Planning.Maryland.Gov

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Developing the Maryland Dept of Planning website 2009-2012

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Planning.Maryland.gov

BUILDING MDP ONLINE2009 2012

Planning.Maryland.gov

January February March April May June July August September YTD Total

-20.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Growth in Planning.Maryland.gov Web HitsJanuary to September YTD, 2010 to 2012

Percent Growth 2010-2011 Percent Growth 2011-2012

CONTENT DRIVES WEB GROWTHSOCIAL MEDIA AND OTHER TOOLS LEVERAGE

TRAFFIC

Planning.Maryland.gov

VITAL STATS FOR PLANNING.MARYLAND.GOV

November 2009

Unique Visitors - 13,149Visits - 20,722Pages - 87,276Web Hits - 777,280

November 2012

Unique Visitors – 32,264Visits – 46,641Pages – 253,961Web Hits – 1,510,263

Planning.Maryland.gov

NEW WEB FEATURES PROMOTED

OFTEN

Planning.Maryland.gov

SOCIAL MEDIATWITTER, FACEBOOK, PINTEREST: 5,000

FOLLOWS

Planning.Maryland.govSPRAWL BEFORE AND AFTER SLIDE BAR

WEB TOOLS TO EXPLAIN COMPLEX CONCEPTS

Planning.Maryland.gov

SMART GROWTH MARYLAND BLOG14,000 VIEWS

Planning.Maryland.gov

STATE DATA CENTER’S “DATA MINE” BLOG1,400 VIEWS

Planning.Maryland.gov

UNIQUE WEB SITE FOR 45,000 VISITS TO PLAN.MARYLAND.GOV

Planning.Maryland.gov

MORE INTERACTIVE MAPPING

Planning.Maryland.gov

THE “COSTS OF SPRAWL” PAGEELEVATE THE DEBATE

Planning.Maryland.gov

CONTENT-RICH RESOURCE PAGESSEPTIC BILL, SUSTAINABLE GROWTH COMMISSION

Planning.Maryland.gov

GOOGLE MAPPING SMART GROWTH SUCCESSES: 2,600 VIEWS

Planning.Maryland.gov

125 SMART GROWTH“BEST PRACTICES”

PLOTTED

Planning.Maryland.gov

“FOWLER WADE-IN” WEB PAGE“GUESS THE DEPTH” GAME, “BERNIE’S FEET” PAGE ON FACEBOOK

Planning.Maryland.gov

FOWLER VIDEO TO MARK WADE-IN 25TH ANNIVERSARY230 VIEWS ON

Planning.Maryland.gov

MDP’S “VIRTUAL” LIBRARY

Planning.Maryland.gov

REDISTRICTING PAGEWITH INTERACTIVE MAPS, SOCIAL MEDIA, FAQ’S

Planning.Maryland.gov

MDP ON 2,800 VIEWS

Planning.Maryland.gov

MDP ON12TH MOST FOLLOWERS OF 79 STATE ACCOUNTS

Planning.Maryland.gov

“MARYLAND PLANNING TODAY” E-NEWSLETTER

470 SUBSCRIBERS TO STATE’S MOST COMPREHENSIVE PLANNING NEWS DIGEST

Planning.Maryland.gov

… AND GROWING “SMART IMPACT” VIDEO SERIES NEW CHANNEL FOR STORYTELLING IN DEVELOPMENT

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