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Teach&Travel MEDIA KITPRINT & DIGITAL | 2017
EDUCATORS’ #1 SOURCE for EVERYTHING STUDENT TRAVEL!
THE OFFICIALPUBLICATION OF SYTA
Photos ( Top LtoR) © In te rnat iona l Spy Museum / @ Joe l G i t t le / © V IST Nor fo lk / © Choose Ch icago / (Bot tom LtoR) © L iber t y Sc ience Museum / © iF l y / © V i rg in ia Beach CVB / © Pocono CVB
DID YOU KNOW?
MORE THAN 1.5 MILLION YOUTH TRAVELERS SYTA’s membership serves annually, with
combined revenues of
MORE THAN $2 BILLION
The majority of 12- to 18-year-olds in the United States take at least one
significant group trip each year without their parents,
spending almost
$10 BILLION A YEAR
STUDENT & YOUTH TRAVEL continues to be the fastest growing major market in the travel industry, and represents more than 20%
of the total North American travel market.
INDUSTRY FACTSof teachers organize two or more trips per year39%of teachers are responsible for selecting the destination77%of those who initiate student trips are teachers93%
*Source: Student & Youth Travel Digest 2016
CHERYL CLEMENS, Director of Sales, Toby’s Dinner Theatre
This publication is such a valuable resource to us. It’s wonderful that the staff will work with you
and your budget to get the best exposure.
$
2.2 The average number of destinations visited on trips
Student groups’ PREFERRED ATTRACTIONS: 4) Museums 3) Theme parks 2) Landmarks 1) Historic monuments
2-11 months prior to the trip, planning commences
Average groups SIZE BY TRIP TYPE:61 – 1 DAY TRIP; 43 – MULTIDAY DOMESTIC TRIP; 27 – INTERNATIONAL TRIP
Teach & Travel has the largest circulation available, compared to other student travel planning
resources, with 40,000 qualified educators and student travel planners throughout the
United States and Canada receiving each issue. Teach & Travel is published five times a year
and is mailed bimonthly during the school year.
TRIP TYPES PLANNED BY OUR READERS The only student travel publication to target all segments of the student travel market.
Teach & Travel is distributed at the following conferences:
STUDENT & YOUTH TRAVEL ASSOCIATION
SYTA SUMMIT
NATIONAL TOUR ASSOCIATION
AMERICAN BUS ASSOCIATION
HEARTLAND TRAVEL SHOWCASE
TRAVEL SOUTH SHOWCASE
ONTARIO MOTOR COACH ASSOCIATION
NATIONAL MIDDLE SCHOOL ASSOCIATION
NATIONAL CATHOLIC EDUCATION ASSOCIATION
NATIONAL SCHOOL BOARD ASSOCIATION
NATIONAL COUNCIL OF SOCIAL STUDIES
MIDWEST BAND & ORCHESTRA CLINIC
NATIONAL SCHOOL PUBLIC RELATIONS ASSOCIATION
EXTENDED CIRCULATION
CIRCULATION & READERSHIP FACTS
of readers do not read any other publication for student travel planning94%of readers plan their trips at least six months in advance of their trip92%of readers plan overnight travel88%
MORE THAN 95,000 educators and SYTA member
tour operators read each issue of Teach & Travel
93% 33%
29% 20% 15%
EDUCATIONAL TRIPS PERFORMANCE GROUPS
SUMMER PROGRAMS SPRING BREAK OTHER**Graduation night celebrations, sporting
groups and volunteer/mission
MARIO BARREIRO, National Sales Director, Medieval Times Dinner & Tournament
Teach & Travel is THE BEST AND ONLY RESOURCE for student travel!
EXTENDED EXPOSURE in the digital edition of Teach & Travel and extended life of your business profile in digitally archived issues. ($100 value)
SOCIAL SPOTLIGHT of your business via the Teach & Travel social media outlets reaching all of our friends and followers. ($150 value)
/TeachandTravelMagazine
@Teach_Travel
/teachtravel
/company/teach-&-travel
teachandtravelmag
eNEWS SPOTLIGHT featuring custom editorial coverage in Teach & Travel’s biweekly e-newsletter. ($175 value)
(in addition to all other benefits)
GUARANTEED EDITORIAL in the Destination Updatessection of the print magazine. ($900 value)
SHARRONA BURNSCTP, CTIS, Director of Sales,
ROCK AND ROLL HALL OF FAME & MUSEUM
If you are
serious about
the student
and youth
market, you
must have a
presence in
Teach & Travel
magazine. We
have supported
the publication
for many
years and
receive solid
leads from
educators as a
result.
VALUE-ADDED BENEFITS
ALL ADVERTISERS IN PRINT EDITION RECEIVE:
ADVERTISERS WITH THREE INSERTIONS RECEIVE:
Reach an additional audience of 13,000 with bonus
exposure in eNews, social media and the digital edition.
Teach & Travel website, eNewsletter, and digital magazine sponsorships put your brand’s message in front
of an ever-growing audience. Just one click on your sponsored ad from one of Teach & Travel’s audience of
educators and student travel planners could lead to a bus full of happy students!
SIGNATURE SPONSORSHIP$1,500
DIGITAL OPPORTUNITIES
By advertising in the digital edition, you will receive custom editorial opportunities, greater exposure (more visitors spending more time online), and continuous traffic through archived magazines.
DIGITAL MAGAZINE
eSYTA newsletter is sent biweekly to more than 2,000 SYTA members, partners, and prospective members.
Teach & Travel eNews is sent weekly to more than 8,000 educators and readers of Teach & Travel magazine.
eNEWSLETTERS
Advertise online and drive viable prospects from syta.org to your website. Your banner or box ad will display on the home page.
SYTA.ORG
BANNER AD$395/wk | $1,185/mo | $3,025/3mo
BOX AD$295/wk | $885/mo | $2,256/3mo
BANNER AD$700/mo | $3,570/6mo | $6,300/yr
BOX AD$400/mo | $1,950/6mo | $3,500/yr
Exclusive advertising section and/or enhanced listing opportunities with extended exposure at SYTA-attended shows throughout 2016. Contact your media consultant for more details and rates.
JANUARY: PERFORMANCE FESTIVALS
MARCH: DMOs
NOVEMBER: EDUCATORS’ BUYERS’ GUIDE
($1,500)
TARGETED MEDIA SOLUTIONS
SPECIAL SECTIONS
Sponsor a custom contest that gives your business exclusive branding throughout the contest period and direct leads. Contact your media consultant for more details.
CONTEST SPONSORSHIP
syta.org SYTA's EDUCATORS' BUYERS' GUIDE / 2015 54 SYTA's EDUCATORS' BUYERS' GUIDE / 2015 syta.org
7M TOURS672 N. Semoran Blvd., Ste 303Orlando, FL 32807www.7mtours.com(925) 922-2310
A+ VOYAGES693 Rene Levesque OuestQuébec City, QC G1S 1T1www.voyagesaplus.com(418) 683-6388
ACADEMIC EXPEDITIONSP.O. Box 1579New York, NY 10159-1579www.academicexpeditions.com(212) 243-4282
ACADEMIC TRAVEL SERVICES, INC.As former educators, we are sensitive to the unique needs and requirements of all types of educational and performance tours. ATS is dedicated to providing a tailor-made experience to all North American and European destinations.Info@academictravel.comP.O. Box 547Hendersonville, NC 28793(828) 692-7733 / TF: (800) 523-4293www.academictravel.com
ADVANTEDGE TOURS, LLCGive your group the Edge. We have years of experience in travel and are capable of organizing world-class domestic and international group tours.Urte Land, CSTP - President6480 S. Downing St.Centennial, CO 80121(303) 794-4391M: (303) 641-8738 / F: (303) 794-4392www.advantedgetours.com
ADVENTURE STUDENT TRAVEL18221 Salem TrailKirksville, MO 63501www.adventurestudenttravel.com(866) 831-1720
ADVENTURES AMERICA - WORLDSTRIDES124 Washington Ave., Ste APoint Richmond, CA 94801www.adventuresamerica.com(510) 234-3144
ALL WORLD TRAVEL & TOURSP.O. Box 1606Allen, TX 75013www.allworldtravel.com(214) 509-9078
AMERICAN CHRISTIAN TOURS201 South St.Rice Lake, WI 54868www.acts-tours.com/(715) 234-6500
AMERICAN CLASSIC TOURS& MUSIC FESTIVALS4243 East Piedras Dr., Ste 155San Antonio, TX 78228www.amclass.com(210) 733-8167
AMERICAN STUDENT TOURSP.O. Box 10Bothell, WA 98041www.americanstudenttours.com(425) 273-7586
AMERICAN TRAILS WEST92 Middle Neck Rd.Great Neck, NY 11021www.americantrailswest.com(516) 487-2800
ARTIST TRAVEL CONSULTANTS250 West 57th St., Ste 1610New York, NY 10107www.artisttravels.com/(212) 707-8170
BENEDICT’S BUS SERVICE2166 Charleston Rd.Wellsboro, PA 16901www.benedictsbus.com(570) 724-5867
BOB ROGERS TRAVEL3440 LaCrosse Ln.Naperville, IL 60564www.bobrogerstravel.com(630) 824-4343
BRANSON TOURISM CENTER220 Branson Hills PkwyBranson, MO 65616www.bransongroups.com(417) 334-8325
BRIGHTSPARK TRAVEL CANADA3300 Bloor St. West, Ste 1801Toronto, ON M8X 2X2www.schoolvoyageurs.com(416) 486-6440
BRIGHTSPARK TRAVEL USA111 S Pfingsten Rd., Ste 100Deerfield, IL 60015www.brightsparktravel.com(847) 509-0088 x3316
BURKE EDUCATIONAL TRAVELP.O. Box 890Newton, NC 28613www.burkeeducationaltravel.com(828) 465-3900
CAPITAL TOURS, INC.200 Merrimack St., Ste 401Haverhill, MA 01830-6111www.capitaltours.net(978) 373-9140
CELESTIAL TRAVEL & TOURS2821 South Parker Rd., Ste 245Aurora, CO 80014www.celestialtrvl.com / www.celestialtravel.net(303) 773-1224
CHA EDUCATIONAL TOURS107-115 South Second St.Philadelphia, PA 19106www.cha-tours.com(215) 923-7060
CHAPMAN CULTURAL TOURS LTD213-10720 Yonge St.Richmond Hill, ON L4C 5V7www.chapmantours.ca(905) 737-8687
CHOICE MUSIC TOURSChoice Music Tours, a subdivision of Underwood Travel and the Tzell Travel Group, have been planning domestic, European, Canadian, and Mexican travel since 1978.Jim Falvo 520 East Main St. Carnegie, PA 15106 www.choicemusictours.com(866) 583-6061M: (724) 344-0827 / F: (412) 278-2990
CLASSETROTTEUR17 Rue WebsterSt Lambert, QC J4P 1W9www.classetrotteur.com(450) 321-2443
CLUB AVENTURE JEUNESSE739 St PierreTerrebonne, QC J6W 1E1www.clubaventurejeunesse.com(450) 961-2848
CORPORATE TRAVEL SERVICE, INC.23420 Ford Rd., Ste 1Dearborn Heights, MI 48127www.ctscentral.net(313) 565-8888
CULTURE QUEST TOURS15 South 3rd St., Ste 200Philadelphia, PA 19106www.cqtours.com(215) 923-1415
DANCE THE MAGIC-SHOWCASEPRODUCTIONS OF CALIFORNIA7582 Nancy Dr.Huntington Beach, CA 92647www.dancethemagic.com(714) 841-3913
DIRECTOR’S CHOICE TOUR AND TRAVEL10701 Upland Ave.Lubbock, TX 79424www.directorschoicetourandtravel.com(877) 328-2583
DISCOVER CANADA STUDENTADVENTURES / CLUB ESL820-1111 Melville St.Vancouver, BC V6E 3V6www.DCStudentAdventures.com(604) 689-8128
DISCOVERY TOURS, INC.6501 Wilson Mills Rd., Ste B1Mayfield Village, OH 44143www.tourwithdiscovery.com(216) 531-8884
ECE TRAVEL LTDRoyal Parade MewsChislehurst Kent BR7 6TNwww.ecetravel.com+44 (0)20 8295 8620
EDU TRIPSP.O. Box 19Orangeburg, NY 10962www.edutrips.com(914) 595-7349
EDUCATIONAL DISCOVERY TOURSP.O. Box 10200Truckee, CA 96162www.educationaldiscoverytours.com/(530) 582-6030
EDUCATIONAL EXPERIENCES1000 Universal Studios Plaza Blvd.Orlando, FL 32819www.educationalexperiences.org(386) 575-2356
EDUCATIONAL TOURS1079 E Riverside Dr., Ste 101St. George, UT 84790www.ettours.com(435) 656-4849
EDUCATIONAL TOURS INVERNESS, FL1123 Sterling Rd.Inverness, FL 34450www.edtours-us.com(352) 344-3589
EDUCATIONAL TOURS, INC.4205 Charlar Dr., Ste 4Holt, MI 48842www.tours-eti.com(800) 654-4560
EDUCATIONAL TRAVEL ADVENTURES4400 Route 9 South, Ste 1000Freehold, NJ 07728www.ETAdventures.com(732) 410-5677
EDUCATIONAL TRAVEL SERVICES, INC.P.O. Box 82605Portland, OR 97282www.etsi.ws(503) 653-3988
EDUCATIONAL WORLD TRAVELP.O. Box 1492Camberwell East, VIC 3126www.ewt.com.au03-9830-4545
EDUSTAR TOURS210 Bridge Plaza Dr.Manalapan, NJ 07726www.edustartours.com(800) 426-0157
EDUTRAVEL, INC.272 Avenue Rd.Toronto, ON M4V 2G7www.edutravel.com(416) 923-4683
EF EDUCATIONAL TOURS CANADA60 Bloor St. West, Ste 501Toronto, ON M4W 3B8www.eftours.ca(416) 927-1911
EF EXPLORE AMERICAOne Education St.Cambridge, MA 02141-1883www.smithsonianstudenttravel.com(617) 619-2001
ELLISON TRAVEL & TOURS, LTD.Ellison Travel & Tours, in business since 1980, is a full service agency specializing in customized tours for special interest groups and is a receptive tour operator for Canada, USA, Britain and Europe.Erika Korstrom, erikak@ettravel.com Vancouver Office | #101-315 West 1st St.North Vancouver, BC V7M 1B5(604) 983-2470 / (866) 983-2470
EPN TRAVEL SERVICES1784 West Schuylkill Rd.Douglassville, PA 19518-9100www.epntravel.com(610) 970-3751
EXPLORICA145 Tremont St., 6th FlBoston, MA 02111www.explorica.com(617) 210-6100
FAME EVENTS7255 E Hampton Ave., Ste 127Mesa, AZ 85209www.fameevents.com(480) 654-0709
FANTASTIC TOURS & TRAVEL, INC.6143 Jericho Tnpk, Ste 101Commack, NY 85209www.fantastictours.com(631) 462-6262
FIRST CLASS TOURS, INC.12703 Eastex FrwyHouston, TX 77039www.firstclasstours.net(281) 590-1803
FLAMINGO EDUCATIONAL TOURS10049 North West 1st Ct.Plantation, FL 33324www.flamingoedutours.com(954) 915-9199
FLS TOURS301 N. Lake Ave., Ste 310Pasadena, CA 91101www.flstours.com(626) 795-2912
FOUR SEASONS TOURS1553 Boren Dr.Ocoee, FL 34761www.fourseasons-tours.com(407) 654-2500
FOUR WINDS TOURS AND TRAVEL30 Jericho Executive Plaza, Ste 500EJericho, NY 11753www.fourwindstours.com(516) 334-2400
FREEDOM TOURS80 Charlotte St.Saint John, NB E2L 2L2www.freedomtours.com(506) 632-1012
FRIENDSHIP TOURS WORLD TRAVEL5142 Hollister Ave., #25Santa Barbara, CA 93117www.friendshiptoursworld.com/(205) 685-8687
G.E.T. EDUCATIONAL TOURSP.O. Box 145South Melbourne, VIC 3205www.getours.com.au+61 38842 1100
GERBER TOURS, INC.100 Crossways Park Dr. West, Ste 400Woodbury, NY 11797www.gerbertours.com(800) 645-9145
GLOBAL TOURISME1020 Avenue Des ErablesQuébec, QC GIR 2M9www.globaltourisme.com(418) 684-0662
TOUR OPERATORS
syta.org
SYTA's EDUCATORS' BUYERS' GUIDE / 2015 1
SYTA’S
EDUCATORS'
BUYERS'GUIDE2015
MIKE MAGILLMagill’s Famous Pizza & Buffet
With a limited
advertising budget, I
was skeptical about
seeing measureable
results from my
advertising in
Teach & Travel. Boy
was I wrong. Your
publication definitely
gets to the right
people. Almost
immediately after
advertising Boxed
Lunches, I saw sales
increase more than
20%. On-site sales
increased more than
10% overall in my first
year of advertising
with Teach & Travel.
It’s as though Teach &
Travel legitimized me
with the student travel
market.
FULL PAGE: 1X – $7,565 | 2X – $7,295 | 3X – $6,830 | 4X – $6,250 | 5X – $5,845
2/3 PAGE: 1X – $5,975 | 2X – $5,680 | 3X – $5,395 | 4X – $4,860 | 5X – $4,615
1/2 PAGE: 1X – $4,670 | 2X – $4,435 | 3X – $3,890 | 4X – $3,790 | 5X – $3,600
1/3 PAGE: 1X – $3,355 | 2X – $3,195 | 3X – $3,035 | 4X – $2,730 | 5X – $2,595
1/4 PAGE: 1X – $2,650 | 2X – $2,520 | 3X – $2,395 | 4X – $2,160 | 5X – $2,050
1/6 PAGE: 1X – $1,865 | 2X – $1,775 | 3X – $1,690 | 4X – $1,515 | 5X – $1,445
Teach & Travel is published by: 535 Cascade West Parkway SE, Grand Rapids, MI 49546 | P: (866) 252-7108 | F: (616) 458-8609 | syta.org | serendipity-media.comSERENDIPITYM E D I A LLC
DERICK B. STRODEAssistant Director, Academic Services
Carol Martin Gatton Academy of Mathematics and Science in Kentucky
Each time I get a Teach &
Travel issue, I look through
every page for ideas on
what other educators are
doing to bring experiential
learning to their students.
I scout the magazine,
always looking for creative
approaches that others are
using to teach differently.
What I like best about the
magazine is that it takes
a balanced approach. It
not only gives educators
ideas on where to take
their students, but also
offers back resources, such
as where to find funding
sources and scholarships for
students’ travel.
THE ESSENTIALS
JANUARY/FEBRUARY: EARLYBIRD October 7, 2016 DEADLINE October 21, 2016
MARCH/APRIL: EARLYBIRD December 9, 2016 DEADLINE December 23, 2016
MAY/JUNE: EARLYBIRD February 10, 2017 DEADLINE February 24, 2017
SEPTEMBER/OCTOBER: EARLYBIRD June 9, 2017 DEADLINE June 23, 2017
NOVEMBER/DECEMBER: EARLYBIRD August 18, 2017 DEADLINE September 1, 2017
GROSS RATES
DEADLINES
15% discount for camera-ready artwork | 15% discount for SYTA Members
ADVERTISING SOLUTIONS
PRINT: GROSS RATES COMMUNITY ENGAGEMENTWEBSITE EXPOSURE
BANNER AD__ 1 Month – $700__ 6 Months – $3,570__ 1 Year – $6,300
BOX AD__ 1 Month – $400__ 6 Months – $1,950__ 1 Year – $3,500
DIGITAL MAGAZINE SPONSORSHIP$1,500
eNEWSBANNER AD__ 1 Week – $395__ 1 Month – $1,185__ 3 Months – $3,025
eNEWSBOX AD__ 1 Week – $295__ 1 Month – $885__ 3 Months – $2,256
SOCIAL MEDIAPOST__ 1 Post – $150__ 4 Posts – $500__ 8 Posts – $1,000
CONTESTSPONSORSHIP$1,500
ADDITIONAL PRINT
SPECIAL SECTIONSPerformance Festivals (January), DMO’s (March), Educators’ Buyers’ Guide (November)
See Media Consultant
Teach&TravelFULL PAGE__ 1x – $7,565 __ 2x – $7,295__ 3x – $6,830__ 4x – $6,250__ 5x – $5,845
2/3 PAGE__ 1x – $5,975__ 2x – $5,680__ 3x – $5,395__ 4x – $4,860__ 5x – $4,615
1/2 PAGE__ 1x – $4,670__ 2x – $4,435__ 3x – $3,890__ 4x – $3,790__ 5x – $3,600
1/3 PAGE__ 1x – $3,355__ 2x – $3,195__ 3x – $3,035__ 4x – $2,730__ 5x – $2,595
1/4 PAGE__ 1x – $2,650__ 2x – $2,520__ 3x – $2,395__ 4x – $2,160__ 5x – $2,050
1/6 PAGE__ 1x – $1,865__ 2x – $1,775__ 3x – $1,690__ 4x – $1,515__ 5x – $1,445
*15% discount for camera-ready artwork*15% discount for SYTA Members
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