Presented By: Abhay Bhosale (CEO) Satyajeet Darak (CFO) Akash Chourasia (VP Marketing) Sanjeev...

Presented By:Abhay Bhosale (CEO)Satyajeet Darak (CFO)Akash Chourasia (VP

Marketing)Sanjeev Ranjan (CTO)Parag Awale (HR Admin.)Prasad Ghatekar (CIO)

IntroductionAbout Us:Buy2Earn.Com is Tenderfoot venture. It is founded

by 6 partners from diversified backgrounds having techno-managerial abilities and entrepreneurial quest. It is headquartered in Pune.

Vision : To be the most sought after organization by offering world class web services.

Mission and ValuesMission:To revolutionise the shopping

experience of our users by offering cutting edge innovative services. To Empower small retailers in evolving business scenario .We pledge to serve enterprises with in-depth market research reports and analysis.

Values: We at Tenderfoot , consider our customers as the prime stake holders . We believe in wealth creation through supreme value creation.

Product and Services

How it works???

Significance of service to each entity in our value chainUser:Archive all receipts on personal and private webpage.Maintain expenditure reports in graphic charts.Cheaper than Cheapest Function.Receive Coupons , advertisement ,and discounts most

applicable to your requirements and historical purchases.Wish list.

Cont…RetailersConsulting services regarding CRM initiatives .Cost reduction through inventory management.Marketing and Financial guidance.General consulting in the face of emergence of hyper market

phenomenon in India , Competition analysis. Featured advertisement.

Cont...Manufacturers: Customer is the king function. Brand name advertising. Inventory Planning Demand Forecasting Market Research

Cont...Advertisers: Target advertising platform/Finite customer targeting Customers polls and feedback. CRM. Advertising Cost Reduction.

Industrial Analysis by using Porter’s Five ForcesBargaining power of suppliers:In our business, our users and retailers are our suppliers .We are offering slew of services to our users and retailers as

mentioned above for sharing their data with us. The bargaining power of these entities will be substantially

reduced with the effectiveness of services. We are empowering our users by enabling them to enter our

value chain. This is a Win-Win situation for Buy2Earn, Users and

Retailers.

Why should I disclose my shopping to them?

Bargaining Power of BuyersWe are providing our advertisers with a platform

which is more customers centric. Advertisers can substantially reduce publishing

cost with us as their advertisements are more specific and more tailored according to particular customer’s buying pattern.

In this case we rely heavily on our differentiated product and services.

Will it really increase advertising conversion rate?

“What difference will they make to my Business?”

Cont..Market Research Reports:Today many websites and various market research companies

publish their market research reports at exorbitant prices. In this scenario our value for money market research reports will prove to be boon for SMEs.

Threats of New EntrantsWeb is a very volatile media. Any website can replicate the

successful business model of any other website.The capital requirement in this industry is less.Our business model is largely influenced by economies of

scale.In tangible terms there are no switching costs.We will be patenting our particular business process model to

insulate ourselves from an attempt of outright duplication.To retain our ‘pioneer’ advantage , we will have to keep

reinventing and innovating new services.

Threat of substitute ProductsMarket Research report as a product has various substitutes.Credit card providers store card holder’s purchasing history. In terms of price performance ratio , we have edge over

various substitute products.But our strength is how we are hedging our risks with a diverse

product portfolio. We are offering expense reports, we are selling market

research reports, we are providing consulting services to retailers, and we are selling our website’s audience to advertisers.

Existing RivalryToday internet advertising has catched attention of all internet

giants in India has just entered growth phase.Websites like Double Click or Tacoda specialize in targeted or

behavioural advertising.The internet advertising industry is going through a

consolidation phase as small but highly sophisticated ad serving websites such as Tacoda being acquired by big giants.

Emergence of specialized retail consulting.Online marketing specialists, including Revenue Science,

Almond Net, Advertising.com, DrivePM and Did-it, are pushing this industry.

Market Research Tenderfoot conducted separate market surveys for retailers and

users.

Prime objective of market survey was to estimate the requirement or necessity for the services we intend to offer.

Through this survey we also received insights about

perceptions and expectations of respondents from our product and services.

Market OutlookInternet Reach:

Pune has population around 4.6 million.According to our estimates there are around 520000 regular and

occasional internet users in Pune.Growth in number of internet user in Pune: 35% .

Cont..Retailing Scenario:There are around 128000 retailers including shopping malls,

super markets and kirana stores in Pune.According to chamber of commerce Pune there are about 5000

small retailers who use computers primarily for data storing.Very few of these retailers have formal knowledge of

initiatives like loyalty program ,CRM or inventory management.

Market Survey Report

Survey for customers. Sample size(100) Location(India Bulls Mega Mart(formally known as Pyramids) on SB Road, Mc Donalds & Infosys (IT Park Hinjewadi) Method Adopted- Questionnaire

Survey for retailers.Sample Size(20)Location(Kothrud, Tilak Road, Swargate, Shivaji Nagar)Method Adopted- Questionnaire, Interaction

Where people spend in pune

Marketing ObjectivePenetrate the target market. Increase number of the customer base.Increase number of tie up with retailers. Position company on the basis of service differentiation

as quality service provider. Improve the brand recall of the website.

PromotionWeb & Blog Advertising.Display Advertising.Loyalty card.Promotion through retailers.Gifts & Vouchers.Malls & multiplex kiosk.SMS alerts.Balloon Flyer

Do you give discounts on your products?

You should sign up on Buy2earn.com to avail sure discounts on our products.

BUY2EARN.COM Why to choose buy2earn ?

Eliminate paper receipts for good.

Maintain purchase expenditure reports.

What is buy2earn all about ? Find the lowest cost store by area for chosen

It stores expenditure pattern of an product.

individual customer, family, Receive the coupons, advertisement & discounts

or business. Receive colorful graphic chart of your expenses.

Make life easier & never bother to store a receipt again.

Wish list.

What should you do ?

Just browse to earn & experience a new difference.

Tenderfoot Inc.

XYZ Road, Pune

Ph-77777777

BUY2EARN.COM

Benefits for you !!

Consumer Spending Data.

Featured Advertisements.

What is buy2earn ? Customer Shopping Incentive.

It stores expenditure pattern of Competitive Edge.

an individual family & business. Free Setup.

Inventory Management.

Consulting Services.

How to avail these services ?

For more details contact

Tenderfoot Inc.

XYZ Road, Pune

Ph-77777777

Competitive AnalysisFactor Buy2Earn To Strength Weakness Competitor

Service Consultancy Retailer Holistic view of market scenario

SM retailers unaware

Technopak consultants

Expenditurepattern

Customers Rudimentary services

Privacy , Reluctance

Credit card companies

MR Report Enterprise Accurate & precise data

Limited data sources

Small MR firms

Price Consultancy Retailer Awareness about their loyal customer

Reluctant about this service

Technopak consultants

Expenditurepattern

Customer Free ----- -----

MR Report Enterprise Low Cost ------ Small MR firms

Reliability ------- ------ Usable & Ready data

Security concern

-------

Expertise ------ ------- Techno managerial skills

--------- --------

Operating PlanTechnological Requirements:Domain name registration.Website development process will be outsourced to third party

developer.Content development will be jointly carried out by CIO and

content development team.Website will be secured with VeriSign authorization.Dedicated Web Server. Software and Hardware Setup.

Cont..Manpower Requirement:

DESIGNATIONS NUMBER OF EMPLOYEES

QUALIFICATIONS RESPOSIBILITIES

Data Entry Operator 5 Diploma Holder Entering data in the system and removing the redundancies from the data

Content Developer 4 BSc Computer Graduates

Prepare report on customer expenditure pattern

Market Intelligence Officer

1 SPSS Executive Work on SPSS s/w and prepare report

Database Operator 1 Bachelor degree Handling the Backend

Cont..Tie-up and alliances:Regional Chamber of Commerce and retailing organizations.Vibrant media and Kontera for website advertisement.Radio Mirchi and Hathway Cable Service Provider.Moser Baer for CD ROMS.Multiplexes and Shopping Malls.

Financial PlanRevenue Model:

Advertisement on website.Consulting services to retailers.Market Research Reports.

Financial Statement

Will you invest in our venture?