Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos...

Motivational event for custodians of slovenia.info - 05/10/2012 Best Practices in Social Media

Giorgos Vareloglou

Where i come from:

Where i come from:

#Truestory

The fastest growing digital agency in Greece.

What’s my job

We are a digital agency that delivers results since 2003. “Delivering results” is our motto btw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we

make thinks. Results driven creativity.

What we do

We are a digital agency that delivers results since 2003. “Delivering results” is our motto btw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we

make thinks. Results driven creativity.

What we do

Results driven creativity

Always answer positive the

following question:

What Results driven creativity means:

WILL THEINTERNET

CARE?

0media spendGive me ideas that

could work with

What Results driven creativity means:

Tourism Australia new campaign

180Million Dollars

Let’s take a look on a few DOable budget-wise

case studies.

Today’s Presentation

Case Study: Curators of Sweden

a reputation management campaign to face 3 issues:

1. Monetary insecurity2. Safety3. Business as usual

TRUE GREECE

WE CREATED TRUEGREECE.ORG

Testimonials- video testimonials from tourists- written testimonials from VIPs

Testimonials- video testimonials from tourists- written testimonials from VIPs

Content creation - Articles distributed to international media- Press Release Distribution- Press Conference before elections

Testimonials- video testimonials from tourists- written testimonials from VIPs

Call for Volunteers- Call for volunteers to support True Greece on Social Media- Training on Response Management

Content creation - Articles distributed to international media- Press Release Distribution- Press Conference before elections

Content Creation

Call for Volunteers

Facebook Cover for Supporters

Thousands of Tweets with #Truegreece

Hundreds of Articles mentioning #truegreece

The website received more than 150K in a month.

555 photos on instagram #truegreece

More than 20K views for testimonials

Twitter Case Study: Virgin America

A problem made a campaign

12.000 direct messages in a few weeks

Case Study: Is Japan Cool?

This is Athens (video case study)

instagram case study: #wewalkLA

JUST A WALK

instagram case study: #wewalkLA

331Tweets

311.000People reach

Case studies, can be also found in

Slovenia!

Global Standards destination website

*Applause

Visitljubljana.com

A case study of a holistic approach in Social Media.

*Check their pinterest account!

LIFE CLASS

A great paradigm on how to produce engaging content

for facebook.

Feel Slovenia (FB)

Twitter cases that worth your attention:

Last but not least a campaign i m jealous of.

Thank you! for questions use #rinka on Twitter

Twitter: @vareloglou