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Presented by Darden Copeland
The Calvert Street Group
Grassroots Vs. AstroTurf: The Importance of Field Work in
Transit Campaigns
“If you don't find politics, politics will find you.”
- Pericles
© Calvert Street Group, LLC 2013. All Rights Reserved
© Calvert Street Group, LLC 2013. All Rights Reserved
© Calvert Street Group, LLC 2013. All Rights Reserved
© Calvert Street Group, LLC 2013. All Rights Reserved
© Calvert Street Group, LLC 2013. All Rights Reserved
“All politics is local.” - Tip O’Neill
© Calvert Street Group, LLC 2013. All Rights Reserved
Key Themes
Grassroots = Local Politics “Field” is the bastard child of most campaigns
Consultants drive campaigns
© Calvert Street Group, LLC 2013. All Rights Reserved
• Polling Voter ID calls• Static websites Interactive sites • Identify figureheads Identify volunteers• Identify businesses Build coalitions• Press releases Micro-targeted mail• Glossy direct mail Tear off cards• Social media Social media with a call to action• Voter file Build your own database• Automated phone calls Telephone town halls
Astroturf to Grassroots
© Calvert Street Group, LLC 2013. All Rights Reserved
• Door-to-door canvassing• Online petitions and surveys• Precinct captains• Absentee ballot program• Citizen groups• by geography• by demographic
Additional Tools
© Calvert Street Group, LLC 2013. All Rights Reserved
• Grassroots defines “local politics”Engage the citizenry, you can manage the outcome
• Field wins elections Develop a vote total and work backwards from Election Day
• A PR campaign is not a grassroots campaignBe weary of a plan that does not include true grassroots engagement
Conclusion
© Calvert Street Group, LLC 2013. All Rights Reserved
Questions?
© Calvert Street Group, LLC 2013. All Rights Reserved
Darden CopelandCalvert Street Group
dcopeland@calvertstreetgroup.comwww.calvertstreetgroup.com
855-WIN-VOTE
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