Production for Designers...Color, is the visual perception, a human perception that allows us to...

Production for DesignersSession Six: March 9, 2020

Print Update:https://www.wideformatimpressions.com/article/printed-electronics-is-the-technology-of-tomorrow/

Review Session Five:Color Management

Todays Agenda:ColorColor ManagementColor and PrintingColor Proofing

What is this?

Color – What is this?

https://www.youtube.com/watch?v=id7UDBscYyU

Color – What is this?

What is Color?

Printing – Standards and Specifications

What is a printing standard?

http://the-print-guide.blogspot.com/2011/10/printing-standards-and-specifications.html

Printing – Standards and Specifications

What is a printing specification?

Printing Specifications

Industry Related Standards

Printing Specifications

Industry Related Standards

https://www.idealliance.org/swophttp://www.explorebigsky.com/wp-content/uploads/2014/01/SNAP-Quality-Guidelines1.pdfhttps://www.idealliance.org/g7spec

Color!Perception, theory and use!

What is light?

Simply, light is a name for a range of electromagnetic radiation that can be seem by the human eye.

What is light?

Image: Courtesy Pantone

What is light?

GRA 1111Graphic Communications WorkshopImage: Google Images

What is light?

Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.

What is light?

What is color?

Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others.

What is color?

Color, is a visual sensation that involves a light source,an object and a viewer.

What is color?Color, is a visual sensation that involves a light source, an object and a viewer.

Image: NASA, Thaddeus B. Kubis, Pantone

CONFIDENTIAL 29

WHAT COLOR IS GRASS?

CONFIDENTIAL 30

A. Green?

CONFIDENTIAL 31

B. Grey???

WHAT COLOR IS GRASS AT NIGHT?

CONFIDENTIAL 32

B. Grey???

WHAT COLOR IS GRASS AT NIGHT?

CONFIDENTIAL 33

A. Green?

What is color?

Why, does red look red, or green look green?

What is color?

Red looks red and green looks green because the items (red or green) absorbs all other colors, reflecting the colors red, or green.

What is color?

When any object is exposed to light, it reflects the color

in the prism that it cannot absorb.

What is color?Why, does red look red, or green look green?

Is light the same as color?

Light: reflected, absorbed, or transmitted

An object is "colored,” because of the light it reflects—all other colors are absorbed into that specific object.

What is color?Color can also confuse the mind and need to be used

with understanding and care.

GRA 1111Graphic Communications Workshop

Blue, Brown, Green, Yellow, Red

What do you see?

Yellow

What did you see?

What is color?

The Stroop Effect!

The Stroop Effect

National Geographic Magazine August 2011

The Stroop Effect

Why is color important?

Over 78% of all perceptions are done by eye.

Over 65% of all purchasingdecisions involve color.

Why is color important?

Source: ÜBERANGST

Color BlindnessTake the test!

This is not an official test this is more like a parlor trick.

What do you see?

http://www.colblindor.com/2012/10/22/ishiharas-test-for-colour-deficiency38-plates-edition/#prettyPhoto

What is color?

For the graphic designer, art director, photographer, illustrator and printer color is:

What color?

Tool, Underline, Scream, AttentionA visual smack in the face

Bold face typeAn action item, drives focus

A Colorful Break!

Eye on Color

The color of

Ideas§ How we see color.§ Creating & mixing colors.§ Printing colors.

§ Spot colors§ Digital colors

§ Color gamut & spaces§ About Pantone colors§ Color workflow + Communication

What is

Color?

•Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain.

The HumanVisual System.

CreatingColorThere are two ways to create the colors we want. One is based on light, the other on inks.

Additive

Subtractive

AdditiveColorAdditive color mixing system is used in computer monitors, TV sets, and to illuminate actors on stage.

Additive

RGBColorEach color of the spectrum has a specific frequency. Adding these colors of light together increases the number of frequencies present and the more colors you add the closer it becomes to white.

SubtractiveColorLayers of glass vividly show how semi-transparent layers of color combine on paper into spectrum of CMY colors. K (black) is added in printing because it is more black and for economic reasons.

Subtractive

Spot :: ProcessColor

Solid Mixed

Digital Screen

Color.

Color.•FORMULA GUIDE/solid coated

Color #u

Mixing formula in parts & weightv

Achievable in CMYK identifierw

Color.•FORMULA GUIDE/solid uncoated

Color #u

Color.•FORMULA GUIDE/solid matte

Color #u

Color.•TINTS/coated

Color #u

Color.•TINTS/uncoated

Color #u

Color.•COLOR BRIDGE/coated

Color #u

Color.•COLOR BRIDGE/uncoated

ProcessColor•In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning.

•When printed, the overlapped dots of the colors reproduce the full color image.

Process

Color.•4 COLORPROCESS GUIDE/coated

Color #u

Color.•4 COLORPROCESS GUIDE/uncoated

Color #u

Mixing formula inparts & weightv

Achievable inCMYK identifierw

Color.•4 COLORPROCESS GUIDE/coated euro

Color #u

Xeroxdigital chips

ColorGamutWhen working with digital images, we use color models to describe these colors. There are a number of them and each use a different way of describing colors.

rgb work space uAdobe rgb space

vSrgb spacewCMYK ink spacex

xxxHexachromeÒ ink space

PANTONEHEXACHROMEÒ

ViewingColor

Viewing

Color•In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning.

Identify

Color.•COLOR CUE 2

Calibrate

Color.•i1 display 2

Calibrate

Color.•ColorMunkiDesign

Calibrate

Color.•huey

Textile

Color.•FASHION + HOME/guide

Plastics

Color.•Opaque + transparent

Forecasting.

Design direction updated every season,color palettes, signature prints, and trends

Knowledge.

Books on color psychology, usage, color palettes and trends.

Workflow.

•Understanding the process.

ASSEMBLE DELIVERCREATE OUTPUT

CREATE

ASSEMBLE

DELIVER

OUTPUT

Xerox iGen3™ - Digital Press

Epson – Wide format Printers

Xerox – Color Printers

Agfa – Imagesetters

OUTPUT

Heidelberg - Offset Press

dorisbrown.info

CONFIDENTIAL 125

COLOR SPACES

Gradation of the Color Spaces:1. Visible Space2. Screen3. PANTONE®4. Print

Printed Color?

GRA 1111Graphic Communications Workshop

Simulation of continuous tone color

Setting the angle of the halftone screensdifferently, creates the the illusion ofcontinuous tone color.

Simulation of multiple tones of color

Using halftone screens to create the percentage of each primary color and overprinting we achieve not only grey, but also the simulation of multiple

tones of color.

Next Session

Color and Printing

Generic print specifications

Digital Print

What drives specifications/Standards

Print Production for Designers

Prof. Thaddeus B. Kubistkubis@citytech.cuny.edu

917.597.1891

Production for Designers...Color, is the visual perception, a human perception that allows us to...

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