Preparing Your Billing System for the Future: Customer-Centricity and Convergence Jennifer Fellows...

Preparing Your Billing System for the Future: Customer-Centricity and Convergence

Jennifer FellowsDirector, Intec Product Management

To the customer, convergence means nothing

Jackson Pollack’s Convergence

It Could Be This…

The Operators’ View

Fast

Customers want it …

Easy

Accessible Convenient

Giving Customers What They Want

Do you know their demographics?

What can your system really support?

Are you hindered by system limitations?

Can you empower the push to convergence??

Reaching the Convergence Paradigm

Phase 1: It Must be the Network

Voice (+SMS) Network

Post event mediation

Billing

Next Generation

Data Network

Active mediation

IN

Product catalogueSubscriber

dataBalance

information

▲

$

▲

$

▲

$

CustomerCare

▲

$

Reaching the Convergence Paradigm

Phase 2: Evolved IT

Voice (+SMS) Network

Post-paidRating & Billing

IN PlatformAdjunct IP

Rating/Charging

▲

$

Product catalogueSubscriber

dataBalance

information

Next Generation Network

active mediation

▲

$

▲

$

▲

$

CustomerCare

Post event mediation

▲

$

Reaching the Convergence Paradigm

Phase 3: Convergent IT

Voice (+SMS) Network

Post event mediation

Convergent Charging, Billing and Customer

management

Product catalogue

Subscriber data

Balance information

Next Generatio

n Data Network

Active mediation

ServiceControlPoint

▲

$

Without a truly convergent architecture, customer centricity remains elusive

Enable Emigrants to Pay on Behalf of Your Customers

MA

RK

ET E

XA

MP

LES

Customer convenience

Increase penetration

Avoid infrastructure deficiencies

Cross-Sell Between ServicesM

AR

KET E

XA

MP

LES

Share Cap Plans Amongst Subscribers M

AR

KET E

XA

MP

LES

Offer Postpaid Benefits with No Credit Risk

MA

RK

ET E

XA

MP

LES

Credit control

Stable revenue stream

No credit risk

Allow Customers to Select a Credit Limit Within their Means

MA

RK

ET E

XA

MP

LES

Customer control

Increase share of postpaid

Limit credit risk

How to Offer the Services Your Customers Want

Platform- Single view of customer, product

- One rating engine, one billing engine, one database

Pricing- For all types of events

- Usage, recurring, non-recurring, discounts, subtotals

- Multiple tariffs per event- The charge, a discount, subtotals, shared revenue

Products- Bundle services

- Increases options with simplicity

- Targets subscribers- Provide what customers really want

Thank you!

Jennifer Fellows

Jennifer.Fellows@Intecbilling.com