Pollenizer Liubinskas Kazaa Lessons 090813

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Mick Liubinskas

Futuregeek

Futuregeek

AlbumsCD

MP3Napster

Kazaa goes up

Kazaa goes down

The NEW Kazaa

“Please take a

trillion dollar bet!”“Please take a

trillion dollar bet!”

Customers?

$$

Content, services, software, ads….

300 Million DownloadsMillions of UsersUnder Achieved!

Are you mypurpose?

Are you mypurpose?

Simplicity.

FeaturesFun

“And you are?”“And you are?”

Core Utility:Minimum To Create

Value

SupportFeatures:Makes The Core Better

The Rest: MostlyCrap

Choices, choices,

choices…

Choices, choices,

choices…

You must sacrificeYou must sacrifice

Turn this!Turn this!

70 Web Businesses7 countries

ResearchResearch Building PrototypesBuilding Prototypes

Technology Operational TeamTechnology Operational Team

Business DevelopmentBusiness Development

Establish Dedicated Tech Team

Establish Dedicated Tech Team

Marketing ManagementMarketing Management

Angel/Venture Capital RaisingAngel/Venture Capital Raising

Seed Capital RaisingSeed Capital Raising

StrategyStrategy

IncubationIncubation

Customer DevelopmentCustomer Development

IdeaIdea StartingStarting Early GrowthEarly Growth Fast GrowthFast Growth

TechnologyTechnology

FocusFocus

ResearchResearch Building PrototypesBuilding Prototypes

Technology Operational TeamTechnology Operational Team

Establish Dedicated Tech Team

Establish Dedicated Tech Team

Technology & Product

Marketing

BusinessBusiness

Agile Practice / Lean Development: Scrum & XP: coaching and implementation Agile Practice / Lean Development: Scrum & XP: coaching and implementation

Pollenizer MethodologyFocus – Design - Build

Go Read!

• Eric Ries - Lean Startup / Minimal Viable Product• http://www.startuplessonslearned.com/

• Sean Ellis - Metric Driven Marketing• http://startup-marketing.com/

• Steve Blank - Customer Development• 4 Steps to the Epiphany – book. • http://www.steveblank.com/

• Jerimiah Owyang• http://www.webstrategist.com/

• Andrew Chen• http://andrewchenblog.com/

Photo References:http://www.flickr.com/photos/dcassaa/http://www.flickr.com/photos/bjmccray/http://www.flickr.com/photos/25318921@N07/2461652609/http://www.flickr.com/photos/melyviz/160269050/http://www.flickr.com/photos/ihtatho/627226315/http://www.flickr.com/photos/statusfrustration/134388320/http://www.flickr.com/photos/buck82/7855198/http://www.flickr.com/photos/pazit/2400635021/http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/http://www.flickr.com/photos/54122508@N00/317904727/

Mick LiubinskasMick Liubinskas

Mick LiubinskasPollenizer.com

mick@pollenizer.com@liubinskas

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