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The following presentation tells about the product mix of Bajaj group.
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BAJAJ GROUP
SUBMITTED TO :Prof.(Dr) Meeta Munshi Submitted by:
Priyanka Thakkar Sneha MenonDeep BajajHarshit PatelIshita Salot
INTRODUCTION
PRODUCT MIX
CONCEPTS OF…
LINE STRETCHING
LINE FILLING
LINE PRUNING
WIDTH
DEPTH
LENGTH
CONSISTENCY
AGENDA
INTRODUCTION OF BAJAJ GROUP
An Indian conglomerate founded by Jamnalal Bajaj in 1926, Mumbai comprises 34 companiesIts flagship company Bajaj Auto is ranked as the world's fourth
largest two & three wheeler manufacturerKey people: Rahul Bajaj (Chairman & MD)Products :
Automobile Financial services Home appliances Electrical Iron and Steel Insurance
Revenue: 30,000 crore (US$5.7 billion)Employees: 36,000 (as of 2010)Subsidiaries: Bajaj Auto, Bajaj Electricals ,Mukand Ltd & Bajaj
Hindusthan Ltd
BAJA
PRODUCT MIX OR PRODUCT ASSORTMENT
“Set of all products and items a particular seller offers to sale”
WIDTH LENGTH
DEPTH CONSISTENCY
CONCEPTS
PRODUCT CLASSES
BAJAJ AUTO
TWO WHEELERS
COMMERCIAL VEHICLES
BAJAJ HERBAL
HAIR CARE SKIN CARE ORAL CARE PERSONAL CARE
BAJAJ ELECTRICALS
APPLIANCES FANS LIGHTING
WIDTH=2
WIDTH=4
WIDTH=3
PRODUCT-WIDTH OF PRODUCT LINES
TWO WHEELERS
BAJAJ KRISTAL
BAJAJ PLATINA
BAJAJ DISCOVER
BAJAJ PULSAR
BAJAJ AVENGER
BAJAJ NINJA
COMMERCIAL VEHICLES
GOODS CARRIERS
AUTORICKSHAW
LENGTH OF PRODUCT LINE
BAJAJ AUTO
TOTAL LENGTH=8
PRODUCT LINE: TWO WHEELERS (TOTAL DEPTH=13)
BAJAJ KRISTAL BAJAJ PLATINA:PLATINA 125 CC PLATINA 100 CC
DEPTH=2
BAJAJ DISCOVER:DISCOVER 150DISCOVER 125DICCOVER 100
DEPTH=3
PRODUCT DEPTH
BAJAJ AVENGERAvenger 220 DTS-I
BAJAJ PULSARPULSAR 135 LS =Rs 61600PULSAR 22O DTS-I =Rs 84300PULSAR 180 DTS-I =Rs 74300PULSAR 150 DTS-I =Rs63100
DEPTH=4
BAJAJ NINJANINJA 250-RNINJA 650-R
DEPTH=2
CONTINUE…
COMMERCIAL VEHICLES
LINE STRECHING
The Avenger : 220CC Rs.72,500
NINJA : 650CC Rs.3,00,000
1)UP MARKET STRETCH
2)DOWN MARKET STRETCHING
CT100: 100CC Rs.32000
PLATINA: 125CC Rs.39300
3)TWO WAY STRETCHING:PULSAR 135CC (Rs.61600)
PULSAR 150CC (Rs.63100)
PULSAR 220CC (Rs.84300)
LINE FILLING
DISCOVER ( Launched in April 2011)Discover 125cc Drum brake version – Rs.44,000Discover 125cc Disc brake version - Rs.47,000Discover 150cc – Rs.48,000
XCD 125CC (Rs.44000)135cc DTS-Si (Rs.45000)
BAJAJ ULC800CC1.5 LACS( LAUNCH IN 2012
LINE PRUNNING
BAJAJ SUPER SCOOTER
BAJAJ SUNNY
BAJAJ CHETAK SCOOTER
CONSISTENCY
CONSISTENCY
In terms of product requirement , the product classes are less consistent as they perform different functions for buyers.
Ex: Bajaj auto ( transport fuction ) Bajaj Herbals ( personal care)
In terms of SUPPLY CHANNEL ….HIGH CONSISTENCY in between TWO WHEELERS & COMEERCIAL VEHICLESLOW CONSISTENCY In between BAJAJ AUTO (MOTORCYCLES)
& BAJAJ HERBALS (BAJAJ ALMOND OIL)
THANK YOU
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