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draft IV of my portfolio. again, think of each two pages as opposing each other in a book as you open it flat on the table.
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a case study portfolio 2010Ariana Koblitz
a design case bookAriana Koblitz
Ariana Koblitzakoblitz@stanford.educell: 310 384 7864PO Box 11654 Stanford CA 94309
Thank you for considering me for this internship. Here is a collection of case studies from a range of projects I
completed at Stanford University in product design.
January 2011
i am...
observant
insightful
creative
innovative
dedicated
refined
manufacturing
identity branding
touchTOO
against all constraints
household chores
visual cues
case study 6
case study 5
case study 4
case study 3
case study 2
case study 1
i am...
Product Design has allowed me to channel my artistic impulses into a methodical, systematic and eminently applied way. I firmly believe that a designer must be responsive to the society around her, combining creative design and ethnographic research. Experience is a great treatsure chest of ideas, but innovation demands a continuous search for the treasure troves no one has thought to look for.
observantIn order to design I had to first learn to understand what makes a person, a situation, and an action unique. An understanding of a problem is built on observation. Through the close study of how color and light affect our perspective, I can develop a set of skills to look at a more complex problem and achieve out new insights, a new solution.
visual cuescase study 1
insightfulHousehold Chores -the good way
to DEFINE a project means to discover what need is being met. Eg: a family needs a way to keep tabs on and motivate their children to complete chores, because this lays a foundation for discipline and follow-through later.
ChorDoer
“It is SO hard sometimes to connect what my children do in the ‘cloud’ with our lives here on the solid earth. This seems like a good way to bridge the two.”
“A great way to show kids how work pays off.”
The Challenge: Design a cultural map for the iPhone using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community.
household chorescase study 2
creative
against all constraintscase study 3
Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing how materials interact allows us to fathom how materials not used together before could interact. The possibilities are, truly, limitless. An affinity to new markets and new technologies is inherent in design thinking.
To Ideate and Prototype requires us to think out of the proverbial box, There are infinite solutions; the next step is to design the right tests to answer specific questions, and to be unafraid to try the unconventional.
The Challenge: build a tower of red plastic cups & trays. This tower must be built upon a bucket in the pond. You may not touch the tower or your apparatus once it has left the edge of the pond.
innovative4) a stamp3) a mobile2) bathroom tiles1) an album insert
• an exchangeable square of air-drying mold fits snugly
• on a band that fits around the palm of a child’s hand
• after the texture is made, leave to dry and...
• you have a memory ready to story away
Business Plan
Value Proposition
Market Segments
Channel
Pricing Model
Growth Strategy
Competitive Strategy
Partners
CostsCapabilities
The Challenge: make an impact in the lives of young, new parents to young toddlers. Keep in mind the business aspect of your design, and develop a business plan.
The Product: touchTOO presents parents with a way to engage with their children while creating memories. It encourages children to engage with their surroundings.
Innovation requires the synthesis of insights and creative breainstorming. eg: Parents need away to engage with their children in documenting family memories, to transform a spectator activity into one which involves their kids.
touchTOOcase study 4
finesse
identity brandingcase study 5
My work with campus groups (volunteer organizations as well as events) has been in helping develop a brand identity
Refining a product is the result of fully understanding your product. The examples here celebrate the values inherent in the organizations, people and the goals they strive to accomplish.
dedicatedYour drink will be chilled in < 10 min
chilled for > 5 hrschilled with water of any quailty
chilled without diluting
manufacturingcase study 6
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DIMENSIONS ARE IN INCHESTOLERANCES:FRACTIONALANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL
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PROPRIETARY AND CONFIDENTIALTHE INFORMATION CONTAINED IN THISDRAWING IS THE SOLE PROPERTY OF<INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLEWITHOUT THE WRITTEN PERMISSION OF<INSERT COMPANY NAME HERE> IS PROHIBITED.
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the lathe the foundry the vertical mill the sewing kit
pressfitting
casting turning
modeling sanding polishing
Implementation: all the variables come together. The knowledge gained by bringing together all the individual parts guides every project hereafter.
The Challenge: design and manufacture a product that has a function. It must be out of either metal or plastic, and be made using at least two manufacturing procedures.
Ariana Koblitzakoblitz@stanford.edu
(310) 384 7864PO Box 11654, Stanford CA 94309
Thank you. Please feel free to contact me:
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