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Strengths Weaknesses
Opportunities Threats
SWOT
Inte
rnal
Firm
Cap
abili
tie
s
Exte
rnal
Co
mp
etit
ive
Envi
rom
en
t
The Strategist’s Toolkit:
Performance Metrics
Capabilities Objectives/Values
Strategy
Focal Firm
Competitor 1
Competitor 2
Competitor 3
Competitor4
Competitor Analysis
Environmental Analysis
Demographics Trends Socio-cultural Influences TechnologicalDevelopements
Macroeconomic Impacts Political-Legal Pressures Global trade Issues
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