PRAWARDS15 EDOX for Product Relaunch Supporting PPT

PR Event:

“The Iceman Cometh” – Re-Launch of the Edox 130th

Anniversary Timepieces

“The Iceman Cometh” – Re-Launch of the Edox ‘Legend of the Deep’ Timepieces

• Platform to relaunch Edox iconic ‘Legend of the

Deep’ Timepieces –Delfin, Hydro Sub, Geoscope

timepieces, from the 1960s and 1970s

• Celebrate Edox 130th Anniversary with the re-

launch of the Delfin, Hydro Sub and Geoscope

timepiece

• To re-emphasize Edox’s long heritage in the Swiss

watchmaking industry

• Raise awareness of Edox

• Making use of World Record Holder in Ice Free

Diving and Edox Brand Ambassador, Christian Redl to

communicate ‘Legend of the Deep’

• Associating Edox Watches as a watch for

champions “Timing for Champions”

1961. Edox watches

conquer the world of fine

timepieces with the birth of

the famous Edox “Delfin”.

1971. Edox Geoscope

was the first genuine

World Timer wrist

watch. 1965. Invention of the ‘Hydro Sub’.

Synonymous to the water

submarine, the Hydro Sub

timepiece is created for divers.

2014. Edox celebration of 130th Anniversary

GEOSCOPE

LIMITED

EDITION

HYDRO SUB LIMITED

EDITION

DELFIN

Edox Brand Ambassador, Christian Redl (Iceman)

Achieved the following world records in freediving: • Cenote (underwater cave) in the Mexican

peninsula of Yucatan to a depth of 71 metres

• Ice diving in Lake Weissensee in Carinthia up to a

depth of 61 metres • Highest free dive in Gokyo Lakes, situated at 5,160

metres above sea level in the Himalayas in Nepal

The Iceman Cometh

How is it achieved?

-Special invitation to selected journalists

to a freediving media junket in Bali

-Introduce the sport of freediving to the

media

-Journalists would experience and

learn freediving techniques from World

record holder, Christian Redl

-Press conference on the ‘Legend of

the deep’ timepieces held during the

media trip

Bali Media Trip

- 4th August to 8th August 2014

- 31 key media representatives from

Singapore, Malaysia, Indonesia and

Brunei

- 16 Publications from Singapore

- 10 Publications from Malaysia

- 2 Publications from Brunei

- 1 Publication from Indonesia

List of Media who attended Bali Media Trip (4th Aug-6th Aug) Malaysia

Media

Description

Berita Harian Malaysia’s No.1 Malay newspaper

The Star Malaysia’s No. 1 English newspaper

New Straits

Times

Malaysia’s No. 2 English newspaper

Esquire Malaysia’s leading men’s lifestyle magazine

See Hua Malaysia’s leading Chinese newspaper

Men’s Uno

Malaysia

Malaysia’s No. 1 Chinese men's magazine

August Man

Malaysia

Malaysia’s leading men’s lifestyle magazine

J-Men

Malaysia

Malaysia’s leading men’s magazine

Men’s Health

Malaysia

Malaysia’s leading men’s magazine

Top Gear Malaysia’s leading motoring magazine

List of Media who attended Bali Media Trip (5th Aug-8th Aug)

Brunei Media Description

Brunei Press Brunei’s leading English newspaper

Brunei Times Brunei’s leading English newspaper

List of Media who attended Bali Media Trip

(4th Aug-6th Aug)

Indonesia

Media

Description

Esquire Indonesia’s leading men’s lifestyle magazine

List of Media who attended Bali Media Trip (6th Aug-8th Aug)

Singapore

Media

Description

The Business

Times

Singapore’s business daily newspaper

Lianhe ZaoBao Singapore’s leading Chinese newspaper

Esquire Singapore’s leading men’s lifestyle magazine

TORQUE Singapore’s No. 1 motoring magazine

ASIAN DIVER Singapore, Malaysia and Brunei’s No .1 diving

magazine

Asian

Geographic

Regional magazine that covers cultural, social and

geographical issues

FHM Singapore Singapore’s leading men’s lifestyle magazine

Golf Digest Singapore’s No. 1 golf magazine

List of Media who attended Bali Media Trip (6th Aug-8th Aug)

Singapore

Media

Description

World of

Watches

Singapore 's Premier Watch Periodical

Esquire Singapore’s leading men’s lifestyle magazine

August Man

Singapore

Singapore’s leading men’s lifestyle magazine

Men’s Health

Singapore

Singapore’s No. 1 fitness magazine

Calibre Singapore’s luxury sports magazine

Lonely Planet Singapore’s leading travel magazine

Timewerke Singapore’s leading watch website

Pool Session for Media to learn basic Freediving techniques (5th August 2014 & 6th August 2014)

Breathing Exercises for journalists to learn basic Freediving techniques (5th August 2014 & 6th August 2014)

Freediving session during Bali Media Trip (7th August 2014, Bali)

Branding of Edox during Bali Mediq Trip

Branding of Edox during Bali Media Trip

(4th- 8th August 2014, Bali)

Media and Interviews during Bali Media Trip (4th- 8th August 2014, Bali)

Press Conference in conjunction with Bali Media Junket (6th August 2014 & 8th August 2014, Bali)

Photoshoot for Christian Red and Edox Watches (5th-8th August 2014, Bali)

Creating a new hashtag for Engagement on Social Media #EdoxFreeDiver

Facebook Instagram

Singapore Media Coverage of Edox and Bali Freediving Media Trip

The Business Times- 22 Aug 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip The Business Times- 22 Aug 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Lonely Planet Magazine Asia- Sept/ Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Lonely Planet Magazine Asia- Sept/ Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Lonely Planet Magazine Asia- Sept/ Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip Lianhe Zaobao- 10 Sept 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

WOW -Sept 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

WOW -Sept 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Golf Digest-Sept 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip AsianDiver- Issue 5 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip AsianDiver- Issue 1 2015

Singapore Media Coverage of Edox and Bali Freediving Media Trip FHM-Sept 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Men’s Health- Sep 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip Men’s Health- Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip Torque- Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip Torque- Nov 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Timewerke Issue XI

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Timewerke Issue XI

Singapore Media Coverage of Edox and Bali Freediving Media Trip

AugustMan- Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

AugustMan- Oct 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip Esquire- Sept 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Esquire- Nov 2014

Singapore Media Coverage of Edox and Bali Freediving Media Trip

Calibre – Jan-Feb 2015

Singapore Media PR Value

Media Rate (SGD) Size Ad Value

(SGD)

PR Value (x2)

(SGD)

The Business

Times

14.50 p.c.cm

3,200.00 FC surcharge

10% surcharge for

Executive Lifestyle

section

8col x 27cm

(Executive Lifestyle)

3col x 10cm

(Watch Supplement)

6,965.20

3,230.00

13,930.40

6,460.00

Lonely Planet

Asia 6,500.00 per FPFC 6 x FPFC 39,000.00 78,000.00

Lianhe

Zaobao

(LHZB)

28.00 p.c.cm

7,500.00 FC surcharge

30% front page

surcharge

1col x 18cm

(LHZB front page)

8col x 54cm

(LHZB Now front page)

10,405.20

25,474.80

20,810.40

50,949.60

World Of

Watches

Singapore 9,000.00 per FPFC

2 x FPFC

1/10 FPFC

18.000.00

900.00

36,000.00

1,800.00

Golf Digest

Singapore 4,500.00 per FPFC ½ FPFC 2,250.00 4,500.00

Asian Diver 6,500 per FPFC

¼ FPFC

2 X FPFC

1,625.00

13,000.00

3,250.00

26,000.00

Singapore Media PR Value

Media Rate (SGD) Size Ad Value

(SGD)

PR Value (x2)

(SGD)

FHM Singapore 4,500.00 per FPFC 1/8 FPFC 562.50 1,125.00

Men’s Health

Singapore 4,500.00 per FPFC

1/4 FPFC

1/8 FPFC

1,125.00

562.50

2.250.00

1,125.00

Torque 5,500.00 per FPFC

1 X FPFC

1/10 FPFC

1/8 FPFC

4,500.00

450.00

562.50

7,000.00

900.00

1,125.00

Timewerke 7,500.00 per FPFC 7 X FPFC

52,500.00 105,000.00

August Man

Singapore 7,500.00 per FPFC 3 X FPFC 22,500.00 45,000.00

Esquire

Singapore 7,000.00 per FPFC 3 X FPFC 21,000.00 42,000.00

Calibre 7,000.00 per FPFC 5 X FPFC 35,000.00 70,000.00

TOTAL FOR SINGAPORE MEDIA 259,612.70 519,225.40

Brunei Media Coverage of Edox and Bali Freediving Media Trip

The Brunei Times- 12 Aug 2014

Brunei Media PR Value

Media Full Page Rate (SGD)

Ad Value (SGD) PR Value (x2)

Brunei Times SGD 3,040.00 SGD 1,520.00 SGD 3,040.00

Total (SGD) *

(As of now, more to

be added) SGD 1,521.00 SGD 3,042.00

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Berita Harian- 23 Aug 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Augustman (Movement) - August 2014

Print Media Coverage in Malaysia Movement- August 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Augustman - October 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Augustman - November 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Men's Uno – September 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Men's Uno – October 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear (Chinese) - September 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear (English) - September 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear (Chinese) – November 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear (Chinese) – December 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear (English) – December 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear (Chinese) – October 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Top Gear – October 2014

Print Media Coverage in Malaysia Men’s Health - September 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Men's Health – October 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Men's Health – December 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Female- October 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Jmen / Jmoment – September 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Jmen - November 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

Sin Chew – 11th October 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

The Star – 17th September 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

ParGolf - November 2014

Malaysia Media Coverage of Edox and Bali Freediving Media Trip

New Straits Times 11 October 2014

Malaysia Media PR Value

Media Rate (RM) Size Ad Value (RM)

PR Value (X2)

(RM)

Berita Harian

Malaysia

53.00 p.c.cm

14,000 full colour

surcharge

50% surcharge for

centrespread

2 x 8col x 33cm

(full colour

centrespread) 62,976.00 125,952.00

August Man

Malaysia 6,800.00 per FPFC

2 X FPFC

½ FPFC

13,600.00

3,400.00

27,200.00

6,800.00

Men's Uno 6,000.00 per FPFC

1/6 FPFC

1 X FPFC

1,000.00

6,000.00

2,000.00

12,000.00

Top Gear

Malaysia

(Chinese) 6,000.00 per FPFC

1 FPFC

1/3 FPFC

1/3 FPFC

1/3 FPFC

1/3 FPFC

3 FPFC

1/3 FPFC

6,000.00

2,000.00

2,000.00

2,000.00

2,000.00

18,000.00

2,000.00

12,000.00

4,000.00

4,000.00

4,000.00

4,000.00

36,000.00

4,000.00

Top Gear

Malaysia

(English) 6,000.00 per FPFC

2 X FPFC

1/3 FPFC

12,000.00

2,000.00

24,000.00

4,000.00

Men’s Health

Malaysia 6,000.00 per FPFC

¼ FPFC

3 X FPFC

1,500.00

18,000.00

3,000.00

36,000.00

Malaysia Media PR Value

Media Rate (RM) Size Ad Value (RM) PR Value (X2) (RM)

Female

Malaysia 5.500.00 per FPFC 1/3 FPFC 1,833.33 3,666.66

Jmen 6,000.00 per FPFC

1/2 FPFC

2 X FPFC

3 X FPFC

3,000.00

12,000.00

18,000.00

6,000.00

24,000.00

36,000.00

Sin Chew

153.00 p.c.cm (full

colour) 3col x 15cm 6,885.00 13,770.00

The Star

228 p.c.cm (full

colour) 2 x 8col x 30cm 109,440.00 218,880.00

Par Golf 6,000.00 per FPFC ½ FPFC 2,000.00 4,000.00

New Straits

Times

53.00 p.c.cm

14,000 full colour

surcharge 8col x 33cm 27,992.00 55,984.00

TOTAL FOR MALAYSIA MEDIA 331,626.33 663,252.66

SGD132,650.53 SGD265,301.06

FOR SINGAPORE, BRUNEI & MALAYSIA

TOTAL AD VALUE: SGD 393,784.23

TOTAL PR VALUE: SGD 787,568.46

Digital Media Coverage of Edox and Bali Media Trip (Singapore Publications)

Instagram

Digital Media Coverage of Edox and Bali Media Trip (Malaysia and Indonesia Publications)

Instagram

Digital Media Coverage of Edox and Bali Media Trip

Facebook

The End

TIMING FOR CHAMPIONS