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$1.572 billionVisitor expenditure 5th highest in NZ
SOURCE: MBIE, Regional Tourism Estimates (year ending February 2019)
Domestic visitors
$1.204bInternational visitors
$368m
NPSNet Promoter Score
10Up from -7 in June 2015
SOURCE: AA Traveller Monitor: (YE March 2019)
90
100
110
120
130
140
150
160
170
180
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
$m
Visitor Spend SEASONALITY
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
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NOV 2018:Establish industry advocacy
group
DEC-FEB 19:Develop training
programme
MAR-APR 19:Filming & content
production
MAY-JUN 19:Officially
launch Ambassador Programme
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