Plus One 2006 Membership Survey Order-0 Analysis Results

Plus One2006 Membership Survey

Order-0 Analysis Results

Plus One Flyers, Inc. Confidential

Survey Objective:Inform decisions to maximize club revenue through

increased member aircraft utilization

• unbiased, actionable information for management

• periodically repeatable and/or area-focused series

• modest participation incentives

• committee driven, management check-pointed process

• nominally one month from kick-off to reported results

Plus One Flyers, Inc. Confidential

Key Questions for Initial Surveys

• What is our typical member profile?

• What could increase average monthly hours flown per member?

• What could increase average monthly hours flown per aircraft?

• What factors affect why some aircraft are flown more than others?

• What other club services might be of value to members?

Plus One Flyers, Inc. Confidential

2006 Membership Survey Data

• 2006 Survey Committee – S. Kurowski, C. Johnston, E. Archer

• 33 multiple-choice questions, committee developed

• 353 surveys collected (7 partial), 298 prize registrants

• Collected data 12/02/2005 to 01/03/2006

• 11,543 data points and 155 ‘other’ write-in responses

Plus One Flyers, Inc. Confidential

Plus One Flyers – “Typical” Member Profile

• Age 36 to 45, flying < 10 hours at $250 to $500 monthly, from MYF

• Lives 15-20 minutes from MYF, about $100K annual income

• Referred by CFI, friend or walked-in to Gibbs; joined recently, or before 2000

• Single-engine IFR rating, 100 to 500 hours

• Most comfortably flies VFR in Cessnas and Pipers having IFR platforms

• AOPA member, but not CAASD member, and is not an aviation professional

• Flies mostly local pleasure flights, then training and staying current

• Flies any day of the week but prefers weekends / holidays

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Survey Section:Understanding our Members

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

IFR 53%Private, Commercial, ATP

VFR 46%Private, Student, Commercial, Recreational

(1% neither)

(7) shows 61% of members are under 500 flight hours

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

Despite this peak in (11) the aggregate 2006 estimated hours are flat relative to (10).

Plus One Flyers, Inc. Confidential

Aggregate member budget estimates (12) club monthly flying income between $148K and $240K

Plus One Flyers, Inc. Confidential

Does (16) represent a safety or insurance risk factor?

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

Survey Section:Aircraft Usage Patterns

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

(20) and (21) indicate the club’s membership majority benefit most from having many of a few inexpensive kinds of aircraft, rather than a large variety, or exotic aircraft.

Common top 5 in (22), (23) and (24)

23. 24.

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

IFR 56%

VFR 44%Mirrors pilot IFR / VFR certificate rating ratios

(30) indicates 89% of members tend to stick with a few favorite aircraft

Plus One Flyers, Inc. Confidential

Survey Section:Better Serving our Members

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

Plus One Flyers, Inc. Confidential

Key Question Answers:Immediate and Upcoming Results

Answered directly or partly by order-0 analysis:

Typical member profile Factors affecting why some aircraft are flown more than others Factors affecting average monthly hours flown per member/aircraft Other club services of value to members

Order-N analysis, in progress due 02/15/2006:

Expose deeper correlations of factors answering key questions Drill down: Increasing average monthly hours flown per member/aircraft Survey committee to deliver actionable recommendations

Plus One Flyers, Inc. Confidential

2006 Membership Survey ResultsWeb data for Plus One Members

This presentation and the anonymous survey dataset, order-0 analysis and charts are available online:

http://ScottKurowski.com/PlusOneSurvey

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Plus One Flyers, Inc. Confidential