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Green Business

UCSCNovember 30th 2007

What is “Green” Business?

• A business that minimizes the environmental impact of its activities?

• A business that offer environmentally friendly products/services?

• A business that supports “green” causes?

Reasons for going “Green”

• Government Regulations• Consumer preferences/pressure• Strategic advantage• Risk management• Ethical considerations

How do businesses go “green”

• Social and Environmental Auditing– Triple Bottom Line– Global Reporting Inititative (www.globalreporting.org)– ISO 14000– SA 8000 – CERES (www.ceres.org)

Today most major companies audit and report on at least parts of the E & S performance

Ranking “green” businesses

• Dow Jones Sustainability Index• FTSE4Good

Green business in practice

• Reducing environmental impact– Minimizing waste– Minimize resource input– Minimize use of hazardous materials

Green business in practice

• Adding value– Product differentiation– Improve the environment– Adding value to people– Adding value to society

Green business in practice

• Green as innovation– Innovation in process– Innovation in products/services– Innovation in value chain organization– Innovation in input materials– Innovation in recycling and reuse

Green business development

• Nakskov, Lolland, Denmark

Reinventing the economy

Recycling, heat, water treatment

Attracting Green Business

Attracting green business

Lolland CTF

Green Energy = Green Business

Green energy

Green energy

New businesses

• Green cement• Bio-ethanol • Bio-diesel• Zero-energy modular housing• Water treatment