View
0
Download
0
Category
Preview:
Citation preview
The 4th edition of Myanmar FoodBev and The 2nd edition of Myanmar Retail Sourcing Expo succeeded as an excellent business platform connecting international manufacturers and suppliers to the local importers, distributors, retailers, manufacturers, hoteliers, restaurants, supermarket, shopping malls and industry professionals.The exhibition was organized by ICVeX Company Limited, a subsidiary of Index Creative Village PCL in Thailand - the World’s 7th ranked for creative event marketing and management. The exhibition was officially supported by The Republic of the Union of Myanmar Federation of Chambers of Commerce & Industry (UMFCCI), Myanmar Restaurant Association (MRA), Myanmar Retailers Association (MMRA) and Department of International Trade Promotion, Ministry of Commerce, Thailand
EVENT'S HIGHLIGHTS1. Super flash lunch box competition by Myanmar Restaurant Association (MRA)2. Cooking Show by Myanmar Restaurant Association (MRA)3. Cocktail Show by Myanmar Bartenders Association4. Myanmar Retailers Industry Seminars
LUCKY DRAW PRIZESThree returned economy tickets “ Yangon - Bangkok ” sponsored by Bangkok Airways, the official airlineof Myanmar FoodBev & Myanmar Retail Sourcing Expo 2017,for the visitors who pre-registered to visit the show.
Special thanks to the sponsorO rgan ized by O ffi cially su ppo rted by
Reasons to attend the
EXPO
Place orders/ Source product Meet suppliers Gather market information Evaluate the show for future participation
SHOW OVERVIEWDate : 17-19 August 2017Venue : Tatmadaw Exhibition Hall
POST SHOW REPORT 2017POST SHOW REPORT 2017
The three-day exhibition welcomed 4,100 visitors divided as 95% local visitors (Myanmar) and 5% international visitors from 11 countries such as Australia, China, France, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, Vietnamand others.
Exhibition ProfileMyanmar FoodBev:• Raw Materials, Additives & Ingredients Finished Food & Beverage • Finished Bakery & Confectionery Equipment & Supplies in food & beverage Industry
Myanmar Retail Sourcing Expo:• Retail shop fitting & Solution & Technology• Retail product sourcing
Food professional
Manufacturers of food & beverage, Food ingredient, Food supplement
Supermarket/ Hypermarket
Importers/ Traders / Distributors
Others
Chef
Consultant
Corporate Management
F&B Management
Food R&D / Laboratory
Purchasing
Sales / Marketing
Others
Raw Materials
Additives & Ingredients
Finished Food
Beverage
Bakery & Confectionery
Service
Equipment & Supplies in Food & Beverage Industry
Others
1
2
3
4
5
12
3
4
5
6
7
8
1
2
3
4
5
6
7
8
34%
20%20%
21%
5%
7%5%
5%
13%
16%9%
24%
16%
17%
14%
17%8%
10%9%
20%
5%
BREAKDOWN OF VISITORS BY DEMOGRAPHY
BY MAIN ACTIVITY
BY PRODUCT OF INTEREST
BY JOB FUNCTION
1
23
4
5
1
2
3
4
5
6
7
8
1
2
3
4
5
6
7
8
1. Architecture, Interiors, Light & Sound, Window Showcase2. Furniture, Flooring, Wall and Ceiling 3. Shop fitting, Store design
Fittings & Decoration / Store design Retail Sourcing Products
1. Beauty & Cosmetic
2. Garment & Footwear
3. Houseware & Appliances
4 Others
Retail Solution & Technologies
1. Barcode, RFID, Labeling, Automation2. Cold Chain Solution3. Internet Retailing4. Logistic Solution for Retailers5. POS & POP, Visual Marketing, Interactive Technologies 6. Safety Equipment and Material Handling7. Security, IT, Software8. Storage and Shelves
Architect, Interior, Design
Convinience store / Department store / Shopping mall
Distributors, Importers
Food & Beverage Catering, Retailers Restaurant
Hypermarket, Supermarket
Retailers, WholesalersShop Fitter Others
1
2
3
4
5
6
7
8
Architect/ Interior/ Designer
Consultant
Buyer/ PurchasingIT / Security
Corporate Management
Operations / Retail / Brand management
Sales/ Marketing
others
1
2
3
4
5
6
7
8
14%11%
11%22%12%
17%
8%
5%
12%9%12%
27%
4%6%
5%
25%
46% 28%
26%
20%
16%7%13%
12%
13%
10% 11%
33%
29%
29%
9%
BREAKDOWN OF VISITORS BY DEMOGRAPHY BY MAIN ACTIVITY
BY JOB FUNCTION
BY PRODUCT OF INTEREST
1
2
3
4
5
6
78
12
3
4
5
6
7
8
1
2
3
1
2
3
4
1
23
4
5
6 7
8
1. Barcode, RFID, Labeling, Automation2. Cold Chain Solution3. Internet Retailing4. Logistic Solution for Retailers5. POS & POP, Visual Marketing, Interactive Technologies 6. Safety Equipment and Material Handling7. Security, IT, Software8. Storage and Shelves
1 Generate sales leads 2 Retain customers, Penetrate current account 3 Promote corporate image, Build awareness 4 Launch, Introduce new products 5 Conduct market research, Survey6 Engage high quality customers7 Educate customers about products & services 8 Sell, sign contracts or generate request for proposals9 Networking10 Recruit channel partner, Sales agents, Distributors11 Support suppliers, Distributors, Dealers 1 2 3 4 5 6 7 8 9 10 11
EXHIBITORS' EVALUATION TO THE SHOW
EXHIBITORS' SATISFACTION
Rated the exhibition as avalue marketing tool
to reach to targeted customers
Rated the quality of visitors are good
and excellent
Satisfied withorganizer’s support
Satisfied withlogistic support
Satisfied withvenue
Meet exhibitor’s objective
88%91% 82%
97% 93% 68%
12% 12%
6%
16%
13%
4%5%
6%5%
12%
9%
EXHIBITOR'S SURVEY REPORT
Recommended