Police archive

There are so many different social media channels and so many different people using those

channels. Not all people have exactly the same needs. There are different users who need to get

different results from their efforts.

Police Archive

Although there are so many social media channels from which to choose, not any one channel

generally fulfills all of an individual's needs. On the reverse side, it is also difficult for marketers to

understand all of their customers needs and wants from a single channel. From the perspective of

the search engines, they can only tell what people are interested in. The search engines don't have

any sense of what has gone before the search for information. Analytics are critical to your success

as a business owner and if you are not able to get your hands on the metrics, you and your business

will have a difficult time of growing your business. There are several different types of social media

users, which will be discussed here.

Fill it in and forget it: These are the users who filled in a profile on the sites that they have chosen

and that was the end of it. The users in this category are most likely not particularly comfortable

with social media and may not truly understand the power that it holds for them. Additionally, those

individuals don't want to communicate online with others about what they are doing.

Newbies: Newbies are just as passive as the Fill it in and forget its, however, they are also not

comfortable with the concept of having a strong presence. However, the way that they differ from

people in the first category is that they recognize the importance and impact that social media may

have on their business. They also recognize that social media will help them to develop relationships

online and strengthen their already-existing online relationships from the past.

Watching from the outside: These are social media users who don't actually get involved with

other people too much. They will post articles once in a while but their presence is not felt a lot.

Their main reason for being connected to social media is to find out what other people are doing

(without a great deal of sharing about what they are doing). They are often paranoid about sharing

too much information about themselves and their business.

The "in" group: These users are active on whichever channels they have chosen. Often, they are

only active on one particular social media channel (Facebook, for example). A great deal of their

communications involve graphics (photos) and they are very comfortable with letting their online

connections know what is going on (personally and professionally). They are often thought of as

influencers within their limited social media community.

Mix with the crowd: These social media users are extremely comfortable with a high level of

activity on multiple social media channels. They are consistent with their activities and interactions

and they love to follow other people's brands and offerings. They want to be "the first to know."

They totally understand the power of social media and they also respect and appreciate the

importance of the individual's privacy. Many of the relationships that they enjoy were formed online

and they are very comfortable with online interactions.

Shining stars: These social media users are the most involved of all of the different types. They

express themselves frequently and easily through social media. They do have a strong sense and

respect for privacy; however, they are also comfortable with online interactions. They are the users

who engage with the most social media channels and they often want to be the ones to lead

discussions. They are very comfortable speaking about brands and are very likely to share

information from various businesses with people they know. They are the people who are the most

likely to turn a post viral.