View
612
Download
0
Category
Tags:
Preview:
DESCRIPTION
Citation preview
1111
PAZ PR & Corporate Events PAZ PR & Corporate Events PAZ PR & Corporate Events PAZ PR & Corporate Events –––– An OverviewAn OverviewAn OverviewAn Overview
PAZ Marketing Management is a PR and Marketing Consultancy founded by a team of young
entrepreneurs, with ten years‘ + of media experience and a proven track record developing
PR and Marketing campaigns; established in mid 2006
The company’s team have built experiences in different fields and had successfully worked
and managed key businesses in the areas of:
� Real Estate / Financial Services / Retail / Leisure / Hotel / Airline/ Automotive / Politics…etc
2222
� Real Estate / Financial Services / Retail / Leisure / Hotel / Airline/ Automotive / Politics…etc
� Advertising and Marketing
� Production
� Partnerships
� Full service specialist in ATL. BTL, PR, Events and Celebrity management
� Delivering seamless Marketing Solutions
� Online Consultancy and Web Development
� Interactive Systems and I.T Solutions
DepartmentsDepartmentsDepartmentsDepartments
� Full-service PR & Events Management requirements, were we focus our activities on projects that maximize impact promoting your image and supporting your long-term marketing objectives
� Fashion Designers & Celebrity Management exposure: ensuring organized, concise events “the perfect medium for a lasting impression”
PAZ Marketing Management is a Dubai-based business managing different areas the marketing business:
concise events “the perfect medium for a lasting impression”
� Interactive Consultancy that will assess and help you promote your company’s vision to the world via internet
� The region’s ONLY provider of an online press release database allowing interactive press releases and social media interactivity in both English and Arabic. (via http://www.dpr-me.com)
3333
PAZ Marketing Management PAZ Marketing Management PAZ Marketing Management PAZ Marketing Management –––– VisionVisionVisionVision
Built from passion and experience, PAZ’s vision is to offer you aninsightful, intuitive and impactful
support to help your organization operate with purpose and
4444
support to help your organization operate with purpose andvigor; reliable consultation based on a best practice approach
Market PresenceMarket PresenceMarket PresenceMarket Presence
Regional OfficeRegional OfficeRegional OfficeRegional OfficeMarket AccessMarket AccessMarket AccessMarket Access
5555
Regional OfficeRegional OfficeRegional OfficeRegional OfficeDUBAIDUBAIDUBAIDUBAI(UAE)(UAE)(UAE)(UAE)
Market AccessMarket AccessMarket AccessMarket AccessLevant - Beirut
UAE - Abu DhabiRegional Reps
Why PAZ?Why PAZ?Why PAZ?Why PAZ?
• Ability to enhance your brand and leverage new opportunities
• Strong marketing professionals in all areas; many with 2-3 deep and strong foundation experience in different fields; with local and regional reach capability
• Respecting deadlines and delivering quality jobs on time, and on reasonable budgets
6666
• Respecting deadlines and delivering quality jobs on time, and on reasonable budgets
• An innovative culture that is carefully cultivated, along with a tradition of introducing new ideas and adding value
• Willingness to handle all aspects of a project ethically, efficiently and professionally
Business Sector ExpertiseBusiness Sector ExpertiseBusiness Sector ExpertiseBusiness Sector Expertise
• Real Estate
• Tourism
• Jewellery and Watches
• Airlines
• Automotive
7777
• Automotive
• Beauty, Haircare & Fragrance
• FMCG
• Fashion & Apparel
• Banking & Financial Services
• Food and Beverage
SpecialtySpecialtySpecialtySpecialty
• Advise, Consultation & Assistance on
– Sponsorships
– Media Buying
– Web Designing
– Photography
• Public Relations
8888
• Public Relations
• Corporate Events
• Online Consultancy
• Co-branded Affinity Partnership
– Networking
– Strategic Alliances
Public Relations ServicesPublic Relations ServicesPublic Relations ServicesPublic Relations Services
9999
Public Relations ServicesPublic Relations ServicesPublic Relations ServicesPublic Relations Services
What is Public RelationsWhat is Public RelationsWhat is Public RelationsWhat is Public Relations
• The main goal of a public relations is to enhance a company’s reputation
• Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.
• PR help companies who are in need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both
10101010
from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.
• Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works.
• PR also helps the company to achieve its full potential. They provide feedback to the company from the public.
Synopsis of Company OfferingsSynopsis of Company OfferingsSynopsis of Company OfferingsSynopsis of Company Offerings
• Media Relations
• Strategic Programs
• Special Programs
11111111
• Collaterals
• Media Support
• Media Monitoring (Outsourced service which provides online updates)
• Coverage Analysis
Media RelationsMedia RelationsMedia RelationsMedia Relations
• Press Kit writing & production
• Press Conferences
• Media Tours & Trips (Local/Regional & International)
• Special Events (Press Meetings & Gatherings)
12121212
• Media Activities (Local/Regional)
• Roadshows
• Feature Writing, Photo shoots, Photo Captions
• Editorials, Advertorials
• Media Relations (Pan Arab/Local)
ProgramsProgramsProgramsPrograms
Strategic Programs:Strategic Programs:Strategic Programs:Strategic Programs:
• New Product introduction
• Re-launch of existing products
• Customer relations
Special Programs:Special Programs:Special Programs:Special Programs:
• Marketing activity tie-ins
• Sponsorship tie-ins
• Dealer/Retailer events
• Crisis Management
13131313
• Dealer/Retailer Agents • Crisis Management
• Opinion Groups
• Delegation & Reception
• Speech writing
PR CollateralsPR CollateralsPR CollateralsPR Collaterals
• Brochures/ Pamphlets
• Invitations
• Press Folders
14141414
• CD Designs
• Press Kit packaging
Media SupportMedia SupportMedia SupportMedia Support
Access to a wide database of local and Pan Arab media across all categories of
press, TV, radio and internet:
• Business
• Motoring
• Lifestyle
• Fashion & Beauty
15151515
• Motoring
• Niche magazines
• Men’s & Women’s Interest magazines
• Industry
• Fashion & Beauty
• General
• Travel
• Event & Social
• Banking and Finance
Coverage Measurement Analysis ReportsCoverage Measurement Analysis ReportsCoverage Measurement Analysis ReportsCoverage Measurement Analysis Reports
In-House Formula
� PR Plan for coverage per product per client per publication per Ad rates
2. Coverage value measurement based on:
� Immediacy
16161616
� Immediacy
� Periodicity
� Scale of coverage
� Performance to same period last year
� Return on Investment (ROI)
System of PR EvaluationsSystem of PR EvaluationsSystem of PR EvaluationsSystem of PR Evaluations
Press Kits/ PR Activity
Follow-ups
Monitoring
Evaluation of editorial (Client’s or In-house formula)
Monthly Report to client
6-month review analysis
17171717
Annual Overview and analysis, competitive evaluation, analysis of all press kits
Most significant press kits which
received maximum coverage
Ratio of return: size, color, etc.
Specific publications that
supported
Overall % of presence across dailies, weeklies
& periodics
Performance of Client’s
Investment
Events Management ServicesEvents Management ServicesEvents Management ServicesEvents Management Services
18181818
Events Management ServicesEvents Management ServicesEvents Management ServicesEvents Management Services
Events PurposeEvents PurposeEvents PurposeEvents Purpose
• Event management is the most profound form of marketing and is a glamorous form of exposure
• It provides companies an opportunity for unleashing their potential to a very high degree; either through fancy events, corporate or networking evenings
19191919
• Special events are an excellent opportunity for organizations to secure positive and immediate attention from public and target audiences
• Events used for marketing purposes should be relevant and remain loyal to the long-term communication goals of the organization
Our ScopeOur ScopeOur ScopeOur Scope
• Thematic Conceptualization
• Resourcing & Coordination
• Event Program & Details
• Onsite Management
• Database Management
• Stylists & Make up Artists
20202020
• Wardrobe Management & Tailoring
• Creative Contribution
• Photography
• Travel & Permissions Arrangements
• Advise & Evaluation of Sponsorship Opportunities
• Event Reports
• Media Management & Coverage (if applicable)
Database ManagementDatabase ManagementDatabase ManagementDatabase Management
� Database management is an important part of a successful event is managing the guest list
� We provide a complete service which includes:
� Resourcing/ updating database
� Labeling/ mailing invitations
21212121
� Labeling/ mailing invitations
� 3 follow-ups of contact (received, attendance, confirmation)
� On-site registration – if applicable
� Post-event follow-up and feedback – if applicable
Event CapabilitiesEvent CapabilitiesEvent CapabilitiesEvent Capabilities
• Launches
• Openings
• Corporate Celebrations
• Customer Events
22222222
• Customer Events
• Trade shows
• Theme events
• Promotional tie-ins (sponsorships)
Relationship ClassificationsRelationship ClassificationsRelationship ClassificationsRelationship Classifications
Clients fall under two classifications:Clients fall under two classifications:Clients fall under two classifications:Clients fall under two classifications:
Retainer and/or Ad Hoc (project basis), for Pan Arab or local market
activities
• RetainerRetainerRetainerRetainer contracts are annual and follow a strategic PR program and
23232323
budget
• Ad HocAd HocAd HocAd Hoc contracts fulfill a specified project or group of activities over a
limited period
***To obtain our rate card kindly email us on info@pazmarketing.com***To obtain our rate card kindly email us on info@pazmarketing.com***To obtain our rate card kindly email us on info@pazmarketing.com***To obtain our rate card kindly email us on info@pazmarketing.com
PR Clients (Past & Present)PR Clients (Past & Present)PR Clients (Past & Present)PR Clients (Past & Present)
Tourism:Tourism:Tourism:Tourism:� Dubai Shopping Festival � Jordan Festival – JTB
Motor Industry:Motor Industry:Motor Industry:Motor Industry:� Harley Davidson – H.O.G®
Lebanon Chapter
FMCG:FMCG:FMCG:FMCG:� Galaxy
Exhibitions & Shows:Exhibitions & Shows:Exhibitions & Shows:Exhibitions & Shows:� Swiss Trade Commission
Commercial /Government Commercial /Government Commercial /Government Commercial /Government BrandsBrandsBrandsBrands�Inegma (Security Forces Abu Dhabi)�Rafal Properties (KSA) Fashion Industry:Fashion Industry:Fashion Industry:Fashion Industry:
� Sukar.com (Part of Maktoob/Jabbar Group)
24242424
Luxury BrandsLuxury BrandsLuxury BrandsLuxury Brands� ATAMANT Diamonds� dunhill London � Knotika Holding – Yachts� CRYSTALLIZED – Swarovski
Elements� Gulf Wings – Private Jets
Branding /Digital Agency:Branding /Digital Agency:Branding /Digital Agency:Branding /Digital Agency:� 2PURE� Ikoo.com (Part of
Maktoob/Jabbar Group)
Charity/Knowledge:Charity/Knowledge:Charity/Knowledge:Charity/Knowledge:� Knowledge Horizon – PR
Beauty and Skin Care:Beauty and Skin Care:Beauty and Skin Care:Beauty and Skin Care:� Cinicians Complex -Spectronix Group� Alphamed Group – Elancyl and Avene� Beauty Spot Salon
F&B:F&B:F&B:F&B:� Mezza House
Maktoob/Jabbar Group)� Ezra Fashion House� Michael Cinco� Galeries Lafayette
LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!
25252525
LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!LOOKING FORWARD TO WORKING WITH YOU!www.pazmarketinwww.pazmarketinwww.pazmarketinwww.pazmarketing.comg.comg.comg.cominfo@pazmarketing.cominfo@pazmarketing.cominfo@pazmarketing.cominfo@pazmarketing.com
Recommended