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PRESS KIT
2For all media inquiries, please contact: Marketing@MosquitoJoe.com
ABOUT MOSQUITO JOEMosquito Joe began as a mom-and-pop mosquito control business in 2010, and in just a few short years of franchising, has grown to become an industry leader with over 168 franchise locations open nationwide. In 2012, its first year of franchising, Mosquito Joe sold 39 territories in 10 states. Now Mosquito Joe has expanded to over 270 sold territories in 28 states and counting!
This year, Mosquito Joe secured its spot on the INC 5000 list of fastest-growing private companies in America. Coming in at number 128, it landed in the top 3% of all companies recognized. Mosquito Joe also claimed spots on Entrepreneur Magazine’s lists of Top Franchises to Watch and Fastest Growing Franchises. Mosquito Joe was also recognized as a Top 50 Franchise Opportunity and Top Franchise Opportunity for Veterans from Franchise Business Review.
Mosquito Joe provides mosquito control services to residential and commercial customers, repelling and killing outdoor pests such as mosquitoes, ticks and fleas. Our technicians are trained mosquito control experts who apply barrier spray solutions that keep yards mosquito-free for 21 days. We also provide services for special events to keep guests chatting and laughing instead of scratching and slapping.
Each Mosquito Joe operation is an independently owned franchise offering customers reliable and effective service from a trusted community member, backed by a national network of technical expertise. Each technician is trained and certified to meet state guidelines and is always in contact with the home office to ensure timely, dependable service.
When a friendly, bright yellow Mosquito Joe van arrives, mosquitoes don’t stick around. Customers appreciate that their mosquito problem is solved for them – no chemicals to understand and no need to keep up with a schedule. Mosquito Joe does all of that for them, with regular barrier sprays that kill mosquitoes on contact and repel new ones from moving in.
MOSQUITO JOE FRANCHISE OPPORTUNITYMosquito control is a fast-growing segment in the pest control industry, and Mosquito Joe is poised to be an industry leader with our prominent branding and best-in-class systems.
Enjoying quality leisure time outdoors is a priority for today’s homeowner. This, accompanied with the increased concern surrounding mosquito-borne illnesses like West Nile and Zika Virus, gives rise to a promising business opportunity in a growing industry: Mosquito Joe.
Mosquito Joe provides the independence of running your own business with a strong foundation of guidance and support from an established corporate office. Our proven system offers franchise partners the benefits of an established brand and the chance to start up quickly. Because you don’t have to re-invent the wheel, the risk of making mistakes is low, with solutions already in place to recruit and service customers. And with a low franchise fee of $25,000, your success is only limited by your willingness to roll up your sleeves and get going!
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FAST FACTS ABOUT MOSQUITO JOE • Mosquito Joe has more than 120 franchisees operating in 169 territories across 28 states, with commitments to open an additional 102+ territories over the next two years*.
• Mosquito Joe has grown eleven-fold in the last four years, from 15 open territories in its first franchising year to 169 total territories in 2016.
• In 2015, Mosquito Joe’s 113 open territories provided over 168,000 mosquito control treatments to over 38,000 customers nationwide, a 3.2-fold increase over the previous year.
• With our emphasis on high-quality products, individualized residential/commercial programs, and outstanding customer service, Mosquito Joe retains approximately 77% of its recurring customers year-over-year.**
• Franchise locations that first opened in 2013 and 2014 have shown a 57% and 60% year-over-year growth rate respectively.
• In the 2016 mosquito season, Mosquito Joe has appeared in 105 publications nationwide, including over 65 TV and radio segments and over 120 print articles. Such coverage is a testament to the increased awareness surrounding mosquito control and Mosquito Joe’s successful business model.
• Mosquito Joe offers franchising discounts to veterans and current or former full-time law enforcement or firefighters.
Our growth over the last few years demonstrates the great business opportunity presented by Mosquito Joe and shows how you can become part of making outside fun again!
Unique Franchisees
Territories Open
Territories Sold
Number of States
201319 62 99 120
39 132 223 272
15 39 113 169
10 21 26 28
2014 2015 2016MOSQUITO JOE FRANCHISE DEVELOPMENT 2013-2016
*Based on numbers from October 5, 2016**As outlined in the Franchise Disclosure Document.
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We love seeing our name in lights - or in ink - so we thought you would too. Please enjoy some recent press articles about Mosquito Joe and our wonderful (and growing) family of franchise partners. Perhaps you’ll be our next Joe to be making headlines!
Already in 2016, Mosquito Joe has been mentioned in over 50 publications nationwide, including over 30 TV and radio segments and over 60 print articles.
MOSQUITO JOE MAKING HEADLINES
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Weekly VistaNovember, 2015
NewsThe Weekly Vista Wednesday, November 4, 2015 F 9A
Four-year-old Mason Carr loves to be outside. Recently he’s been spend-ing most of his days out in his fenced-in backyard, but that wasn’t always the case. Mason is very sensi-tive to mosquito bites and his yard is surrounded by woods.
“Everybody gets bites,” his mother Amanda Carr said, “but when Mason would get a mosquito bite it would be a huge welt. If he got one on his face, it would look like a black eye.”
An allergist confirmed that Mason is very sensi-tive to mosquito bites, so Amanda tried to keep him inside, but it didn’t work. Mason wanted to be out-side.
When Amanda saw a Groupon for a service that would spray for mosqui-toes she thought she would give it a try. She didn’t real-ize that Mosquito Joe was about to become part of the family.
“They have all kinds of gear on and they say hi to me,” Mason said. “They really like me.”
When they come to spray, about once a month during the warm weather, Mason watches them out the window, Amanda said. The techni-cians always come to the door before they spray and they usually talk to Mason, she said.
One day Mason told the technician he wanted to be a Mosquito Joe guy for Hal-loween and the technician
gave him a hat.After waiting for the
spray to dry, Mason went outside in his new Mosqui-to Joe hat and used his toy leaf blower to “spray” the back yard.
Meanwhile, his mother was wondering how to make a Mosquito Joe cos-tume.
“They don’t sell those at Walmart,” she said.
A few days later, Mason got a package in the mail. The local Mosquito Joe franchise owner had heard
about Mason’s ambition and provided a patch, and a Mosquito Joe backpack for hauling around Hallow-een candy. All Amanda had to do was iron the patch onto a green polo shirt and Mason become a Mosquito Joe technician.
“It’s great customer ser-vice,” Amanda Carr said, “It’s nice to see custom-er service still existing. They’re special to us.”
“When I grow up I’m going to be a Mosquito Joe guy,” Mason said.
Lynn Atkins
latkins@nwadg.com
Mosquito Joe is hero to four-year-old boy
Submitted
To a little boy with a sensitivity to mosquito bites, the man who sprays his yard is a hero, so four-year-old Mason Carr decided to be a Mosquito Joe guy for Halloween.
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The Virginian-PilotApril, 2016
Amid Zika Virus Fears, Customers Swarm to Mosquito Services By Kimberley Pierceall April 2, 2016 Ralph Gallegos, senior technician at Mosquito Joe, uses a barrier spray to cover greenery at the home of a client of Suffolk on Monday, March 28, 2016. When battling bugs is one’s business, the latest high-‐profile foe can be a company’s best free advertising. And the growing specter of the mosquito-‐borne Zika virus has would-‐be franchisees itching to buy a Mosquito Joe business from Virginia Beach-‐based Buzz Franchise Brands, the company says. Kevin Wilson, the company’s founder and CEO, said there’s been a spike in calls from prospective buyers as well as would-‐be customers for its backyard barrier spray service. And that’s without invoking fear of the blood-‐sucking Zika-‐carrying pests in their marketing, he said. Instead the company’s overall strategy focuses on education and humor – “sick of donating blood on the way to the mailbox?” reads one advertisement – not scare campaigns, he said. In February, the company posted a page on its website offering Zika-‐specific prevention advice and links to the Centers for Disease Control and Prevention for more information. Zika in the U.S. So far, fewer than 300 people in the United States have the virus after catching it by traveling to Zika-‐prone regions of the world or engaging in sex with an infected person, according to the CDC. No known U.S. cases have been transmitted by mosquito, particularly the Aedes aegypti species. Still, businesses, agencies and groups such as the American Mosquito Control Association are doling out prevention advice to keep that from happening, or spreading if it does. The virus carries with it the especially harrowing link to possible fetal deformities if a pregnant woman is infected. “Anytime that you put the potential for that kind of risk to a parent or somebody, people pay attention,” Hampton Roads Mosquito Joe franchisee Glenn Coffey said. “We don’t want to ever capitalize on that.” Prevention The Zika-‐carrying mosquito tends to be a homebody, flying only 100 meters, hanging around outside in water-‐filled containers and sometimes sneaking into houses during the day. “You’re not going to find them in puddles, you’re not going to find them in ponds,” said Joe Conlon, an American Mosquito Control Association spokesman and retired Navy entomologist. “Just get rid of anything that holds water.” A dog’s water dish, for example, should be emptied every five days and wiped down since eggs are laid above the water line, he said. Spraying a home’s perimeter with pesticide isn’t a silver bullet, he said.
education and humor – “sick of donating blood on the way to the mailbox?” reads one advertisement – not scare campaigns, he said. In February, the company posted a page on its website offering Zika-‐specific prevention advice and links to the Centers for Disease Control and Prevention for more information. Zika in the U.S. So far, fewer than 300 people in the United States have the virus after catching it by traveling to Zika-‐prone regions of the world or engaging in sex with an infected person, according to the CDC. No known U.S. cases have been transmitted by mosquito, particularly the Aedes aegypti species. Still, businesses, agencies and groups such as the American Mosquito Control Association are doling out prevention advice to keep that from happening, or spreading if it does. The virus carries with it the especially harrowing link to possible fetal deformities if a pregnant woman is infected. “Anytime that you put the potential for that kind of risk to a parent or somebody, people pay attention,” Hampton Roads Mosquito Joe franchisee Glenn Coffey said. “We don’t want to ever capitalize on that.” Prevention The Zika-‐carrying mosquito tends to be a homebody, flying only 100 meters, hanging around outside in water-‐filled containers and sometimes sneaking into houses during the day. “You’re not going to find them in puddles, you’re not going to find them in ponds,” said Joe Conlon, an American Mosquito Control Association spokesman and retired Navy entomologist. “Just get rid of anything that holds water.” A dog’s water dish, for example, should be emptied every five days and wiped down since eggs are laid above the water line, he said. Spraying a home’s perimeter with pesticide isn’t a silver bullet, he said.
“It shouldn’t be your only strategy,” he said. And he doesn’t endorse pesticide misting systems that companies offer, saying it can cause some mosquitoes to build up a resistance. He said residents of Hampton Roads, in particular, are in good hands with local vector control agencies and said his group is working to marry up with commercial companies to take a team approach to combating mosquito-‐borne illness threats. Orkin recently said the Hampton Roads area ranked 14th, just behind Miami and in front of the Grand Rapids area of Michigan, for the number of customer calls for mosquitoes last year. Beyond Zika In three years, Mosquito Joe has grown from 15 to more than 170 locations with another 60 or so franchise territories sold across the country, all while West Nile, then Chikungunya (pronounced CHEE-‐cun-‐goon-‐yah) and now Zika, all mosquito-‐borne illnesses, posed challenges to pest-‐prone backyards. The company uses a synthetic chemical, pyrethrin, derived from a chrysanthemum flower that naturally breaks down the chemical after 21 days, requiring it to be re-‐applied if homeowners want to keep mosquitoes away. It’s one among many pest control companies vying to protect backyards, including Richmond-‐based Mosquito Squad and North Carolina-‐based Mosquito Authority, as well as entrenched brands Terminix and Orkin. And it’s the first of what Buzz Franchise hopes will be several brands offering different for-‐hire residential services for an aging, wealthier population, in the hopes of converting do-‐it-‐yourselfers to “let us do it,” Wilson said. The company recently started a pool maintenance business, Pool Scouts, as part of the expansion. More than half of the company’s Mosquito Joe customers have pools, too, he said. “They’re already trusting us to be in their backyards,” he said.
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a franchisor that provides the services you lack. Plus, you have access to anestablished brand, broader purchasingpower, and internal corporate re-sources while working on a personal, local level.
Dan urges those who are consid-ering franchising to make speci� c “what-if ” plans for best-case, antici-pated-case, and worst-case scenarios. He suggests they write a detailed busi-ness plan to determine if they have the bandwidth to launch a small business.
BLAINE AND KRISTIN CARDINALELike many young couples, Blaine and Kristin Cardinale are busy.
Blaine, a 2004 graduate of the U.S. Naval Academy, spent 10 years � ying helicopters in the military—including two deployments to Bahrain—before transitioning to the Navy Reserve in 2014. He and his wife, Kristin, help his parents run a storage facility near
FOCUS ON FRANCHISES PROMOTIONAL SERIES
Tampa, Florida. � ey also have a young son.
Starting a new business on top of all these obligations would be crazy, right?
Not with the � exibility that comes with operating a Mosquito Joe fran-chise. “Realize that one of the bene� ts of the franchise model is that a lot of things have been taken care of for you,” Blaine says, “So embrace that, and do things their way—especially in the beginning.”
Owning Mosquito Joe of Tampa Bay with Kristin has allowed Blaine to ful� ll his Navy Reserve commit-ments—and raise a family and help and help andhis parents modernize their company—while maintaining a successful business of his own.
“When you buy a franchise, you are buying a partnership with all the other franchisees, so learn everything you can from them, and share your knowledge—both wins and losses—with others.”
BE YOUR OWN BOSS
855-JOIN-JOE
•
•Low franchise fee andfast start up. Noexperience necessary!
Recurring revenue stream and a service that is high in demand.
Great as a stand-alonebusiness or complement to anexisting business.
MOSQUITOJOEFRANCHISE.COM
•
© Mosquito Joe Franchising, LLC | 349 Southport Cir, Ste 106 | VA Beach, VA 23452
The filing of an application for registration of an o�ering prospectus or the acceptance and filing thereof by the New York Department of Law as required by New York law does not constitute approval of the o�ering orthe sale of such franchise by the New York Department of Law or the Attorney General of New York.Minnesota Registration #F-7090
JOIN MOSQUITO JOETO HELP MAKE
OUTSIDE FUN AGAIN.
855-JOIN-JOE
KIDDIE ACADEMYThis educational child care company uses its proprietary Life Essentials curriculum to help children develop academically and socially. Since 1981, Kiddie Academy has expanded to more than 20 states. kiddieacademy.com/sw
iTRIP VACATIONS iTrip works with property owners to list, market, rent, and manage their homes or apartments. The company fi nds renters to occupy vacation homes so the owner can earn extra income. itripfranchise.com
SEALMASTEROne of the world’s largest producers of pavement sealer and sealcoat, SealMaster has more than 100 man-ufacturing plants and distribution centers in the U.S. sealmasterfranchise.com
THERE’S A FRANCHISE FOR THATFrom child care to pest control, opportunities in franchising are seemingly endless. From child care to pest control, franchising are seemingly endless. From child care to pest control, opportunities in franchising are seemingly endless.
opportunities in
MOSQUITO JOEA leading provider of outdoor pest–control treatment for residential and commercial properties, Mos-quito Joe is a bloom-ing parent company with opportunities in a number of markets across the country. mosquitojoefranchise.com
Dan Wachter mans iTrip’s Orlando marketplace. Blaine Cardinale operates Mosquito Joe in Tampa.
F1_Focus on Franchises_MR.indd 101 2/9/16 8:58 AM
Southwest: The MagazineMarch, 2016
Franchise Magazine Mosquito Joe Wants to Take Over the Country With one of the highest hiring rates among American brands and one of the lowest investments, Mosquito Joe hopes to have 300 territories sold by the end of 2016. Few animals on Earth evoke the kind of hatred that mosquitoes do. Their itchy bites and nearly ubiquitous presence can ruin any backyard barbecue or hike in the woods. They have an uncanny ability to sense our murderous intentions, taking flight milliseconds before the fatal smack of a fly swatter. But no matter how much citronella and repellent we douse ourselves with, year after year, those pesky little midge-‐flies keep coming back. While that’s bad news for most of us, it’s great news for companies like Mosquito Joe, the nation’s fastest-‐growing pest control and treatment franchise. With hordes of these bugs descending upon backyards every spring and summer, the demand for a healthy and insect-‐free living space has grown—and for good reason. According to the Center for Disease Control, nearly 1,360 people in the United States were exposed to the West Nile virus last year, a disease that’s most commonly spread by mosquito bites. Recently, the Zika virus—a disease that’s also transmitted through mosquitos—has garnered press attention, too. There have been 193 cases reported so far in 2016. When current Mosquito Joe CEO Kevin Wilson first discovered the brand, he saw an untapped opportunity to help communities. Having built a career based on finding emerging concepts with upside potential as a partner at Envest Ventures, Wilson knew Mosquito Joe was onto something, he just needed the right fuel to spark its growth.
1851 Franchise MagazineMarch, 2016
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Zika Virus Press ReleaseFebruary, 2016
MEDIACONTACT: MattDiazNoLimitAgency 312.526.3996matt@nolimitagency.com
FORIMMEDIATERELEASE
MosquitoJoeProvidesZikaVirusInformation
MosquitoPreventionFranchiseTellsFranchiseesandCustomersHowtoCombattheMosquito-BorneIllness
VirginiaBeach,Va.–MosquitoJoe,aleadingmosquitocontroltreatmentcompanyservingresidentialandcommercialcustomersnationwide,ishelpingcommunitiesacrossthecountrystayeducatedaboutrecentoutbreaksoftheZikavirus.Throughawarenessandprevention,MosquitoJoeislookingtocombatanypotentialproblemsinmarketsacrosstheU.S.“WhileZikaviruscasesintheU.S.arefewandfarbetweenatthemoment,CDCofficialswarnthattheviruscouldspreadextremelyrapidlyifandwhenithitsnewcommunitieswithmosquitoactivity,”saidMosquitoJoeCEO,KevinWilson.“TheconcernisparticularlyacuteintheSouthandSoutheast,wherehightemperatures,highhumidityandapropensityforstandingwatertoaccumulatecreateidealconditionsforAedesaegypti,themosquitothatspreadsZika,toproliferate.WehavealreadyseentheGovernorofFloridadeclareaStateofEmergencyinfourcounties.”TheZikaviruswasfirstidentifiedin1947inAfrica,butit'sonlyinthelastcoupleofyearsthatcasesofithaveappearedintheAmericas.Zikaisprimarilytransmittedthroughthebiteofinfectedmosquitoes.Themostcommonsymptomsofthevirusdiseasearefever,rash,jointpain,orconjunctivitis(redeyes).Symptoms,whilegenerallymild,typicallybegintwotosevendaysafterbeingbittenbyaninfectedmosquitoandlastforseveraldaystoaweek.Inordertoaverttheissue,manyMosquitoJoefranchiseesaregearinguptostarttheirseasonsearlierinordertopreventthesemosquitoesfromhatchinginthespring.“Tokeepaheadoftheprobleminourclients’localareas,theycantryanumberofpreventiontips,includingunblockingdrainsandgutters,avoidaccumulatinggarbage,andshyawayfromallowingstandingwatertoaccumulateinoutdoorcontainerssuchasinflowerpots,tiresandchildren’stoys,”Wilsonsaid.“AtMosquitoJoe,weutilizethebestqualitymosquito-controlproductsonthemarket.Ourbarrierspraytreatmentprotectsourclients’yardsforuptothreeweeksandourmistingsystemscanhelpprovideapermanentsolutiontocombatmosquitos.”ForthosethathaveanyquestionsabouttheZikaVirusandwaystocombatit,theycanvisittheofficialMosquitoJoewebsiteathttp://mosquitojoe.com/zika-virus.“Asyourmosquitocontrolcompany,we'rededicatedtokeepingyouinformedandeducatedoncurrentnewsandinformationwhenitcomestohealthissuestiedtomosquitoes.Whilemostofthecountryisnotinmosquitoseasonrightnow,itisimportanttorememberyourusualmosquitocontroltipsasyou
Franchising Bring Mosquito Joe Franchisee’s Family Together
FBR’s Franchisee Insight Q&A interview column provides a peek into what owning a franchise is like as well as some great advice.
Scott Franasiak and his wife, Kathy, purchased their greater Buffalo, NY region Mosquito Joe franchise in 2014 and run it with the help of their children, Karlene, Joel, and Janelle. We asked Scott to share his thoughts with us about franchise ownership.
What advice would you share with people considering purchasing a franchise?
Make sure you have a passion for the business. It will become you and you will become it. Run the numbers, be conservative with your assumptions, and then re-‐run your numbers with a slower growth scenario. Doing so will make sure you would be at ease if a slower than anticipated growth situation occurs. Gather as much information as you can (financial, competition, regulatory, etc.), but understand that you’ll only scratch the surface and you’ll need to learn much more after you start your business.
What is it that you like best about owning your franchise from a business perspective and from a personal perspective?
Our franchise has allowed us to start a business that has brought our family together around a common focus. It has also enabled each of us to make a significant contribution. It is very rewarding to see the positive impact we are having on our customers. We are helping them experience that “Outside is Fun Again!”.
Franchise Business ReviewFebruary, 2016
8
Landscape Management, January 2015
9
Franchise Times, April 2015
10
Entrepreneur Magazine, April 2015
11
Southwest: The Magazine, October 2015
THINGS ARE LOOKING UPIs now a good time to make the move? The annual eco-nomic output of franchises is projected to increase 5.4 percent over last year, from $845 to $890 billion.
ONLINE RESOURCES
FRANCHISE GATOR Search this app for opportunities by location, industry, and investment level. iTunes
INTERNATIONAL FRANCHISE ASSOCIATION Study economic data and industry trends, and learn franchising basics from the world’s largest franchise advocacy group. franchise.org
THE YOU NETWORK Connect with consultants who will find the right fit for you based on your skills, lifestyle, and work experience. theyounetwork.com
SPONSORSKIDDIE ACADEMY kiddieacademyfranchising.com/sw
LUNCHBOX (A WAXING SALON) lunchboxwax.com
MOSQUITO JOE mosquitojoefranchise.com
SEALMASTER sealmaster.net
manufacture and distribute pavement maintenance products throughout the U.S. “Compile your personal financial statement, and think about who you’d list for personal, professional, and financial references,” he says. “Don’t over-extend yourself when investing in a franchise.”
Yes, you can make good money as a franchisee, but understanding how you can lose money is also a vital consideration, Lane says. “Everyone builds pro forma finan-cials that lead to profitability and large yachts. Instead, you should build business models that factor in worst-case scenarios, and then decide if you can live with that.”
Lane and Lecher opened a LunchBOX waxing salon in Dublin, California, in July—the first of many they’ve committed to open-ing in the Bay Area.
3 Study potential fits.Consultants will likely present
a handful of options. Review each business’ franchise disclosure document (which details its history
1 Talk with a professional.Facing myriad choices, fran-
chise rookies Kimpton and her fiancé, Paul Gould, elicited the help of Jenny Childs, a franchise consultant from The You Network who introduced them to Mosquito Joe, a mosquito-control company.
“You could literally spend years poring over your options,” Kimpton says. “It’s hard to know where to start, so having someone guide you through a focused, step-by-step process is incredibly helpful and prevents stagnation.”
2 Analyze your financials.And be realistic, says Rick
Simon, director of franchise operations for SealMaster, a sales organization whose franchisees
FULL-TIME ADVANTAGES: Fully committing to a new endeavor can be daunting at first, but it allows you to focus all of your efforts on the growth of your new business. Devoting attention to your business—especially during the first year or two—will pay dividends, says Burghli.
GOOD FOR: Individuals recently laid off, those with managerial experience
PART-TIME ADVANTAGES: A semi-passive arrangement gives you the ability to own a franchise while allowing staff to manage day-to-day operations. It may only require 10–15 hours of work per week.
GOOD FOR: Current business owners who want to build another source of income and/or diversify their portfolio
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WHERE DO YOU WANT TO SET UP SHOP?
HOW MUCH TIME DO YOU HAVE?
FOCUS ON
franchises
HOME-BASED ADVANTAGES: Working from home means a low initial investment, low fixed costs, and a flexible work schedule. Plus, the commute can’t be beat.
GOOD FOR: Stay-at-home parents, baby boomers, rural residents
“We love being able to show our kids what it means to work hard and have ownership in something,”says Kimpton, who hired her college-age daughter during the summer to work out of their home-based office.
BRICK & MORTAR ADVANTAGES: Location, location, location, right? A physical storefront or warehouse may offer increased exposure and could attract potential business. It also allows for either full-time or semi-passive ownership.
GOOD FOR: Individuals with capital to invest in real estate or a lease
“Know your geographic region. The Bay Area is every franchisee’s dream, but real estate is a challenge,”says Lane, who suggests not under-estimating the value of leasing brokers.
finding the right fitFrom child care to mosquito control, from pavement maintenance to personal grooming, opportunities in franchising are seemingly endless. But determining where you want to work (home office or storefront) and how much time you want to invest (all-out or dabble) may help you narrow your search.
Rick Burghli quit his job as a software executive in New Jersey three years ago so he could spend more time with his kids. Kate Kimpton was preparing to become a partner in a Houston bro-kerage firm last October but wanted out. And Nicky Lecher, a former law-yer and middle school teacher who owns two paint and wine studios in Utah, called her business partner, Peter Lane, during a waxing appoint-ment last summer and said, “I think I found your new business.”
Burghli, Kimpton, and Lecher don’t know each other—they come from different backgrounds and different corners of the country. But they do have two things in common: Each one led a successful career prior to diving into the world of franchising, and they all want to let you in on their
TOP FIVE FRANCHISESTARTUP SECRETS.
Is your career flatlining? Do you feel overstretched? Undervalued? Stuck? You’re not alone. By Ben Marshall
and financial stability), and meet with current franchisees to get a better sense of what it’s like to work for each company.
4 Check your ego at the door. Be an operator, Lecher
says, not an entrepreneur. In other words, don’t buy a Chick-fil-A and try to double your business by sell-ing burgers.
“There’s a lot of leeway to be creative in your market and work within your brand to make it per-sonal and local,” she says. “But our job as franchisees is to execute the vision of the brand. Don’t reinvent the service or products or try to change the company’s culture.”
5 Jump in with both feet.“There will undoubtedly be
times when you feel overwhelmed,” says Burghli, the former software executive who opened a Kiddie Academy franchise in North Brunswick, New Jersey, 18 months ago. “But sign the agreement and just start executing. Don’t hesitate and don’t second-guess.”
By most measures, franchises are growing at a faster rate than all other businesses in related industries.
DIG DEEPER
SOURCE: Franchise Business Economic Outlook for 2015, June Forecast Update; by IHS Economics
$900 BILLION
2010
700
OUTPUT IN NOMINAL DOLLARS
2011 2012 2013 2014 2015
5.4%
800
86 southwest october 2015 southwest october 2015 87
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Entrepreneur Magazine, November 2015
13
Cont.
Entrepreneur Magazine, November 2015
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Delta Sky Magazine, April 2016
15
MOSQUITO JOE ON THE AIR
Mosquito Joe has appeared in over 30 TV segments nationwide.
Here are just a few!
16
STILL NOT CONVINCED? Take a look at what some of our franchisees have to say!
“I was looking for an opportunity to be in business for myself and fell in love with the Mosquito Joe concept, from the service it provides to the branding it offers and the people running the franchise system. The business model is easy to understand and execute, and the web-based software allows you flexibility to manage on the go.”
- Chris Cookman, Mosquito Joe of Macon and South Atlanta (Georgia)
“The support by Corporate has been outstanding. It is very clear that they are aware that the success of Mosquito Joe is very
much tied to the success of each individual franchisee. We also love the fact that we can work hard all summer, then take the
winter off and head South!”
- Kurt Godwin, Mosquito Joe of Baltimore and Annapolis (Maryland)
“Mosquito Joe has positive ethics, moral values, and a concept that relates to giving back. Mosquito Joe also allowed us
to spend time with our family and have more of a work-life balance. Having children of our own, we thought the business
would not only benefit us, but could also help other families. The support Mosquito Joe offers its franchisees is very helpful and
can help lead to successful growth.”
- Beth Selhorst, Mosquito Joe of East Cincinnati (Ohio)
“I always wanted to own a business and when my wife and I found Mosquito Joe, we saw incredible potential. Our plan was to work hard running the business on the side so that I would eventually be able to quit my job and run Mosquito Joe full-time. I was ecstatic when that day came a year earlier than planned, exceeding my expectations for the growth and success of our business.”
- Brad Simon, Mosquito Joe of Arkansas
17For all media inquiries, please contact: Marketing@MosquitoJoe.com
RECENT ACCOLADES
Not only has Mosquito Joe been mentioned frequently in the press, but the recognition extends to industry leaders as well. We are very pleased to receive these awards as a testament
to our excellent brand and service.
Mosquito Joe ranked 128th on the 2016 Inc. 5000 list of Fastest Growing Private Companies in America.
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