Presentation to Dutch National Publishing Day

Google Confidential and Proprietary

Madhav Chinnappa (madhav@google.com)Head of Strategic Partnerships, Google News EMEA

Presentation to Dutch National Publishing Day

Google Confidential and Proprietary

News used to be hard

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Now

Finding Out(aka Newsgathering)

Yesterday…

Telling(aka Reporting)

Interacting(aka the Audience)

Google Confidential and Proprietary

Twas ever thus….

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Courtesy: SocialFlow, source: http://blog.socialflow.com/ Courtesy: Nationaal Archief, source: Flickr

Google Confidential and Proprietary

Revenue1. Advertising2. Classifieds3. Subscriptions4. News stand sales

Costs1. Printing presses2. Distribution3. Journalists4. Editorial coverage

Old World Balancing Act

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Google Confidential and Proprietary

The Internet Happened

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Google Confidential and Proprietary

Old World Balancing Act + Internet = ?

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NowOld Costs

Printing presses

Distribution

Journalists

Editorial Coverage

Google Confidential and Proprietary

The billion £/$/€/Rouble question: Revenue

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Google Confidential and Proprietary

Age of Experimentation

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Google Confidential and Proprietary 9

Process

Vs

Outcome

Google Confidential and Proprietary

Process: Mistakes

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It’s not how manyyou make. It’s how

fast you correct them

Credit: Richard Gingras, Google News

Google Confidential and Proprietary

Process: Creativity

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It’s not driven by financial reward. It’s about the intrinsic motivation to

make something better.Credit: Richard Gingras, Google News

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Process: Innovation

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It is not a luxury.It cannot be intermittent.1

It must must be part of an organization’s DNA.2

1. Cycle of change is too rapid2. No, it’s not a Chief Innovation Officer!

Credit: Richard Gingras, Google News

Google Confidential and Proprietary

How Google is trying to help

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More engagementGoogle Maps, Google Earth

More trafficGoogle News, Google Search

More distributionYouTube, Android,

Chrome Store

More revenueAdSense, AdX, DoubleClick

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Experimentation: Google One Pass

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• Paid content beta for newspapers

• Simple for publishers: lightweight technology implementation done in days

• Simple for readers: One Pass uses Google Checkout for payments

• Favorable pricing: 90% of revenue to publisher / 10% to Google

• Flexible business models: Discover, subscribe, or pay per article within one integrated method of payment

Google Confidential and Proprietary

OnePass partners in the Netherlands

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OnePass: Villa Media

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Google Confidential and Proprietary

OnePass in the Netherlands: Villa Media

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Google Confidential and Proprietary

OnePass: Villa Media

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Google Confidential and Proprietary

OnePass: Villa Media

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Google Confidential and Proprietary

The growing dynamic

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Technology

AudienceContent

+

+ =

Google Confidential and Proprietary

madhav@google.com

Dank u wel!

Vragen? (courtesy of Google Translate)

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