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ProductOverview
Ormax Heartbeats: Weekly Music Charts
§ Ormax Heartbeatsisaweekly,syndicatedtrackingtooldesignedtogeneratemusicchartsusingconsumerdata
§ Itisavailabletomusicchannels,radiostationsandfilmproducersforsubscription
ORMAX HEARTBEATS
§ Mumbai,Delhi,Nagpur,Raipur,Indore,Jaipur,Ahmedabad,Surat,Pune,Kolhapur,Gurgaon,Chandigarh,Lucknow&Varanasi
§ Males&females§ 15-44yrs.
§ Samplesize:min.200perweek
TARGET AUDIENCE
§ OrmaxHeartbeatsworksonthepromisethattwokeyfactorscontributetothepopularityofanewsong
1. Recall2. Likeability
§ Recall– Eachrespondentisaskedtorecallupto foursongsthathehasrecentlyheardorseenalotonradioorTV
§ Likeability– Foreachsongrecalled,therespondentisaskedtoratethesongona0-10scale,dependingonhowmuchtheylikethesong
PARAMETERS
§ ThepopularityofasongismeasuredthroughitsOHBscore
§ ThisisaproductoftheRecall(scaledto10)andLikeability(average)ofthesong,bothoutof10
OHBSCORE=RecallXLikeability
§ OHBscoreisonascaleof0-100
§ Onlysongswithatleast2%recallareconsideredforthecharts
§ Thisnumbercouldrangefrom20-30songs
OHB SCORE
ACTIONABILITY - MUSIC CHANNELS
Whentostopplayinganewsong
Frequencyofairplay
Whichnewsongs toplay
ACTIONABILITY – RADIO STATIONS
Choiceofsongsfromaalbum
Numberofrotations
Whentostartplayingnewsongs
ACTIONABILITY – FILM PRODUCERS
Musicstrategy
Mediaweightsforeachsong
Performanceoffilm’smusic
www.ormaxmedia.com
Twitter:@OrmaxMedia
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