Product ucd

Why User-Centered Design and Analysis

b@bthoughts.me

Looks Familiar ?

What is User-Centered Design and Analysis

Training

Helpdesk/support

Product Revision

Implementation

Detailed Design

UI Structure

User Task and Analysis

IncreasedDownstream

Costs

Investment in resources

Rush through these steps

Less User-Centered Design – More Hidden Costs

TrainingHelpdesk/support

Product Revision

Implementation

Detailed Design

UI Structure

User Task and Analysis

ReducedDownstream

Costs

Investment in resources

Proactive User-Centered Analysis

More User-Centered Design – Less Hidden Costs

• Every $1 invested in UCD returns between $2 and $100

• 63 % software exceeded budget not understanding and validating user requirement

Why User-Centered Design and Analysis

User Centric design and analysis • Save development time• Marketing dollars • More ROI and user acceptance

In Nutshell

Business Goals

Target Users

Task Analysis

Branding Attributes

Tech Constrains

Key Success factors

User Centered Analysis

and Design Strategy

Business Goals

SAP

• Physical and virtual -

More than 3000 events

• Stickiness : tight integration with VEP + Fills gaps in the current SAP solution + Highly customizable

• Capture at least 10 to 20% SAP physical events (0.5 to $ 3 million)

Open market

• Intuitive self serve module

• Serve 2000 to 5000 events

• Upsell and Cross-selling to be 30 to 50%

Target Users

• Event Manager

• Speaker/Attendee

Primary Users

• Business Users(Reports & Analysis)

• Exhibitors

• VEP Integration

Secondary Users

Technological Constraints

Scalability

• Traditional Application Development Model will not scale

Ecosystem

• API stack for 3rd party developers

• Dev community Ecosystem like App store

Mobile

• Smartphone presence

• Tablet Presence

Brand and Marketing

Goals

Ease of Use

Friendly

Convenient

Efficient

Trustworthy

Intuitive

Critical Success Factors

Time to market should be very aggressive

Product needs to be User Friendly and Intuitive

Self Serving

Scalable

Technology UX Matrix

User Profile and Persona• Data Gathering • Scenario and task analysis• Information Architecture• UI and Detailed Design• System Architecture• Development• Testing and UAT• Release to Marketing

Next Steps

Thank You

b@bthoughts.me