Plan & Vision Robin Murray Director of Strategy & Marketing

Plan & Vision

Robin MurrayDirector of Strategy & Marketing

Overview

• The Context of the plan– Market Dynamics– The evolving requirement

• Key principles– Do no harm– Add value

• Direction– The Enterprise Product Architecture

Market Dynamics

• Global market is steady-state– Still significant opportunities in niches

• Many first & second generation companies– Owner-managed / first round VC backing

• Need to generate growth to realise economies of scale– Organic growth– New markets– Acquisition essential

Market Dynamics

• All companies with strategic vision– are looking to acquire…– …or looking to be acquired

• Significant further rationalisation will occur

• Our strategy is to participate and release value for our customers– Enterprise Product Architecture is a key-

enabler

The evolving requirement…• Synthesize – Specialize – Mobilize

• See ariadne July 2006– http://www.ariadne.ac.uk/issue48/murray/

Service Evolution…

…System Revolution

…

Serials

Circulation

Acquisitions

Catalog

Collection

SynthesizedInformation

Space

Library ‘web services’

SynthesizedInformation

Space

Library ‘web services’

Non-library ‘web services’

Workplace applications

Synthesize - to combine often diverse conceptions into a coherent whole.

Synthesize

Mobilize

Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.

Specialize

Mobilize - to put into actionWorkplace applications - points of need

• Local service• Local added value• Local context• Local knowledge

Library Systems

Atomic Library Services Atomic ‘non-Library’ Services

Mobilize

Value - Created by broadening scope of synthesization

Value - Created by broadening scope of mobilization

Value - Created by generating tight, minimal Interface definition- KEY SYNTHESIZED SERVICES

Adding Value

Synthesize

Conclusions & Requirements…

• Service is evolutionary, required system support is not.– ILS will remain critical, but will become a peripheral– New model is about Synthesize, Specialize, Mobilize

• Platform requirement…– Enable libraries to synthesize new services that add

value to their offering– Enable network service providers to provide new

‘synthesizable services’.– Ensure ‘plug-and-play’ compatibility with network

services.

Key Principles…

Key Principles

• Do no harm…– Ensure current systems are supported

and keep performing critical functions– Evolution not revolution

• Add value by leveraging extended product suite– Understand what we have – the services

landscape

• Evolve towards the Enterprise Product Architecture

The Services LandscapePortals

Link resolvers

Resource Sharing

PICArta

…

QuestionPoint

CBS

WorldCat

Open WorldCat

LBS

CONTENTdm

…

…

Enterprise Product Architecture …

Work in progress…

Enterprise Product Architecture

• Unified high-level product vision – Across OCLC PICA and OCLC– Creates synergy between products– Adds value to the overall library network– Forms a basis for future work– Enables ‘synthesise, specialise, mobilise’

• Current model…– Work in progress…

GroupNodes

Managem

ent

Services

Network InterfaceServices

Con

sum

erS

ervi

ces

GlobalNode

Managem

ent

Services

Network InterfaceServices

Con

sum

erS

ervi

ces

Managem

ent

Services

Network InterfaceServices

Con

sum

erS

ervi

ces

LocalNodes

Moving to the network:• The network is the combination of local, ‘group’ and global nodes working together symbiotically.• Functions should be performed at the appropriate node.• Technology should be shared across nodes as deeply as possibe• Our unique value is that we can create the network and all nodes participate in value creation

Summary

• Market disruption– Vendor consolidation– Requirements

• Synthesize, Specialize, Mobilize

• Response– Be acquisitive– Do no harm…

• Vision– Enterprise Product Architecture

• Holistic network view is our unique positioning

Plan & Vision

Robin MurrayDirector of Strategy & Marketing