Presentation Culture around the Corner Thursday 14th of April 2005 Martijn Arts ZaPPWeRK

Presentation Culture around the Corner

Thursday 14th of April 2005

Martijn Arts

ZaPPWeRK

Agenda

The Netherlands

Goal of the project

What we do: from a user’s perspective

What is it?

Schemes

How it works

Partners

(near) Future

The Netherlands

41.526 km216.298.934 inhabitants (about 400 per km2)6.929 (* 1.000) households

# musea = 1.272 # monuments = 58.342# theaters = 1.106 # archaeological findings = 12.942 # cultural locations = 73.662

5 per 1.000 inhabitants11 per 1.000 households1,8 per km2

Goal of the project

Making dutch citizens more aware of nearby culture

Combining new technology with end user exposure

Experimenting with location based services

What we do: From a user’s perspective

Send information

on nearest cultural locations

on demand

to all possible mobile devices

in every corner of the Netherlands

using any kind of location detection

What is it?

SMS

Call *120# to activate LBS

Send SMS <keyword> to shortcode (2020)

Receive SMS containing nearest locations

Call 0900-indebuurt for more information

Voice

Call 0900-indebuurt

Select type of location

Receive spoken list of nearest locations

Select location

Receive spoken text about selection

What is it?

MMS

Send SMS ‘MMS <location>’

<location> = city

<location> = city street

<location> = zipcode

<location> = city <keyword>

Receive MMS

MMS containing map plus locations

Call 0900-indebuurt for more information

What is it?

Vodafone Live!

Connect to Vodafone Live!

Select Traffic & Travelling

Select Streetguide

Accept privacy-message

Select nearest location

Select <keyword>

Select startpoint

Confirm detected current location

Select location

Receive information and route to location

What is it?

Personal Digital Assistant (PDA)

Interface adapted to smaller screens

WIFI location detection

Jabber client for communicating location

Jabber client to manage availabillity

Jabber interface to manage ‘friends’

Manual input current location possible

Display of point of interest (POI) on map

What is it?

World Wide Web (WWW)

English and Dutch website

WIFI location detection for laptop

Jabber client works like PDA client

Manual input current location possible

Display of point of interest (POI) on map

Deeplinks to other websites

Tool for creating tourist routes

Demonstrations

Homepage

Interactive map

What is it?

World Wide Web (WWW)

External website with Dutch culture map

Register at www.cultuurindebuurt.nl

Enter zipcode or area if needed

Receive mail containing script

Copy-Paste script to external website

The map is shown of external website

Scheme

LBS platform

Scheme

LBS platform

Databases

Scheme

LBS platform

Databases

Output

Scheme

LBS platform

Databases

Output System for detecting location

Scheme

LBS platform

Databases

Output System for detecting location

Webservices

How it works

LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

How it works

LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

How it works

LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

Output:SMS (all operators) / Vodafone Live! (via Streetguide) / i-mode (KPN) / www (website for WLAN users)

How it works

LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

Output:SMS (alle telco’s) / Vodafone Live! (via Streetguide) / i-mode (van KPN) / www (website for WLAN gebruikers)

System for detecting location: GSM based on CelID / WLAN based on location transmitter (database) / GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN

How it works

LBS platform:Connects to web-services / Connects to localizers / Connects to databases / Output to different channels

Databases:Netherlands Museum Association / Netherlands Department for Conservation / Uitburo Nederland / Netherlands Department for Archaeology / Theater Institute of the Netherlands / Cultural Youth Passport Holland / Netherlands Architecture Institute / …

Output:SMS (alle telco’s) / Vodafone Live! (via Streetguide) / i-mode (van KPN) / www (website for WLAN gebruikers)

System for detecting location:GSM based on CelID / WLAN based on location transmitter (database) / GPS / Galileo / Bluetooth combined with location / RF-ID / Triangulation GSM / Triangulation WLAN

Webservices:Geo coding / Bounding box map / Zip code to coordinate (en vice versa)

How it works: GSM location detection

Telco Privacy Server

SMS/MMS Gateway

(Golden Bytes)

Internet

Culture around the Corner

NetworkUser DB

CIDBDB

Supplicant

CellID(2)

CellID(3)CellID(1)

data

signalling

How it works: WIFI location detection

Central RADIUS Server

Jabber Server

Internet

Authenticator

(AP or switch) AP DB

Supplicant

= Jabber Client

StudentVLAN

CommercialVLAN

EmployeeVLAN

data

signalling

Culture around the Corner CIDB

DB

AccessProvider

Cable

AccessProvider

ADSL

International connectivity

GPS Receiver

AccessProviderGPRS/UMTS

Internet

How it works: Detection anywhere/anyhow

AccessProviderWLAN/UMTS

AccessProviderWLAN

AccessProvider

GSM/UMTS

Partners: Content

Netherlands Museum Association

Netherlands Department for Conservation

Netherlands Department for Archaeology

Theater Institute of the Netherlands

Cultural Youth Passport Holland

Uitburo Nederland

Partners: Access

Vodafone

Telfort

Orange

KPN

Partners: Technology

SURFnet

Geodan

TNO Telecom

Telematics Institute

(near) Future

Expanding voice-services

Expanding services for (culture-) tourism

Including GPS as location detector

Including RF-ID as location detector

Setting up “Nature around the Corner”

Setting up “Sports around the Corner”

Decentralizing content-management

Decentralizing webservices (culturemap on all municipal websites)

Founding non-profit institution “Culture around the Corner”

Thank you!

Extra 1: ‘architecture’

Extra 2: Definitions

Extra 3: Eduroam

Extra 4: Costs and planning

Extra 5: Revenues/advantages

Content-partners

ServiceLocatiebepaling

Cell-ID

DataChannels

VOICE

MMS

Detector

I/OI/O

Communication using HTTP.

To and from: HTML

POI data stored as follows:

1. ID2. Lon3. Lat4. POI-type5. ExternalID6. PartnerID

WWW

POI

ODBC

Thro

ugh

put

RDMZ

AUB/TIN

...

ROB

NMV

Content of POI’s like:

7. label8. description9. street11. housenumber12. city13. zipcode14. telephone

SMS

Geocoding

Input collected in:

Batch1. CSV import2. XML import

Realtime3. SOAP4. URLparam5. ODBC (SQL)

Communication using WS (SOAP) or URL param.

To:1. poitype2. 06 nummer

From: 3. SMS4. MMS5. XML

WIFI

GPS

RF-ID

...

Rebate

Event

...

$

Extra: Definitions

Web-services: registered internet services

LBS: Location Based Services

Triangulation: interpolation of three antennas

WIFI: Wireless Fidelity

WLAN: Wireless Local Area Network

PDA: Personal Digital Assistant

GPS: Global Position System (USA)

Galileo: European satelite systeem such as GPS

GSM: Global System for Mobile

GPRS: General Packet Radio Service

Vodafone live!: mobile portal (like I-mode)

Extra: Eduroam

RADIUS server

University B

RADIUS server

University A

SURFnet

Central RADIUS

Proxy server

Authenticator

(AP or switch) User DB

User DB

Supplicant

Guest

piet@university_b.nl

StudentVLAN

CommercialVLAN

EmployeeVLAN

data

signalling

Extra: Eduroam

Over 350 institutions in Europe and Australia

Extra: Costs and planning

Phase 1 (implemented): ± € 50.000

Phase 2 (next step): ± € 50.000

Variable costs: ± € 1.000 per month

SMS/LBS costs: ± € 0,30 per request

No charge for users!

Phase 1 (test phase): 1st June 2004 – 31rd July 2004

Phase 2 (test phase): 1st August 2004 – 31rd December 2004

Launch: from 1st January 2005

Extra: Revenues/advantages

Increase of potential customer groups / Modernizing image / New target groups

Geo-coding locations and enriching content

Experience in using new technologies and development of services

Cooperation within cultural sector and exchange of information

Improve investment efficiency (cost reduction)

Increase sponsor revenues, use of web services and mobile data communication and commercial partners