Points for Pointed Cabbage! - Rijk Zwaan · Points for Pointed Cabbage! The new class of pointed...

Rijk Zwaan Distribution B.V. | P.O. Box 40, 2678 ZG De Lier, The Netherlands | www.rijkzwaan.com

Points for Pointed Cabbage!

January 2017

The advantages - tested for youOur consumer research has shown that our freshly harvested pointed cabbage tastes better than produce from storage: customer satisfaction is over 75%!

Another advantage: our pointed cabbage is particularly mild, juicy and at the same time crisp and easy to digest. Above all, it not only tastes good, but also receives top points for appearance!

Which pointed cabbage has that sweet cabbage taste?

Which pointed cabbage tastes better?

Which pointed cabbage looks more appeling?

Fres

hly h

arve

sted

From

stor

age

25 %

14 %

50 %

11 %

54 % 31 %

11 % 4 %

365 days freshly harvested & 100% flavour365 days freshly harvested & 100% flavour

29 %

14 % 2 %

54 %

raw cookes

Balkan countriesKamil Tóth T +36 30 634 58 84 k.toth@rijkzwaan.hu

BeneluxMaarten van der Leeden T +31 6 12 98 48 07 m.van.der.leeden@rijkzwaan.nl

Germany, AustriaAndreas Müller T +49 17 11 95 57 24 a.mueller@rijkzwaan.de

Eastern EuropeJörg Werner T +49 17 12 12 25 17 j.werner@rijkzwaan.de

Poland, Scandinavia, Czech Republic, SlovakiaDoreen Sieber T +49 17 06 39 16 91 d.sieber@rijkzwaan.de

SwitzerlandMichael GerhardT +49 151 11 76 70 91m.gerhard@rijkzwaan.de

Spain, Portugal, MoroccoAlberto CuadradoT +34 6 70 99 18 19a.cuadrado@rijkzwaan.es

Ukraine, RussiaRoberto Thomas - Hernández T +49 17 57 02 12 97 r.hernandez@rijkzwaan.de

Crop Coordinator CabbageChristian Spangenberg T +49 16 08 84 91 43 c.spangenberg@rijkzwaan.de

Marketing Specialist Open Field cropsMichael SempfT +49 171 865 93 52m.sempf@rijkzwaan.de

Contact

Taste the sun all year roundYour customers demand fresh goods all year round, and our pointed cabbage enables you to meet those needs. Our carefully selected growers in well-chosen regions mean that it is possible to produce our pointed cabbage 365 days per year. And this sun-ripened freshness gives the cabbage its unique flavour, freshly harvested straight from the field every single day.

Discover the quality of our pointed cabbage for yourself Our pointed cabbage is in a class of its own and sets new standards for this vegetable. It gives customers a new benchmark for flavour and appearance. And satisfied customers mean more sales!

Points for Pointed Cabbage!

The new class of pointed cabbageTop points for our pointed cabbage – which is simply in a class of its own. Our pointed cabbage has so much more to offer than the well-known characteristics of standard cabbage:

• Freshly harvested 365 days per year. Supplied fresh from the field with no storage in between

• Particularly thin and crispy leaves • A lush green leaf colour• Much tastier than cabbage that has spent

time in storage • Delicious in salads too

This pointed cabbage begs the question: ‘Is it cabbage, or has it already reached salad status?’ We call it the new ‘Top-points cabbage’ class, which includes the following varieties:Sonsma RZ, Tourima RZ and Teama RZ.

Stored goods Fresh pointed cabbage

Easy availability from storage Fresh from the field – in your shop within 48 hours of ordering

Available head sizes are the stored goods volumes

Freshly harvested also means flexibility in terms of size. Our partners harvest what your customers demand – cabbage head sizes from 500 to 1,500 g

Stored goods have a thicker, leathery leaf. This structure alone gives it its image as a substantial, hearty food

Top points for this fine pointed cabbage – palpably light, delicious and fresh – ideal for modern cuisine, but also with that special taste for traditional cooking

Stored goods can be stored for up to 3 months; after this they have to be re-cleaned and lose their colour

Advantages in appearance and taste: thinner and juicier green leaves mean more sales and satisfied customers, benefiting your turnover and customer loyalty. Top points for pointed cabbage!

Quicker retrieval, robust to handle Our pointed cabbage is in a class of its own, and can be offered and eaten both as a cabbage and as a salad. Sunshine and that field-fresh taste can’t be stored!

Sale of goods as in store We support your sales through accompanying POS support, recipes and tip for use in the Internet as well as a conspicuous packaging

Your benefits at a glance 365 days freshly harvested & 100% flavour