Presented by: Jessica Hopkins Elise Daughton Winnie Wang Lori Peng

Presented by:Jessica HopkinsElise DaughtonWinnie WangLori Peng

History

• Founded 1918, Japan

• Konosuke Matsushita

• 1959 establishes Panasonic America

• 1972 Establishes market in UK

History Cont’

• 1978 Matsushita invests in China

• First CD player, SL-P10, 1982

• Panasonic emerges in 1986

• 2002 Technics products in USA and Europe

• 2002 Panasonic starts DVD players sales

Mission

• “Based on unwavering management philosophy of contributing to society as a public entity”

• Ideas for Life

• Socially Responsible

Mission Cont’

• Environmentally Responsible

• Olympic Sponser

• Giving back Program

Industry Analysis

• Consumer Electronic Goods Industry

• Includes stereos, televisions video cameras, CD’s and DVD’s

S.W.O.T

Strengths• Brand Name• Brand Loyalty

Opportunities• Success in US and

overseas markets

Weaknesses• New Products• Reliance on European

market sales

Threats• Growing competition

from new and Existing Companies

Corporate Profile-Current

• Placed 59th in global top Fortune 500 companies

• Revenue totaled $77.9 billion

• Profit totaled $1.8 billion

• Stockholders equity totaled $33.1 billion

Current Profile Cont’

• 328,645 employees

• AVC net enterprise

• Electrical appliances enterprise

• Machine components enterprise

Domestic Competitors

• Hitachi– Products include:

• Message communication systems

• Electronic instillation • Digital media• Home appliances• Mobile phones-Revenue $87.6 billion-Profit is $-280.4 million-48th in global top

fortune 500 companies

• Sony– Products include

• audio and visual products

• Gaming• Communication devices• Information technology• Music, motion pictures,

DVD’s and • Televivion

programming-Revenue $70.9 billion-Profit $1.08 billion-65th in global top

fortune 500 companies

International Competitors

• Siemens– Headquarters located in

Berlin and Munich, Germany

– More than 600 factories in over 190 countries

– Products include• Automation and control• Electric power• Transportation• Medical systemsRevenues $107.3 billionProfit $3.7 billion28th in global top fortune

500 companies

• Samsung– Headquarters Located

in Korea – 300 offices in nearly 70

countries– Products include

• IT business products• Hospitality solutions• LCD panels • Set-top box• Compressors • Semi-conductorsRevenues 89.4 billionProfit $8.3 bilion46th in global top fortune

500 companies

Corporate Profile-Future

• Brand influences enterprise development

• “Ideas for Life” campaign promotes creativity

• Centralized market resources carry out useful public propaganda activity

• Expansion of brand value in overseas markets.

Trade Opportunities

• Panel TV

• Germany: 1/5 of sales volume

• Japanese Markets

• Chinese Markets

Global Market• 97 sites in 26 countries• Employed over 12,000 people in

global market• Merged with 25 total companies

across the globe

Global Market Cont’

• Wide product range

• Overseas sales 10.9% of net sales

• International quality and community involvement

Long Term Recommendations

• Strong management structure

• Innovative research and development

• Cost

• Global sponsorships

Short Term Recommendations

• Solve Quality Issues

• 3,000,000 Recalls

• Cell phone improvements

• Build reputation

• Emphasize creation and innovation

International Challenges

• Asian countries boycott Japanese goods

• Restrict Japans economy to show protest

• Encountered anti-Japanese tide in the 1970’s

• Japanese government promised to build “mutual affinity”

Thank You!Are there any questions?