PORSCHE HYBRID SERIES

PORSCHEINTELLIGENTPERFORMANCE

Presented

Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533

-What is Hybrid

-Porsche Cayenne S Hybrid

-Hybrid Vehicle Business Overview

-Marketing Strategies

What is Hybrid?

Recharging: Engine->Power Electronics->Cable->Flywheel Battery

Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors

What is Hybrid?

-Advantages

-Less CO2 Engine, Electric Motor

-Higher Efficiency Less Gasoline, Higher Speed

Porsche Cayenne S Hybrid

Porsche Hybrid Series

-Features and Specs

Engine 3.0 liter V6 380 hp @ 5500 rpm 0~60 mph(96km/h): 6.1s Top Track Speed: 150 mph(240km/h) Length 4.846 mm Width 1.939 mm Height 1.705 mm Unladen weight 2.240 kg

CO2 emissions in g/km 193 g MSRP US$67700

-Prizes-Image

-Performance-Customers

Hybrid Vehicle Business Overview

Business Overview

-Target Market

Business Overview

-Target Market

United States of America

Europe

Taiwan

Business Overview

Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility

Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers

Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution

Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota

Helpful Harmful

Business Overview

-Strong Brand Image

-High quality products

-Very high financial margin

-Operational Flexibility

Helpful Harmful

Business Overview

Helpful Harmful

Business Overview

-Focus on luxury segment leads to restrictedgrowth in the luxury segment

-Relatively small innovation capacity –>dependence on external innovation suppliers

Helpful Harmful

Business Overview

Helpful Harmful

Business Overview

-Technological synergies with VW

-Reduce future consumption and environmental pollution

Helpful Harmful

Business Overview

Helpful Harmful

Business Overview

-Strong competitive rivalry in automobile industry

-High ecological standards

-Dependence on oil

-Other companies already developed hybrid technology, such as Toyota

Helpful Harmful

Marketing Strategies

-Auto Exhibition

-Media exposure

-Test Drive

-Brand Value

-Auto Exhibition Geneva Motor Show

-Media exposure Advertisement (Magazines and Television)

-Slogan of Cayenne S Hybrid The future of the sports car.

Future

Hybrid Technology

Sports

SUV Sports Car

-Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )

-Test Drive

-Brand Value Porsche design

Presented

Elsie Kurt Luc Yen

Powered

PORSCHE HYBRID SERIES

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