Portfolio 2012

Amy Nicole Callaway

PORTFOLIO

photography

graphic design

writing

resume 46

print 38

Table of Contents

logo design 33

web design 30

CallawayQualities

Education

Experience

Ability to resolve challenges by analyzing situations, creating plans of action, and reaching solutions Positive Attitude • Enthusiastic • Innovative • Organized • Excellent communicator • Proactive • Efficient Reacts well under pressure • Extensive knowledge of Adobe Photoshop, Indesign, & Illustrator CS5

Designed high-end advertisements to client specificationsRetouched, color corrected and converted photographs to be used in advertisementsAssisted with social media efforts including Facebook, Twitter, and PinterestDesigned for Charleston, Charleston Weddings, WNC, Grand Strand, and House Calls MagazinesExperience managing advertisement contracts in Magazine ManagerCreated skybox advertisements and animated gifs for website and uploaded to serverProof read advertisement copy and content for accuracy

B.A., English Communications; Visual Arts Minor Armstrong Atlantic State University

Charleston, South CarolinaDecember 2011 - April 2012

Savannah, Georgia December 2011

Nicole www.issuu.com/amy.nicole/docs/portfolio • 912.655.0269 • amy.callaway@me.com

Server/Cocktail ServerRocks on The River/Roof at The Bohemian Hotel

Savannah, GeorgiaAugust 2009 - June 2011

July 2012 - PresentMaintained high standards for food safety and restaurant cleanlinessUtilized knowledge of the food & wine menu to make recommendationsGave intuitive fine dining service and listened intently to guest needsContributed to a team and welcomed feedbackAttended a variety of food, service, hospitality and safety training classesEngaged guests in a professional and friendly mannerCleaned and organized dining room during slow hours

Public Information and Community Engagement InternSavannah-Chatham County Public School System

Savannah, Georgia January 2011 - June 2011

Developed community, consumer, and employee relationsProduced news articles, press releases, brochures and newslettersPosted pertinent information to district intranet Employed document design principlesAnalyzed and assimilated into the corporate cultureUpdated and maintained department websiteDesigned and created district style guidePhotographed promotional material and events

Advertising Design Intern Gulfstream Communications

New Media Associate Mullen and Company Public Affairs and Advertising

Managed brand presence on various social media for a variety of clientsConducted extensive research, contributed to and edited proposalsPerformed in-depth quantitative and qualitative analysis of marketing campaigns Clients included authors, social media sites, bands, non-profits, etc.Devised and implemented processes as necessary to aid in timely and flawless execution of workPlanned editorial calendars and wrote copy targeted to audience segmentDesigned logos, cut-sheets, style guide, advertisements, graphics, and presentationsMonitored and analyzed conversations across the web with Position² softwareOrganized tasks and remained up to date with Basecamp by Signal 37

Washington, D.C. May 2011 - January 2012

Arts Management Intern Armstrong Atlantic State University

Savannah, GeorgiaAugust 2011 - December 2011

Designed corporate identity package Established company’s mission, vision, values, and bylaws Researched and analyzed company’s strengths, weaknesses, opportunities, and threatsWrote press releases and promotional materialProduced marketing plan, development plan, operations plan and complete business planPerformed front of the house duties for theatrical and musical events.

Charleston, South CarolinaFebruary 2012 - June 2012

Public Relations & Marketing ManagerAdvantage Healthcare of Charleston

Generated 10+ new patients per monthScheduled and performed three health screenings per weekProvided content for and launched SEO, PPC, and general web listing informationInitiated teacher appreciation, corporate wellness, and massage a hero programs Developed and implemented a points based patient referral programEvaluated current organizational method for contacts and revised system using CRMCommunicated intelligently with potential patients when discussing screening results

Photography

SIndependent Photography Study

Graphic Design

Anticipation

Web Design

PORTFOLIO ARCHIVE BLOG SUBSCRIBECONTACTHOME FREEBIES

Home History About Features TestimonialsPricing Contact

Calipso is a web-based application that manages key aspects of clinical education designed specifically and exclusively for speech-language pathology training programs. It was created by a Communication Sciences and Disorders University Clinical Director and has demonstrated proven success. Calipso offers the unique feature of interactive and customized data dashboards that enable knowledge management between the clinical administrator, supervisor, and student. Calipso is affordably priced for any sized institution.

"CALIPSO is an excellent site for clinical management of student performance. It was user friendly and very easy to navigate. I also liked being able to review my responses so easily or reviewing the students' impressions of their clinical experience."

Sherri Tillman, MCD, CCC-SLP Charlie Norwood Veterans Affair Medical Center, Augusta, Georgia

Logo Design

upscale resale

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Dr. Christopher Gray, CCEPDr. A. LaBruce, MD

$29 Exam &

Consultation Complimentary

30 minuteDry Hydro Therapy

Treatment

122 S Goose Creek Blvd. Suite B | 843-553-2211 | www.ahcwellnesscenter.com | Most insurances excepted, including Tricare

at Advantage Healthcare of Charleston, an integrated physical medicine office providing holistic,

chiropractic, and rehabilitation care.

Writing

25 Runabout Lane Savannah, Georgia 31410(912) 355-HYPEhypecreativesav.com

HYPE CREATIVE

CH ###

Contact:Amy CallawayBoard ChairmanHype Creative912-655-0269amy@hypecreativesav.com

For Media Information

For Immediate RELEASEVices & Virtues Student Art Competition

Savannah, Georgia, October 26, 2011 -- Hype Creative Agency is proud to announce the first annual Vices & Virtues student art competition in cooperation with The Bohemian Hotel and The Mansion on Forsyth Park. The competition is to gain exposure for student creatives and is open to all students in the Savannah area. The winner’s artwork will be featured on the cover of the December issue of HYPEsavannah magazine along with a four page spread.

Hype Creative is accepting submissions on the theme of either vice or virtue in any format. Artists are encouraged to be as creative as they would like. To enter please submit a photo or scan of artistic work to the Bohemian Hotel or the Mansion on Forsyth Park during regular business hours or email to amy@hypecreativesav.com by November 21st at 5pm.

The competition will run from October 26th through November 21st, all art work must be submitted by 5pm on November 21st. Entries will be judged based on creativity, adherence to the theme, orginality, and overall structure.The winner will be announced during the HYPEsavannah Magazine December issue release party on December 2nd at 6:30pm at the Desoto Row Gallery. The gallery is located at 2427 De Soto Avenue, Savannah, GA 31401. A reception to follow from 7-9pm. All submitted art work will be on display at the gallery from December 2nd through the 18th. Admission is free.

Hype Creative is a Savannah based non-profit agency focusing on supplying local creatives with the tools necessary to market and advertise area small businesses at discounted rates through our monthly magazine, HYPEsavannah. The magazine is a free publication available at The Bohemian Hotel, The Mansion on Forsyth, Forsyth Cafe, The Sentient Bean, Desoto Row Gallery, Red Clover Boutique, and 24e on the second Wednesday of every other month.

New Media Proposal: XXXXXX

The Mullen and Company New Media Team is proposing the inclusion of the following social media plan within the current XXXXXXX media strategy.

Goals:

Goal 1 – Promote XXXX to the publicGoal 2 – Use social media to direct the public to – this goal will fluctuate based on the product.Goal 3 – Publicize the growing popularity of XXXXX to mainstream media via social media networks we establish.

- always list three main goals.

Why Social Media?

Traditional media networks have seen a major shift in the last few years. The major networks are now using social media as a means to connect with their audience. It is estimated that there is a possibility that up to 10 major metropolitan cities will be without a daily newspaper by the end of the year. Newspapers that do still exist are losing subscribers at record levels. Social media will allow us to still have a voice and a message that the public has access to.

In addition, the political world and mass media have flocked to social media to develop messaging. Many credit President Barack Obama’s extremely successful 2008 election to social media networks. The numbers truly speak for themselves:

Current numbers for 2011:

YouTube: There are more than 48.2 million users on YouTubeFacebook: There are over 500 million Facebook usersLinkedIn: over 62 million usersGoodReads: 4 million users

- the year and numbers will need to be updated. These networks are constantly growing. Also make sure to add networks that may have become critical to this plan.

Social Media will allow us to do the following:

1. Reach - social media technologies provide scale and enable anyone to reach a global audience.2. Accessibility - the means of production for industrial media are typically

Mullen & Companymcowned privately or by government; social media tools are generally available to anyone at little or no cost.3. Usability — media production typically requires specialized skills and training. Most social media does not, or in some cases reinvents skills, so anyone can operate the means of production.4. Recency — the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which is capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media is currently adopting social media tools, this feature may well not be distinctive anymore in some time.5. Permanence - industrial media once created cannot be altered (once a magazine article is printed and distributed changes cannot be made to that article) whereas social media can be altered almost instantaneously by comments or editing.

The proposed social media networks would serve to connect people back to XXXXX - is this a website, a listing on Amazon, a Twitter or Facebook account? Social media networks have been proven to be a cost efficient way to increase website traffic.

When it comes to website traffic social media is:

Natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.

Defensible. Once successfully mastered, social communities can be a great source of web traffic along with any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

Complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Who is our audience?

Our audience will be those that are already using the various types of Social Media including Facebook, Twitter and those that are watching YouTube in the millions for a variety of reasons. Our initial target zone will be

What types of Social Media are the most useful to promote XXXXXX?

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The New Media team is proposing the use of Facebook, Twitter, YouTube, LinkedIn, and GoodReads.

FacebookA connection that makes you feel like you are part of the team/effort: The first sentence should describe how this strategy will utilize Facebook. These ‘likes’ are Facebook users that then receive updates in a variety of ways. These users can also be targeted and used to garner additional “likes.” In addition, we will target Facebook fans (or ‘likes’) in order to get followers and buzz on our Twitter, Youtube, LinkedIn, and GoodReads accounts. A primary goal will be to create feedback on each post. The New Media team would take the lead in updating the Facebook account.

Current Facebook Activity and Analytics:All current Facebook account – research and analytics here.

- How many Pages?- How Many Likes?- Posting, Comments, etc

Twitter “micro-blogging”A quick Connection: As the newest social media phenomenon, Twitter allows you to be connected with information almost 24/7. The team will use Twitter to update followers about what people are saying about XXXXXXX. After a trial period of tweeting for three weeks, the New Media team will assess the updating schedule for content for the account. Please see the examples below for possible twitter activity. The New Media team would oversee the updating of the Twitter account.

Current Twitter Activity and Analytics:- How many Followers- How many Following- How many Tweets- What types of connections (groups, individuals, etc)

Content for Facebook and Twitter:For both Facebook and Twitter the New Media team will develop content from XXXX – examples here of how we will develop content. Google Alerts and user feedback and presence.

A social media editorial calendar will be developed each week and sent to the approval manager who would sign-off on the material. The New Media team would be responsible for releasing this content at the appropriate times throughout the week.

Mullen & CompanymcYouTube and Vimeo.A Personal Connection: YouTube is valuable because it allows you to connect to an audience on a more personal level. YouTube harnesses the power of video in conveying emotion, tone, and energy while leveraging the flexibility, each party can send and view messages at their convenience. What type of video content can be produced? How can it be implemented. How will this video be used topromote assitional networks?

The New Media team will work to coordinate the additional video content.

Current YouTube Activity and Analytics: – How many current videos that are related exist? - How many Views?

LinkedInA professional connection: We can use LinkedIn to connect to professionals who may not follow other social media networks. It also serves as a great way to get connected to others in the literary community. Those that are opposed to networks such as Facebook or Twitter in most cases still use a social network such as LinkedIn or Bzzagent. We want to make sure that we are connecting with this audience as well. Using established LinkedIn accounts the New Media team will promote XXXXXX. Everyone associated with XXXXX will also be encouraged to participate. Weekly to monthly updates would be necessary.

Each of these social media networks would connect with the next. This is a way for viewers to get connected regardless of which network appeals to them. GoodReadsA literary connection: GoodReads is a social networking site for book lovers. The site is intended to serve as an easy way to review books and get recommendations from friends and other book lovers. As of January 2011, the site has approximately 4 million users.

The site has standard social networking features, with users who can edit their publicly viewable profiles, add and meet friends, and interact with each other through messages and comments. The site differs in that it revolves around user’s ‘Bookshelves’, a list of books they have read, are currently reading, or plan to read. Users can browse ‘book shelves’, and see full reviews.

The Goodreads Author Program is free and helps authors reach readers and promote their books. We will be able to publicize upcoming events,

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share excerpts of writing, post video GoodReads as a place to start a conversation with passionate readers.

WikipediaGreater Search Optimization: Think of this as creating a greater amount of search engine optimization (SEO). We can also link this page for XXXXXX back to the other social media networks. What will a Wikipedia page for XXXX include? What shouls be careful about posting? How will it be maintained?

Existing Website:Describe any existing web content here..

Analytics and reports:

It is critical to understand who is “liking”, Re-tweeting, and Following XXXXX to allow us to further expand on the existing social media. Keep in mind that each of these responses is seen by every connection each users has, greatly expanding our visibility. In addition, there are a variety of resources that will allow us to see how much activity is taking place through each social media network. A bi-Monthly report will be created based on the team’s overall analysis to ensure that all social media goals are being met. Searching and Monitoring Content: The New Media team will use TweetDeck (http://www.tweetdeck.com/beta/) to search for all content being posted. We will also utilize GoogleReader (RSS Feeds) to compile and analyze social media content.

Using Social Media to Reach Goal 3:

Publicize the growing popularity of XXXXX to mainstream media via the social media networks we establish.

While all of these networks will allow us to develop further interest in XXXXX, we will also use this buzz to increase overall media coverage of both the book and author. We will utilize social media releases to push out this information to the mainstream media. These releases will be created through Pressitt (http://pressitt.com/) Pressitt allows us to create our own social media news release - also known as a social media press release (SMPR), and publish it to an online community of journalists, the blogosphere and the general public.

The team will also work to make connections to critical news outlets that are currently on the social media networks we will be working with.

Mullen & CompanymcMaking it all come together - Examples FacebookPostEvents: Messages to Fans or Likes: Comments: Photo Albums: Twitter:Tweets:.Re-Tweets: RT@TwitterFollower –XXXXXDirect Messages:

HashTag: #XXXXXXX

LinkedIn:Profile: Describe the profile here. What pictures and highlights will be included?

YouTube and Vimeo:Videos: Vimeo: Link up this already developed video statement to the existing and developing social media networks.Linking: Link videos to each additional social media network. Encourage comments and re-linking.

Mullen & Companymc

Quick Response Codes:Entertainment Promotion

A Quick Response (QR) Codes is a two dimensional barcode designed to have its contents decoded at high speed. These codes are similar to the familiar bar code and are quickly growing in popularity along with the rise in smart phone usage.

QR codes strike the viewers interest and appeal to their curiosity with their mysterious nature. The codes are normally black and white in color and maintain a square shape and pattern. They can now can even be overlaid with a logo or text.

QR codes encode many types of information and may be added to promotional material such as: posters, stickers, albums, business cards, envelopes, web sites, t-shirts, etc. They are a simple yet effective way to reach a desired audience and perfect for entertainment promotion.

How to use:Once a user spots a code they may scan it with their smart phone application (there are a variety of applications available, capable of reading a QR code) which decodes the information and directs them to a website, contact information, SMS message, video, download, photo, event information, ‘like’ on Facebook, an online store, etc.

How to generate a QR code:Many of the sites that offer the computer generated QR codes are free for use however the more complex QR codes are paid. Codes that have the ability to track the amount of click-throughs a code receives so that you may gauge its exposure and effectiveness is one example of a complex paid code.

Green Day Promotional Poster

I created the above QR code at http://qrcode.kaywa.com/. When scanned using a smart phone application such as Bar code Scanner for Android the user will be directed to my contact information.

Jackie Paulus, WGN Radio marketing and digital innovation director, said “QR codes are great, especially for print marketing materials, because it allows you to give supplemental information without inundating an ad with clutter.”

Trend Report:Google Trends shows the Trend report for QR codes over the past year in the United States which is steadily on the rise.

Campaigns already using QR codes:✦ Calvin Klein - NYC Billboard✦ Washington, D.C. - Bus Shelters✦ Iron Man II - Movie Posters✦ Remax - Real Estate Listings ✦ Fox - TV shows

The Down Side:QR codes are not widely known of as of yet. All audiences may not be reached as users are required to have smart phone with a camera and an internet connection in order to access the information behind the code.

QR codes are not yet in the usability range of tablet computers and book readers but the

numbers show potential. With virtually no overhead costs QR codes have a promising future in the advertising world.

Iron Man Movie Poster

Organizational Profile Audit

Organizational Overview

Market Analysis and Marketing Plan

Operational Plan

Financial Plan

1. Organizational Profile Audit1.1 Type of arts organization

Hype Creative is a local arts magazine featuring small businesses.

1.2 Historical Background

Hype Creative is currently in the first year of development and depends on student volunteers. Ou company has limited funding but we are working diligently to secure assets.

1.3 Current Background

Over the next 12 months Hype Creative plans to develop a local art magazine that will be titled, “HYPE savannah”. The publication will include discounted advertising space to area businesses and feature local artist. A company website is currently in development.

1.4 Mission Statement

Hype creative ensures cultural awareness and artistic growth along the creative coast by promoting area small businesses through our bi-monthly publication “HYPE savannah”. The mission statement will be available on the company website and bimonthly publication for the public as well as distributed to all company staff and volunteers upon hire.

1.5 Vision Statement

To expose our community to the wonderful Art based projects, programs, and events in the area. The vision statement will be available on the company website and bi-monthly publication for the public as well as distributed to all company staff and volunteers upon hire.

1.6 Values Statement

As a company, and as individuals, we value motivation, compassion and selflessness. We are committed to our community and maintain a passion for arts.We hold ourselves accountable to our community and our clients by developing positive relationships, contributing to a synergetic environment and applying the highest standards to our work. Te values statement will be available on the company website and bimonthly publication for the public as well as distributed to all company staff and volunteers upon hire.

1.7 Major goals & objectives

• Hype Creative will begin to expose the community to art and small business by expanding into new markets and connecting with the locals.

• To reach our goals we plan to begin to secure an office location, hire staff, develop a company website, create advertisements, hold fundraisers, and publish magazine.

• If we are unable to reach our target market in the area due to demographic changes our publication readership may decrease resulting in the lost of income to the company

• The down turned economy may affect donors ability to give and therefore we may not be able to reach our goal without funding.

• If the local culture does not accept our message we may see negative attitudes surrounding the company.

1.8 Strategies

As a start up company, Hype Creative will depend heavily on the growth strategy to expand our company’s exposure through out the community. We will begin gearing up our marketing plans of researching target markets and positioning ourselves into the public eye as we hire new staff. Our focus in the first year will be to secure a location to build the company identity and begin publication of “HYPE savannah” magazine.

1.9 Case for support

We have strengths as the community is heavily engaged in serving the community, our target demographic is easily found throughout the area, grants are in abundance, and we can easily communicate with the technologically savvy consumers. Our strategies are to make a connection with the people in the area not as a company but as people helping people. Our company is worthy of support because our only purpose is to serve the community.

2. Organization Overview2.1 Strategies

Hype Creative is depending on the growth strategy to develop programs such as the start up publication “HYPE savannah” and the company website and to expand into new markets through publication and word-of-mouth.

2.2 Current Operations Base

The Hype Creative operations base currently consists of the appointed board chairperson, a 2010 Scion TC, a MacBook Pro, an EPSON inkjet, and magic.

2.3 Capabilities to continue

To successfully accomplish goals a staff/volunteers of at least 5 is required a long with funding for the publication, Hype Creative.

2.4 Potential operations acquisitions & outcomes

f the company is able to acquire a printing press and other equipment necessary to print a bi-monthly publication as well as 15 volunteers skilled in printing and article writing the publication’s efficiency will increase ten fold.

2.5 By-Laws

Article I: The name of this organization is Hype Creative, Incorporated.

Article II: Hype Creative enhances cultural opportunities within the community by providing local, grassroots visual arts organizations free marketing and support services.

Article III: The initial officers of the organization shall be as follows:president, vice president, secretary, treasurer.

The President shall preside over all meetings.

He/she shall by virtue of his office be Chairman of the Board of Directors.

He/she shall appoint all committees, temporary or permanent.

He/she shall see all books, reports and certificates required by law are properly kept or filed.

He/she shall be one of the officers who may sign the checks or drafts of the organization.

The Vice President shall in the event of the absence or inability of the President to exercise his office become acting president of the organization with all the rights, privileges and powers as if he had been the duly elected president.

The Secretary shall keep the minutes and records of the organization in appropriate books.

It shall be their duty to file any certificate required by any statute, federal or state.

He/she shall give and serve all notices to members of this organization.

He/she shall be the official custodian of the records and seal of this organization.

He/she may be one of the officers required to sign the checks and drafts of the organization.

He/she shall submit to the Board of Directors any communications.

He/she shall attend to all correspondence of the organization and shall exercise all duties incident to the office of Secretary.

The Treasurer shall have the care and custody of all monies belonging to the organization and shall be solely responsible for such monies or securities of the organization. He shall deposit in a regular business bank or trust company.

Officers will hold a four year term, vacancies may be filled by special election and elected by the members by rule of majority. Ballots will be provided. The chairman will appoint three members as inspectors of election, no inspector of election shall be a candidate for office or shall be personally interested in the question voted upon.

Article IV: Meetings are held on the 2nd Wednesday of every month. Special meetings may be held by the Boards discretion. The annual meeting will be on the 1st Tuesday in January each and every year except if such day be a legal holiday, then and in that event, the Board of Directors shall fix the day but it shall not be more than two weeks from the date fixed by these By-Laws. The presence of not less than 50 percent of the members shall constitute a quorum and shall be necessary to conduct the business of this organization

Article V: The Board of Directors shall have the control and management of the affairs and business of this organization. Such Board of Directors shall only act in the name of the organization when it shall be regularly convened by its chairman after due notice to all the directors of such meeting.

Each director shall have one vote.

The Board of Directors will have between 16-20 members.

Board members are elected by general members by order of the majority and hold

office for 3 years. Ballots will be provided. The chairman will appoint three members as inspectors of election, no inspector of election shall be a candidate for office or shall be personally interested in the question voted upon.

Officers shall by virtue of their office be members of the Board of Directors.

Article VI: All committees of this organization shall be appointed by the Board of Directors and their term of office shall be for a period of one year or less if sooner terminated by the action of the Board of Directors.

The permanent committees shall be: finance, marketing, development, and executive.

Article VII: We follow Robert’s rules of order.

Article VIII: These By-Laws may be altered, amended, repealed or added to by an affirmative vote when all members are present to which seventy-five percent of the members agree.

2.6 Organizational Chart

3. Market Analysis and Marketing Plan3.1 Position

3.2 Target Markets

• Our target market is 18-45 educated and employed middle to upper class. • They seek intellectual challenges, travel, staying informed, relaxation, and trying new things.• We will put together a focus group to narrow our target market further in the coming months.• They promote the same values we have at the company: motivation, compassion, and selflessness.

3.3 Positioning

Hype creative will position itself within the community as an advocate for the arts and ensure cultural awareness along the creative coast through the promotion of area small businesses through our bi-monthly publication “HYPE savannah”.

3.4 Product

Hype Creative will publish “HYPE savannah” magazine. The magazine is high gloss, 20 pages, contemporary in look and appeal. Quality art content is the constant goal. The magazine will be entertaining and newsworthy and thought-provoking. It will appeal to a broad local readership interested in the arts.

3.5 Price

The magazine will be available free of charge. Inserts will be included in each issue for readers to mail donations. Local business advertisements may be purchased for “HYPE savannah” magazine. This strategy will produce results

3.6 Distribution

“HYPE savannah” will be distributed locally to The Bohemian Hotel, The Mansion on Forsyth, Forsyth Cafe, The Sentient Bean, Desoto Row Gallery, Red Clover Boutique, 24e and available electronically at hypecreativesav.com.

3.7 Sales force

Currently the magazine sales force stands at zero. Volunteers are needed immediately to make sales, produce content, and print publication.

3.8 Service

By year two we plan to provide home order service for a fee of $3.95 plus shipping. Subscriptions may be made online.

3.9 Promotion

In addition to advertising, direct mail, and media executions, public relations exposure will benefit magazine circulation significantly. Our participation in the local chamber of commerce will help us to gain exposure. Promotion strategy for sales through organizations to their memberships includes a split of the first year’s revenue with the selling organization. Once we have helped our first few clients, we will explore relationships with local newspapers. In every method of communication, we will constantly reinforce our differential advantage.

3.10 Detailed Action Plans

Strategies Details Time Schedule

Materials needed

Est. Cost(6

months)

Reporting

Online Social New Media Team

Volunteers, skilled new media staff, training

$1000 Personally report to the Marketing Committee in February 2102 and prepare an oral report for monthly board meeting

Print March 2012- June 2012

Printer, scanner, Staples card, desktop computers, adobe creative suite

$2000 Email

Donor gala, golf

May 2012- June 2012

$5000 The

Strategies Details Time Schedule

Materials needed

Est. Cost(6

months)

Reporting

“HYPE The magazine is high gloss, 20 pages,

February 2012- June 2012

Printer, scanner, Staples card, desktop computers, adobe creative suite

S7000 Will report to the executive director weekly and prepare an oral report for monthly board meeting.

4. Operations Plan4.1 Establish Overall Objectives

• Hype Creative will begin to expose the community to art and small business by expanding into new markets and connecting with the locals. • To reach our goals we plan to begin to secure an office location, hire staff, develop a company website, create advertisements, hold fundraisers, and publish magazine. • If we are unable to reach our target market in the area due to demographic changes our publication readership may decrease resulting in the lost of income to the company• The down turned economy may affect donors ability to give and therefore we may not be able to reach our goal without funding.• If the local culture does not accept our message we may see negative attitudes surrounding the company.

4.2 Major Programs

Program Goals Contribution to Vision

Response to Environment

Secure location

Home base to control our operations

Establish an identity within the community

The local real estate is a buyers market, we should be able to get a deal on office space.

Program Goals Contribution to Vision

Response to Environment

Staff Posting Acquire staff Staff is needed to The Savannah community is dedicated to community service therefore volunteers should be easy to find. The high employment rate will also benefit our efforts.

Develop Website

Organized area of information for the consumer

Provide knowledge about the company that is easily accessible by everyone

The technologically savvy locals will appreciate the easy access to company information.

Advertising Gain positive exposure Expose community to local arts and small business

The awareness our advertising will accomplish will bring credibility to the company and create a familiarity in the community.

Fundraising Receive funding for our operations

Gain funds to sponsor our exposure

Advancements in economic trends will increase our likely hood to receive income.

Magazine Publication

Gain funding through the sales of print advertisements

Expose community to local art and businesses

The readership our publication will receive due to the area demographic is our target audience.

4.3 Assign Objectives

Program Responsible Party

Action Plan Time Schedule Reporting

Secure location

The Board We will meet with a realtor in January 2012 and begin touring open offices in the downtown area.

Immediately- February 2012

The board will meet bi-weekly until a location is secured.

Hire Staff The Board Employment postings will be written and placed on Craigslist, The Savannah Morning News online, Connect Savannah, and

Immediately- TBD

Personally report to the Marketing Committee in February 2102 and prepare an oral report for monthly board meeting

Develop Website

Chief Executive

The chief executive officer will work closely with website development volunteers to produce a clean and easily navigable website.

February 2012- May 2012

Prepare an oral report for monthly board meeting.

Advertising Marketing Committee

May 2012- July 2012

The fundraising committee will update the board monthly with an oral presentation of developments.

Fundraising Committee

We will hold a donor gala, golf tournament, and partnered events this year. We will also participate in local fairs and events

February 2012- August 2012

Will report to the executive director weekly and prepare an oral report for monthly board meeting.

Chief Executive

The publication will begin as an electronic publication and move into print by the end of the year.

June 2011 - November 2011

Will report to the executive director weekly and prepare an oral report for monthly board meeting.

4.4 Operations Action Plan

Tasks Responsible Party

February April May July August November

Secure location

The Board XHire Staff The Board XDevelop Website

Chief Executive X

Advertising Marketing Committee X

Fundraising Fundraising Committee X

Chief Executive X

5. Financial Plan5.1 Current Fundraising Activities

Hype Creative currently has several fundraising programs planned for the next year which include a donor appreciation gala, magazine advertisement sales, a golf tournament

• The does not have dedicated members or resources to date. Issues may arise if fundraising activities do not begin immediately. • Our company is a valuable resource to the community as our main focus is to support the local economy, engage our neighbors, and share art.• Hype Creative’s current total liquid assets amount to $0 in American dollars. • Hype Creative has not had any successful fundraising to date. We have made plans to begin new initiatives.

5. 2 Board and Staff Services

5.3 Financial Condition

5.4 Fiscal Analysis

5.5 Establish overall & Specific Objectives

We will plan a few events over the course of the next year with the goal of brining in donations: a donors gala, a golf tournament, and a student art competition. Each event is geared towards engage the community and encourage donations.

5.6 “Case for Support”

• We state to gain over $5000 from our fundraising events. If we succeed in our fundraising goals we will be able to reach our vision of exposing and encouraging art in the local community and small businesses.• We have strengths as the community is heavily engaged in serving the community, our target demographic is easily found throughout the area, grants are in abundance, and we can easily communicate with the technologically savvy consumers.• Our strategies are to make a connection with the people in the area not as a company but as people helping people. • We will need a dedicated staff, along with a community centered work space. We will rely on a low budget of $7000 within the first three months to stay within our means.• All classes will benefit from our organizations the poor will be able to entertain themselves cheaply and the rich will be able to give back to their community. The unemployed will earn jobs or skills from the volunteer services. • Our company is worthy of financial support because our only purpose is to serve the community.

5.7 Design Program Campaign Strategies

• The donors gala will need the most funding at around $3000. If we should partner with a for profit business for the golf tournament we will only need $1000 to make it happen. The student art competition will only require staffing as we will partner with a local art gallery to show the submissions.

5.8 Resources

• We will purchase client tracking software for record keeping. We have requested a quote from the manufacturer. • We will need a full board of sixteen members along with numerous volunteers to succeed in our efforts.• The estimated cost of our funding efforts will be at least $2000 in the first year but may grow to a larger number.

5.9 Individual Giving Programs

• We will ask for yearly gifts at four different times throughout the year as to not overload the staff. We will be careful not to call on the same donor more than once a year by keeping a detailed log in Google documents that will be edited simultaneously by staff. We will call potential donors that we have listed or cold call based on leads. A letter will be sent to the potential donor’s home or office a week following the phone call to follow up. The letter will include a pre-addressed and stamped envelope for to ease the donation process. • We will hold several fundraisers over the course of the year to be coordinated by the board. The fundraisers will include an annual student art competition, gala awarding prominent artists and local businesses in the community who have contributed to our company as well as a annual golf tournament in which we will parter with a local for profit company to raise awareness of Hype Creative. These annual activities will engage the local community and drive magazine sales through word-of-mouth as free publications will be made available at each event. • Unfortunately due to the nature of our company the elderly are not within our target audience and while they are welcome to attend our events and donate we will not make special accommodations for bequests, we simply do not have the staff to make such efforts at this time.• We have not currently made any plans for new construction at this time but we hope to do so as the company expands.• We do not have any information to support our outreach to startup initiatives however it is something we plan to do in the future.• Our company possess the connection to venture capitalists at this time.

5.10 Corporate Giving Programs

We plan to request donations from small and corporate businesses in the area in the future. We will begin to reach out to these companies in March 2012.

5.11 Foundation Giving Programs

5.12 Grants

The NEA offers many grants every year. Hype Creative currently meet the requirements for the grant The Arts in Media, CFDA No. 45.024, which aligns well with our publication goals. We will begin to gather more information about the grant at our January board meeting.

5.13 Development Action Plan

The operational development plan is currently being reviewed by the board, implementation of the board is to be carried out by the Executive Director until a suitable candidate is found and appointed to the position.

Currently on the calendar is the bi-monthly magazine, “HYPE savannah”, annual donor’s gala to be held in March, and the gold tournament to be held in April.

PORTFOLIO

Portfolio 2012

Documents

Portfolio 2012

Portfolio (2012)

2012 Portfolio