View
218
Download
0
Category
Tags:
Preview:
Citation preview
Poster DesignCooper Hewitt Museum
How To Design a Great Poster
Using Cooper Hewitt’s Website
https://collection.cooperhewitt.org/exhibitions/68744915/
REMEMBER TO USE EPD’S
Elements of Art
• Line• Color• Shape• Form• Texture• Space• Value
Principles of Design
• Balance• Emphasis• Contrast• Movement• Pattern• Unity• Rhythm
Focus the Eye
• Designers use LINE, COLOR, CONTRAST, and placement to EMPHASIZE dominant objects.
Type as an Image
• Every letter is a visual image, yet readers rarely stop to notice the physical presence of text. Indeed, well-designed type can become invisible, playing a supporting role to content. In posters, however, typography often becomes an assertive visual element that we see as well as read.
Communicate with Scale
• Shifts in scale are signals of depth. Larger objects appear closer to the viewer and smaller ones appear farther away. Designers often exaggerate scale differences in order to amplify the illusion of depth. Designers also use shifts in scale abstractly, to create visual tension among elements, and symbolically, to suggest narrative relationships.
So, how do I design a great poster???
Why is this so memorable?
How does this make you feel?
What makes this so successful?
Simplicity is key
Do you recognize this?
Recommended