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PODCASTMASTERY:SPECIALREPORT
PODCASTMASTERY:SPECIALREPORT
Copyright©Allrightsreservedworldwide.YOURRIGHTS:Thisbookisrestrictedtoyourpersonaluseonly.Itdoesnotcomewith anyotherrights.
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PODCASTMASTERY:SPECIALREPORT
TableofContents
Introduction............................................................................................5
Podcasting101........................................................................................7
TypesofPodcasts....................................................................................9
Solo......................................................................................................9
Duos.....................................................................................................9
Interviews..........................................................................................10
Groups................................................................................................11
GettingStartedWithYourFirstPodcast...............................................13
Computer...........................................................................................14
Microphone........................................................................................14
NEATWidget...................................................................................16
BlueYeti..........................................................................................16
BlueSnowballiCE............................................................................17
iRigMicLav.....................................................................................17
Recording&EditingSoftware............................................................18
Domain&Hosting..............................................................................19
PODCASTMASTERY:SPECIALREPORT
DistributingYourPodcast......................................................................21
PodcastingSuccessStrategies...............................................................23
ShouldYouUseAScript?....................................................................23
HowCanYouFindListeners?.............................................................24
WhatShouldYouTalkAbout?............................................................25
FinalWords...........................................................................................26
Resources..............................................................................................28
AudioRecordingandEditingTools:................................................28
PodcastHosting:.............................................................................28
PodcastDirectories:........................................................................29
PODCASTMASTERY:SPECIALREPORT
Introduction
Incaseyouhaven’theardmuchaboutpodcasting,letmetellyoua
littlebitaboutit,andhowit’scommonlyusedbybusiness
professionals.
Thinkofpodcastingassomewhatlikearadiotalkshow,onlypodcasts
aren’ttypicallybroadcastlive.Theyareusuallypre-recorded,edited,
andthenuploaded.SometimestheyCANbeliveshowsthatare
recordedanduploadedlater,butthat’sfarlesscommon.
Podcastscanbesettodownloadautomaticallybyfansofthatpodcast,
andcanbelistenedtoanytime,fromanylocation,aslongasinternetis
availabletodownloadthepodcastatsomepointbeforelistening.
Podcastsareagreatwaytostayintouchwithyouraudience,whilealso
expandingitquickly.Millionsofuserslistentopodcastseveryday,and
youcanreachalargenumberofthoseusersquicklyandeasily.
Infact,PatFlynnoftheSmartPassiveIncomeblog,saysthathis
podcasthasbecomehistopmethodforreachingnewcustomersand
PODCASTMASTERY:SPECIALREPORT
generatingfreshtraffictohiswebsite,rankingpodcasting’sglobal
outreachaboveGoogle,socialmedia,andinboundlinks!
Asaresultofhispodcasts,Pathasreceivedlotsofmediacoverageand
opportunitiesthatprobablywouldnothavebeenopentohimifhe
hadn’tstartedhispodcast.
Wouldn’tyouliketohavethatkindofexposure?
Thenlet’sgetstarted!
PODCASTMASTERY:SPECIALREPORT
Podcasting101
Podcastsareanincrediblewaytoreachbothcurrentandnew
prospects,nomatterwhattypeofbusinessyou’rerunning,orwhat
nichemarketyouarepositionedin.
Podcastingisalsoagreatwaytostandout,andsetyourselfapartfrom
thecompetition.LotsofpeoplehaveblogsandYouTubechannelsand
socialmediaprofiles,butnotnearlyasmanypeoplehaveapodcast!
Therearearound100millionpeoplewholistentopodcastseverysingle
day,butonlyabout200,000activepodcasts.Comparethattothe
millionsofactiveblogsoutthere!
Podcastreadershipisalsostillgrowing.Between2015and2016alone,
listenersgrewbyawhopping23%!
Podcastingisafantasticwaytogainexposureforyourblog,YouTube
channel,socialmediaprofiles,books,courses,brand,app,software,
videogame,oranythingelseyou’reworkingon!
PODCASTMASTERY:SPECIALREPORT
Plus,it’sagreatwaytogainexposureforpeoplewhoaren’tas
comfortableinfrontofacamera.Peopleneverhavetoknowwhatyou
looklike.Andevenifyouhateyourvoice,youcoulduseavoice
changertomodifyit!
Butdon’tthinkyouhavetohaveafantasticvoicetodowellwitha
podcast.Aslongasyouhavesomethinginterestingtosay,listenerswill
keeptuningin.
Whateveryou’retryingtoaccomplishwithyourbusiness—whetherit’s
sellingproducts,gettingreadersforyourblogorbooks,gettingviewsto
yourYouTubevideos,orbuildingyourbrand—youcanachieveitwith
podcasting!
PODCASTMASTERY:SPECIALREPORT
TypesofPodcasts
Therearemanydifferenttypesofpodcastsyoucancreateforyour
audience,andnothingsaysyouneedtostaywithasingleformat.In
fact,lotsofpeopleusemultipleformatsfortheirpodcastbasedon
whatevertheyaretryingtoaccomplishatagiventime.
Let’stakealookatsomeofthosedifferentformats,andhowtheycan
bestbeused.
Solo
Mostpodcastsaresolo,simplybecauseit’susuallyindividualswhostart
them.Solopodcastsgenerallyconsistofoneindividualtalkingabouta
particularsubjectduringeach“episode”.
Duos
Duosarealsopopular,withtwopeopletalkingtogetheraboutthe
topic.Duosareoftenspousesorfriends,butmaybebusinesspartners,
orothercloseacquaintances.
Thereasonmostduosarecloseisthattheirpersonalitiesneedtomesh
wellforthepodcasttobeinteresting.
PODCASTMASTERY:SPECIALREPORT
Duosneedtofeedoffeachother,jokearoundwitheachother,andbe
abletoreadeachothertounderstandwheretheotheroneisgoing
withtheconversationandrespondthoughtfully.
Interviews
Interviewbasedpodcaststypicallyinvolvetwopeople.One,thehost
asksquestions,andtheotherpartyprovidesinformationandshares
theirstrategies,andexperienceswithinthepodcast.
Theinterviewformatisasimpleone:Thehostprovidesasetlistof
questionsaheadoftime,givingtheirguestachancetoreviewthe
materialandpreparefortheepisode.Justlikeinanyotherpodcast
scenario,it’salwaysbesttohaveapre-writtenoutlineofwhatyouplan
tocoverwithinthepodcast,aswellasopeningandclosingremarks.
Interviewbasedpodcastscanworkespeciallywellifyoumanagetoget
well-knownpeopleinyourindustrytoparticipate,becausethose
establishednamescandrawinadditionallisteners,andtheymayeven
promoteyourpodcasttotheirownfansorfollowers.
PODCASTMASTERY:SPECIALREPORT
Groups
Thegroupformatcanbetricky,becausepowerfulpersonalitiesoften
havedifficultytakingabackstagetoeachotherandtendtotalkover
oneanotherandinterrupt.Buttheycanbeverysuccessfuliftheyare
properlymoderated.
Ifyou’veeverwatchedashowlikeRealTimewithBillMaherorThe
View,you’veprettymuchseenhowinteresting,anddynamicthistype
offormatcanbe.
Thegroupformatisn’tascommoninpodcastingbecauseoftheneedto
moderatesomanypersonalitiesandbecauseofpotentialscheduling
conflicts,buttheycanbequitesuccessfulifexecutedcorrectly.
AsImentionedbefore,youdon’thavetosticktoasingleformat.You
mightrunyourpodcastasasingleformatmostofthetime,andswitch
tootherformatshereandthere,oryoumightswitchitupallthetime.
It’stotallyuptoyou,andwhatyouhopetoaccomplish.
Ifyouarejustgettingstartedwithpodcasts,you’lllikelywanttostart
withjustasolopodcastformat.Thatway,youcancutyourteethon
PODCASTMASTERY:SPECIALREPORT
theprocessinvolvedincreatinggreatpodcastcontent,gainexperience
andbecomemorecomfortablespeakingtoyouraudience.
Then,asyoubecomemorefamiliarwiththeprocessandfeelprepared
totryanewformat,considertheinterview-styleformatwhereyoucan
welcomeaguestfromwithinyournichemarkettoappearonyour
podcast.It’sagreatwaytonetworkwithothersinyourindustrywhile
givingyourlistenershelpfulinformationthatwillmotivatethemto
continuetuningineachweek,ormonth.
Plus,withinterviews,youaren’trequiredtocomeupwithasmuch
contentasyouwouldinasolo-format.Yousimplycreatealistof
questionsandletyourguestprovidetheanswers.Inexchangeforthem
appearingonyourpodcast,youcouldpromoteoneoftheirproductsor
website.It’sawin-win!
PODCASTMASTERY:SPECIALREPORT
GettingStartedWithYourFirstPodcast
Alotofpeoplemistakenlybelievethattheyneedspecialequipmentin
ordertocreateapodcast,butthetruthis,youprobablyalreadyhave
mostofwhatyouneedonyourcomputer.
Here’swhatyouneed:
• Acomputer
• Amicrophone
• Somesortofrecordingsoftware
• Audioeditingsoftware(optional)
• Domain
• Hosting
Let’stakeacloserlookateachpieceofequipmentyouneed,soyou
cangetstartedquicklyandeasily.
PODCASTMASTERY:SPECIALREPORT
Computer
Youdon’tneedtheworld’smostpowerfulcomputertocreatea
podcast.Workingwithaudioisn’tnearlyasintensiveasworkingwith
graphicsorvideo,soabasiccomputerisfine.
Technically,youcanevencreateapodcastonyourphoneortablet
usingsoftwaresuchasBossJockStudio.It’soneoftheonlyappsonthe
marketthatwillallowyoutorecordtwomicsatthesametime,andif
youplantodoanyinterviews,you’llneedthisfeature.It’savery
affordableapp,andyoucanuploadandpublishyourcontentasanMP3
filedirectlyfromtheapp.
Microphone
Manypeoplejustusethebuilt-inmicrophonethatcomeswiththeir
computerormobiledevice,andthat’sfinewhenyou’rejustgetting
started.Butthesoundqualitywillprobablynotbewhatyouwantitto
be.
Built-inmicrophonesaregenerallylowqualityandwillpickuptoo
muchambientnoise,andmayincludeannoyingartifactssuchasstatic,
hissing,wind,etc.Thiswillhurttheoverallqualityofyourpodcast
considerably,especiallyforpeoplewearingearbudsorheadphones.
PODCASTMASTERY:SPECIALREPORT
Instead,it’srecommendedthatyoupickupanexternalmicrophone--
ideallyonethathasastand,noisereduction,andawindscreenorpop
filter.
Apopfilterisashieldthatattachestothemicrophoneandblocksany
airfromyourmouthandnosefromreachingthemic,whichwillhelp
reducewindnoisewhenyou’respeaking.Sinceitsitsbetweenyouand
themicrophone,itwon’tblockambientairflowfromotherdirections.
Awindscreenisusuallymadeoffoamandfitsoverthemicitselftohelp
reducewindfromalldirections.Thisisusefulforblockingwindwhen
you’rerecordingoutdoors,butwillalsoreducenoisefromfans,air
conditioning,etc.
Youcanbuypopfiltersandwindscreensseparatelyifyourdevice
doesn’tcomewiththem.Ifyouaren’treadytoinvestinthese
accessories,youcanalsocoveritlooselywithatissueorthinclothto
helpreducewind.Itwon’tbeaseffectiveasapaidproduct,butitwill
helpsome.
PODCASTMASTERY:SPECIALREPORT
Therearemanydifferenttypesofmicrophonesonthemarket.The
leastexpensivemodelsaregenerallynotverygood,butyoudon’thave
tospendhundredsofdollarstogetaqualitymic.
Let’stakealookatafewmodelsyoumightwanttoconsider.
NEATWidget
TheNEATWidgetlineofmicrophonesrunsinthe$100rangeand
currentlycomesinthreedifferentmodels.Theyareallbasicallythe
same.Theonlyrealdifferencesarecosmetic,soitjustdependson
whichmodelyoulike.
Atthispricerange,thereisn’tmuchthatcanbeatit,andyou’llseethat
thereviewsonwebsiteslikeAmazonproveit.Thesemicsrecordvery
high-qualityaudio,doagreatjobofblockingambientnoise,andpick
upvoiceslikeachamp.
BlueYeti
TheBlueYetimicrophoneisprettymuchthestandardinpodcasting.
It’sabout50%pricierthantheNEATWidgetlineifyoupurchaseoneof
themodelsthatcomeswithapopfilterandheadphones,butalotof
peoplesayit’sworththeextracost.
PODCASTMASTERY:SPECIALREPORT
BlueSnowballiCE
TheBlueSnowballiCEisanotherqualitymicrophonethatcomesitat
onlyabout$50.Thisisagoodoptionifyou’relookingtostart
podcastingonabudget,becauseofitsaffordableprice,butbeaware
thatitdoestendtopickupmorebackgroundnoisethantheNEAT
WidgetandBlueYetimodels.
Youmightthinkthiswon’tmattermuch,becauseyou’llberecordingin
aprivatespace,howeveritcanpickupnoisessuchasairconditioners,
squeakychairs,rustlingpapers,etc.Ifthisisn’tabigdealforyou,this
modelmightbeagoodoption.
iRigMicLav
Ifyouwanttorecordonthego,orifyouthinkyoumightmovearound
whileyourecordyourpodcast,youmightwanttoconsidertheiRigMic
Lav.
Thisdevicerecordsqualitysoundwithamobiledevice,andyoucan
evenchainthemsoyoucanrecordwithtwomicsatoncefor
interviews.Theseevencomeinaconvenienttwo-packonsomesites
likeAmazon,soyoucanpurchasetwoatonceandgetadiscountoff
thesingleunitprice.
PODCASTMASTERY:SPECIALREPORT
Sincealotofpodcastersalsorecordvideosordolivevideobroadcasts,
thisparticularmodelcanbeespeciallyuseful.
Recording&EditingSoftware
Forediting,youcanusesomethinglikeTwistedWave.
(https://twistedwave.com/)TwistedWaveisavailableforMac,iPhone
andiPad,oritcanevenbeusedonlineifyoudon’thaveanyApple
deviceswithanymajorwebbrowsersuchasSafari,Firefox,Chrome,
andIE.
IfyoualreadyhaveasubscriptiontoAdobeCreativeCloud,youcanuse
AdobeAuditiontoedityouraudiofiles.Auditionisoneofthebest
audioeditingsoftwarepackagesaround,youcanrecorddirectlyinto
thesoftware,evenifyou’reusingsomethinglikeSkypetoconduct
interviewsviatheinternet.
Ofcourse,AdobeCCcanbeapriceyoptionataboutfiftybucksa
month,ortwentyjustforAudition,soyoumightwantsomethinga
littlecheaper.
PODCASTMASTERY:SPECIALREPORT
IfyouhaveaMacoriOSdevice,youcanuseGarageBand.Youwon’t
havetherangeofoptionsavailabletoyouthatyouwouldwith
Audition,butitwillworkforbeginners.
AnothergreatoptionisAudacity.(http://audacity.sourceforge.net/)
Audacityisfree,andyoucanbothrecordandeditinsideit.It’snotas
powerfulasAudition,butit’sfree,anditisavailableforWindows,Mac
andLinuxoperatingsystems.
Domain&Hosting
Yes,youwillneedtohaveyourownhostingtorunyourpodcast.You
mightbethinkingthatitwouldbehostedoniTunesorotherpodcast
systems,butyourpodcastsareactuallyhostedelsewhere.Thinkof
thoseservicesmoreassearchenginesorcontentaggregatorsthan
hosts.
It’shighlyrecommendedthatyoudoNOThostyourpodcastdirectlyon
yourownwebhosting,becauseifitbecomesslow,youcouldlose
listeners.Itcanalsobeexpensivetohostthosefilesonyourown
server.
PODCASTMASTERY:SPECIALREPORT
Instead,youcanuseaservicelikeLibsyn(http://libsyn.com)or
Buzzsprout(http://buzzsprout.com)tohostyourpodcasts.Youupload
yourpodcaststoyourchosenpodcasthost,NOTdirectlytoiTunesand
otherservices.
Instead,youuploadyourpodcastFEEDtothosedirectories.We’lltalk
moreaboutdistributingyourpodcastfeedinthenextsection.
It’salsoaverygoodideatohaveawebsitetohostyourpodcast,
becauseyouwillwanttohaveaplacetosendyourpodcasttrafficto
convertthemintoemailsubscribers,leads,orsales.
Mostpeoplechoosetohaveablog,whichisperfectforpodcasting
becauseyoucanhaveanopt-informtogenerateleads,youcanposton
yourblogwheneveryoureleaseanewpodcast,andyoucanpost
articlesthereaswell.
PODCASTMASTERY:SPECIALREPORT
DistributingYourPodcast
AsImentionedearlier,youdon’tuploadyourpodcastfilestoiTunes
andotherpodcastdirectories.YoujustuploadyourFEED,whichis
basicallyalistoflinkstoyourpodcasts.
Sincethesedirectoriesarelikesearchengines,youdoneedtomake
sureyouaddmetainformationtoyourpodcaststomakeiteasyfor
peopletofindit.YoucandothisiniTunes,ID3Editor,ormanyother
softwarepackages.
Whenyouuploadyourpodcast,youwillneedtoaddyourtitle,
keywords,yourname(orpenname),yoursubtitle,asummaryor
description,andartworkthatisbetween1400x1400and3000x3000
pixels.Youwillalsoneedoneat300x300.
Thinkofthisimageasyouralbumcover.Youwantittobeeye-catching,
visuallyappealing,andinterestingtoyourtargetaudience.Ideally,it
willeitherhaveyourfaceonit,orimagesthatpertaintothesubject
materialyoudiscuss.
PODCASTMASTERY:SPECIALREPORT
Onceyouuploadyourfilesandhavealinktoyourfeed,it’stimeto
submitittothevariousdirectories.
Herearesomeplacesyouwillwanttosubmityourfeed:
iTunes-JustlaunchiTunesonyourMacorPC,choosePodcastsfrom
themenuatthetop,click“SubmitaPodcast”inthemenuontheright,
pasteinyourfeedURL,andclick“Continue”.
Stitcher-Gotohttp://www.stitcher.com/content-providersandfillout
theform.ClicktoagreetotheStitcherterms,andclick“Continue”.
GooglePlay-Gotohttp://g.co/podcastportalandclick“GetStarted”.
useyourGoogleaccounttologinandclick“AddaPodcast”.Accept
theirterms.Enteryourfeed.Checkyouremailtoverifyownershipof
thefeed.Thenclick“PublishPodcast”.
OtherServices-Thereareothersmallerservicesyoumightwantto
submittolater.Iwouldn’tworrytoomuchabouttheminthe
beginning,buttheycanincreaseexposure,andeverylittlebithelps.
PODCASTMASTERY:SPECIALREPORT
PodcastingSuccessStrategies
You’realmostthere!Youknowprettymucheverythingyouneedto
knowtogetstartedwithpodcasting.Butnowwe’regoingtolookata
fewthingsyoucandototakeyourpodcastingtothenextlevel.
ShouldYouUseAScript?
Whetherornottouseascriptisapersonalchoice.Irecommending
tryingtorecordoneortwoofeachtypewithoutsubmittingthemto
directories,justtoseewhichoneworksbestforyou.
Somepeopleworkbetterwithascript,becausetheytendtostammer
andstutterandhavelongperiodsofsilencethatmustbeeditedout
becausetheyneedtimetothinkofwhatelsetheywanttosay.
Othersworkbetterwithoutascript,becausetheyfindtheirspeech
soundsmonotoneorroboticasiftheyarereadingsomething,because
theyare.Noteveryonehastheabilitytoreadaloudnaturally.
PODCASTMASTERY:SPECIALREPORT
Ifyou’redoinganintervieworgrouppodcast,youmightwanttousea
scriptjusttomakesureyoubothknowwhatthematerialwillbeabout
beforeyoustart,andsotherearenoawkwardperiodswhileoneof
you,orbothofyou,needtothinkaboutwhattosay.
HowCanYouFindListeners?
YouwillprobablyfindagoodnumberoflistenersjustthroughiTunes
andotherdirectories.Aslongasyou’reusingproperkeywordsinyour
titleanddescription,andyouhaveaninterestingconceptandcover
image,youwillprobablyfindlistenersthisway.
Anothergreatwaytofindlistenersistoconductinterviewswith
industryleadersorpersonalities.Thiswillboostyourviewsin
directoriesbyusingtheirname,anditwillalsopotentiallygetyousome
oftheirfansorfollowersbecausetheywillprobablysharealinktoyour
podcastontheirwebsiteorsocialmedia.Italsohelpsyoubuildyour
owncredibilityinthefield.
Socialmediaisalsofantasticforgatheringlisteners.Youcanjoinand
participateingroupsandfollowkeyplayersinyourindustryandlinkto
yourpodcast.
PODCASTMASTERY:SPECIALREPORT
AYouTubechannelcanalsosignificantlyboostyourpodcastlistener
base,andyourpodcastcansignificantlyboostyourYouTube
viewership.It’satrulysymbioticrelationship.
WhatShouldYouTalkAbout?
Ifyouhavetroublethinkingofthingstotalkaboutforeachepisode,
takealookatcurrentpodcastsinyourniche,orcheckoutYouTube
videosorpopularblogstoseewhattheyaretalkingaboutandwhat
peopleareinterestedin.
Thisisaneasywaytoseewhatiscurrentlytrendinginthefield,aswell
asgivingyoutonsofideasfortopics!
PODCASTMASTERY:SPECIALREPORT
FinalWords
Podcastingisagreatwaytomaximizeyourexposure,networkwiththe
leadersinyourniche,andgiveyourcustomerssomethingextrainorder
tofurtherbrandawarenessandconnectwithyourtargetaudience.
There’salotlesscompetitioninpodcastingthanthereisinbloggingor
creatingvideosaswell,yetit’sanincrediblesourceofquality,free
trafficthatyoushouldtakeadvantageof.
Podcastingcanbringintrafficto:
• Blogs
• Websites
• Ecommercestores
• YouTubechannels
• Socialmediaprofiles
• Andlotsmore!
Youdon’tneedalotoftimeormoneytogetstarted.Youcanoften
createapodcastandsubmititinacoupleofhoursorlessonceyou
PODCASTMASTERY:SPECIALREPORT
learntheprocess,andyouprobablyalreadyhavealotofwhatyou
needtobegin.
Therearen’tmanywaysthatarebetteratbringingintrafficwithvery
littlemoneyoreffortinvolved,sogiveitatry!
Iwishyouthebestofluck!
PODCASTMASTERY:SPECIALREPORT
Resources
Herearelinkstotheresourcesfoundinthisguide.
AudioRecordingandEditingTools:
TwistedWave
>>https://twistedwave.com
Audacity
>>http://audacity.sourceforge.net/
PodcastHosting:
Libsyn
>>http://libsyn.com
Buzzsprout
>>http://buzzsprout.com
PODCASTMASTERY:SPECIALREPORT
PodcastDirectories:
Stitcher
>>http://www.stitcher.com/content-providers
GooglePlay
>>http://g.co/podcastportal
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