Product Designs

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Lab42 Case Study

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Product Designs

Total Responses: 154

What is your gender?

Male Female0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

0.00%

100.00%

What is your age?

21 - 30 years old 31 - 40 years old0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

59.09%

40.91%

How many children under the age of 3 do you have in your household?

1 2 3 4+0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00% 61.69%

31.17%

5.84%1.30%

Who is the primary decision maker in your household regarding the brand of PRODUCT purchased?

Me My spouse0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

87.66%

12.34%

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

Product Design 1

Product Design 2

Product Design 3

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design 4

Product Design 5

Product Design 6

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design 7

Product Design 8

Product Design 9

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design

10

Product Design

11

Product Design

12

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design

13

Product Design

14

Product Design

15

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design 1

Product Design 2

Product Design 3

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design 4

Product Design 5

Product Design 6

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design 7

Product Design 8

Product Design 9

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design

10

Product Design

11

Product Design

12

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design

13

Product Design

14

Product Design

15

Out of the following 5 designs please choose the 2 you like best.

0%

5%

10%

15%

20%

25%

30%

35%

40%

14%

35%

11%8%

32%

Product Design 1

Product Design 2

Product Design 3

Product Design 4

Product Design 5

Out of the following 5 designs please choose the 2 you like best.

0%

5%

10%

15%

20%

25%

30%

35%35% 35%

6%

18%

6%

Product Design 6

Product Design 7

Product Design 8

Product Design 9

Product Design

10

Out of the following 5 designs please choose the 2 you like best.

0%

5%

10%

15%

20%

25%

30%

35%

40%

9%

29%

4%

19%

39%

Product Design

11

Product Design

12

Product Design

13

Product Design

14

Product Design

15

Out of the following 6 designs you have chosen, please select your top three favorite designs.

0%

5%

10%

15%

20%

25%

3%

0% 1%

11%

16%

8%

1% 1%

Product Design 1

Product Design 2

Product Design 3

Product Design 4

Product Design 5

Product Design 6

Product Design 7

Product Design 8

Out of the following 6 designs you have chosen, please select your top three favorite designs

(continued).

0%

5%

10%

15%

20%

25%

1% 1%4%

5%

8%

15%

23%

Product Design 9

Product Design 10

Product Design 11

Product Design 12

Product Design 13

Product Design 14

Product Design 15

Top Designs

23% 16% 15%

Product Design 15

Product Design 5

Product Design 6

Top 3 MOST Appealing Designs(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Average Score:

3.87(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.83(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.78(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 5

Product Design 8

Product Design 9

Top 3 LEAST Appealing Designs(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Average Score:

3.30(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.26(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.26(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 1

Product Design 3

Product Design 4

Top 3 MOST Appealing Designs(Responses are from the 131 respondents that said PRODUCT size was very important or

somewhat important)

Average Score:

4.26(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

4.05(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

4.04(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 15

Product Design 6

Product Design 5

Top 3 LEAST Appealing Designs(Responses are from the 131 respondents that said PRODUCT size was very important or

somewhat important)

Average Score:

3.44(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.29(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.27(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 1

Product Design 13

Product Design 4

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