PRINCIPLES OF DESIGN PHOTOGRAPHY. BALANCE Visual center is above geometric center. Visual weight is...
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- Slide 1
- PRINCIPLES OF DESIGN PHOTOGRAPHY
- Slide 2
- BALANCE Visual center is above geometric center. Visual weight
is determined by many variables Size Darkness A strong difference
in the contrast of objects will influence its weight. The darker an
object is, the heavier we perceive it to be. Sharpness - Sharp
edges that contribute to the contrast and give an object a defined
edge, have more visual weight than an object with less of a
contrasted edge. Importance - determined by both placement within
the frame and how recognizable an object is. If you consider the
effects that a human face has on an image, when present, regardless
of size or density, it will have more visual weight and more impact
on the balance than other objects of similar size or density. Depth
when a picture has a long depth of field, the image has more
detail, recognizable features, and frequently, has its most dense
areas of weight near the bottom of the image, so that the visual
weight is heavy, but there is a little to no visual movement.
- Slide 3
- Size BALANCE
- Slide 4
- Darkness BALANCE
- Slide 5
- Sharpness BALANCE
- Slide 6
- Importance BALANCE
- Slide 7
- Depth BALANCE
- Slide 8
- PERSPECTIVE Linear Perspective - the further away that parallel
lines get from the viewer, the closer they appear to get to one
another. Aerial Perspective the further away that something is the
softer (blurrier) and blue and less intense that it gets. The blue
eventually fades to gray. Apparent brightness increases the closer
an object or reflecting surface is to the viewer. Conversely, the
duller an object appears, the further away that it appears in the
picture plane.
- Slide 9
- Linear PERSPECTIVE
- Slide 10
- Aerial PERSPECTIVE
- Slide 11
- Apparent PERSPECTIVE
- Slide 12
- JUXTAPOSITION The placing of one object near another to allow
either physical or conceptual comparison. The naturalness or the
strangeness of the positioning of the objects in the frame will
effect, balance, value, and meaning in the imagery. The relative
distance between objects should reflect their relationship.
- Slide 13
- SHAPE Space enclosed by a boundary line. Silhouettes,
illustrate the amount of information available from just a shape.
Positive and Negative space. Figures are called positive space, and
the background is called negative space. When the contour between
the positive and negative shapes seems to belong to both, a
figure-ground conflict occurs and the negative space fights for
attention. Discuss placement of things with faces related to the
edges of images. And the power of creating triangles in images for
dynamic eye movement and strong relationships.
- Slide 14
- Positive and Negative SPACE (SHAPE)
- Slide 15
- VALUE The range of gray within a picture (every step between
black and white). In black and white photos the amount or variety
of values defines spatial relationships, establishes depth, effects
visual weight, gives shape to objects, and can help move the
viewers eye through a picture. Keys value is also related to key. A
high key picture is one whose values are predominantly above middle
gray. A low key picture is one whose values are predominantly below
middle gray.
- Slide 16
- High Key VALUE
- Slide 17
- Low Key VALUE
- Slide 18
- LINES Lines are graphic elements within a picture. They can
create leading lines that moves the viewers eye through a picture
They can define depth with linear perspective, The hardness or
softness can establish quality and focus *Discuss the power of
diagonals in images to create dynamic images that keep the viewers
eye moving.
- Slide 19
- Leading lines LINES
- Slide 20
- Define Depth LINES
- Slide 21
- Establish focus LINES
- Slide 22
- TEXTURE Texture is the surface quality of an object (how rough
or smooth it is). Although textures are tactile in life, in
photographs they are representative of surfaces and patterns.
Lighting plays an important role in textures. The harsher the
lighting, the more likely it is to blow out the shadowy details
that reveal the texture to the camera.
- Slide 23
- TEXTURE
- Slide 24
- VOLUME Like texture, volume is an illusion in photographs.
Volume is the amount of 3 dimensional space that an object
occupies. Volume appears to have height, width, and depth.
Silhouettes or very high contrast images give good shape, but have
little feeling of volume. Volume can be enhanced by shading on the
subject and by the shadows that are cast on and by the
subject.
- Slide 25
- VOLUME