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Pink Cuda Shirts
Example Presentation
Our Recommendation
Pink Cudas Shirt• Selling Price: $12.00• Purchase 200 •Appealing to General Population of Students•Aligns with Breast Cancer Cause Marketing Campaigns in October
Breast Cancer Awareness Campaign
Here is where I would give you background information of the Breast Cancer Awareness Campaign run in the month of October and why people are interested in wearing pink.
Social Reasons, etc….
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Product
• It is produced by…• Made of a 50/50 cotton/polyester blend.• Screen printed Cuda Logo.• Etc….
Pricing
• Pricing Method: Cost Oriented• Markup: 70% (Round up to Nearest $1.00)
Financial Impact
• Cost: $7.00• Price: $12.00• Return: $5.00• ROI: 0.71• Break Even Point: 42 Shirts
Marketing Campaign
• Overview of Campaign• What is the main message?• Slogan?• Product Logo?
Print Media
• Ad Plan (Include Potential Advertisements)
Broadcast Media
• Plan• Examples?
Internet Media
• Plan• Examples!
Guerilla Campaign
• Explain.• Examples?
Direct Marketing
• Show example here
Sales Promotion
• Example• Explanation
Product Research
• What did you want to determine? What were your goals for the research?
Survey Method
• I conducted a survey on 1 person with 10 questions in order to collect quantitative data.
• This primary research was used to determine if our products matched the wants and needs of the target market.
Coach Dixon’s Favorite Pies
Evaluation: The data clearly Suggests that blueberry piewould be the best fit for thesample of the population.
Focus Group Method
• A majority of the focus group agreed that the Pink Cudas Shirts would reflect a positive image.
• Many students agreed that they would purchase the shirts at $12.
• “Pink shirts are the shizzle.” – Snoop
Final Sales Pitch
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