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Why quality of life is pivotal to the San Diego region’s ability to attract and retain top talent.Equinox Center, April 2012
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“PlaceMa)ers.”‐WhyqualityoflifeispivotaltotheSanDiegoregion’s
abilitytoa)ractandretaintoptalent.EquinoxCenter,April2012
Source:CEOsforCiKes,ImpresaConsulKng,Yankelovich2005equinoxcenter.org
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WhereisSanDiego'sToughestCompeKKoninA)racKngYoungProfessionals?
FrequencyofAppearancesinNaKonalLisKngsofTop10CiKesforYoungProfessionals/Young
Adults(2010‐2011)(Top10MostFrequentlyListedCi7esPlusSan
Diego)
September2011
#ofApp
earancesAmon
gTopTenLists(of9
Total)
HowlikelyaretheYoung&Restlesstoliveinurbancenters
comparedtoallAmericans?
1980:10%...
1980:12%...
1990:29%...
2009:42%morelikely
Source:CEOsforCiKes,ImpresaConsulKng,2011
54%
23%
URBANCENTER
Source:CEOsforCiKes,ImpresaConsulKng,2011
PercentageGrowthinYoung&RestlessSanDiegoMetroArea
2000‐2009
NONURBANCENTER
equinoxcenter.org
UBSMovesBacktoNYC
“ItturnsoutthatasuburbanlocaKonhasbecomealiabilityinrecruiKngthebestandbrightestyoungbankers,whowanttoliveinManha)anorBrooklyn,notinStamford,ConnecKcut.”
‐TheNewYorkTimes,June9,2011“AgerLeavingCity,BigBankMullsaReturn”
equinoxcenter.org
Driver’slicensea)ainmentdeclining1983‐2008
17yearolds 19yearolds20somethings
30somethings
19% 12% 10% 5%
Source:UniversityofMichiganTransportaKonResearchInsKtute,Dec2011equinoxcenter.org
Vehicleownershipdeclining
"Wehavetofacethegrowingrealitythattodayyoungpeopledon'tseemtobeasinterestedincarsaspreviousgeneraGons.”
‐ToyotaUSAPresidentJimLentz
“Idon’tthinkthecarsymbolizesfreedomtoGenYtotheextentitdidBabyBoomers.”
‐FordMotorCo.GlobalTrendsandFuturingManagerSherylConnelly
equinoxcenter.org
Yes,definitely27%
Probably41%
Probablynot22%
Definitelynot10%
Q:DoyouseeyourselflivingintheSanDiegoregionin5or10years?
Informalpoll:4918‐35yearoldsinSanDiegoCounty,2012equinoxcenter.org
Q:WhattypesoffeaturesorameniKesdoyouvaluemostindeterminingthekindofplaceyou’dliketolive?
Informalpoll:4918‐35yearoldsinSanDiegoCounty,2012equinoxcenter.org
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
Formoreonthe“Young&Restless,”visit:www.equinoxcenter.org/research‐topics/prosperity/youngandrestless.html
EquinoxCenterisanon‐profit,non‐parKsanresearchandpolicycenteradvancingeconomicallyandenvironmentallysoundsoluKonsforgrowthintheSanDiegoregion.IfyoufoundthispresentaKonofvalue,pleaseconsidersupporKngourwork:h)p://www.equinoxcenter.org/donate.html.
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