreSeNTATIoN
3.10 pm - 3.40pm - reFreShMeNTS ANd NeTworkING
12.40pm - 1.40pm - NeTworkING luNCh
1.40pm - 2.25pm
Consumer durables
IkeA bookbookCAMPAIGN
IKEa joSIe khNGSocial StrategistBaRTLE BOGLE HEGaRTY
11.10am - 11.40am
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
keyNoTe PreSeNTATIoN accelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific
keyNoTe PreSeNTATIoNnBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal
Moderator SoPhIA NGFormer Head of advertising & affluence Segments
Insights Panel ANdy wIlSoNHead of StrategyBBdO asia and Proximity asia
11
12
DAY 2: THURSDAY, 27TH AUGUST VENUE: EVANS, LEVEL 2
Consumer Services
New ChANNel – PePSI MTV INdIeS
Pepsi MTV Indies SuMelI ChATTerjeeHead Marketing, Media and InsightsMTV IndIa (In HOUSE)
NIkhIl uduPASenior Manager, MarketingMTV IndIa (In HOUSE)
9.20am - 9.50am
8.20am - 9.20am Registration
Food & Beverages
AlASkA VAlue hAlo-hAlo
alaska Evaporada, alaska Condensada
VIboy PAlIllodirector of Strategic Brand PlanningLOwE PHILIPPInES
9.50am - 10.20am
non-Food FMCG
GIlleTTe #ThebeSTAFANCANGeT
Gillette ShAhVez AFrIdI Head of Strategy P&G aSIa-PaCIFICGREY GROUP
10.20am - 10.50am
non-Food FMCG
#SToP The buloNG Modess Philippines CArlo oPleManaging Partner & directordM9 dIGIT
juSTINe ANNe GAurINoSenior Brand ManagerJOHnSOn & JOHnSOn InC. (PHILIPPInES)
11.40am - 12.10pm
non-Food FMCG
ArIel - ShAre The loAd
ariel heMANT ShrINGySenior Creative directorBBdO IndIa
12.10pm - 12.40pm
2.25pm - 3.10pm
10.50am - 11.10am - reFreShMeNTS ANd NeTworkING
3.40pm - 4.40pm - APPIeS 2015 - Insights of the day
5.40pm - end of CoNGreSS
4.40pm - 5.40pm - AwArdS PreSeNTATIoN
3.10 pm - 3.40pm - reFreShMeNTS ANd NeTworkING
12.40pm - 1.40pm - NeTworkING luNCh
1.40pm - 2.25pm
Consumer Services
VISA “GeT loST ChAlleNGe”
VISa hANS loPez-VIToChief Strategy OfficerGREaTER CHIna, BBdO CHIna
11.10am - 11.40am
CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy
keyNoTe PreSeNTATIoNaccelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific
keyNoTe PreSeNTATIoNnBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal
Moderator woNG MeI wAIFormer Head of Marketing Vietnam and SingaporeHeineken/asia Pacific BreweriesVice President, IaS
Insights Panel FrederICk ToNGdirector, digital StrategyddB Group Singapore
krISTINe dIANNe zAMorA Coassociate Brand ManageraLaSKa MILK CORPORaTIOn(a COMPanY OF FRIESLandCaMPIna)
Organised By:
Supporting Sponsors:
Enabling LinkedIn For YouLinked in
Presenting Sponsor: Supporting Partners:
Institute of Advertising Singapore 60 Paya Lebar Road, #05-14,
Paya Lebar Square, Singapore 409051Telephone: 6220 8382
www.ias.org.sg • www.appies.asia
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