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Contents Page
Introduction
First Year - Course Details
Trimester I
Trimester II
Trimester III
Second Year Course Details
Trimester IV
Core Subjects
Major Specializations:
Marketing
Finance
HR
Operations
List of Verticals
Trimester- V
Core Subjects
Major Specializations:
Marketing
Finance
HROperations
List of Verticals
Trim VI
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Introduction:
Program Objectives:
Plan of Study:
Foundation Week Courses: Foundations Courses are offered in first threeweeks for fresh students with following objectives.
a) To act as a bridge courses ( for students not expose to subjects earlier)
b) All students will be evaluated at the end of each foundation course (objectiveonline test) to ensure that they have the basic knowledge of specified areas.
c) They have the basic competence in Fundamental Accounting, Business Maths,Economics, Computer literacy, Communications.
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Subjects for Trimester I, II and III
Trimester I Trimester II Trimester III
General
Management
Perspective Management
(100 marks)
Legal Aspects of
Business (100 marks)Business Communications
(100 marks)
Foreign Language (50
marks)
German/Japanese
Functional Areas Managerial economics
(50 marks)
Applied economics (50
marks)
Business Environment
(100 marks)
Finance Financial A/C (50 marks)
Cost accounting (50marks)
Management
Accounting (50 marks)Taxation (50 marks)
Financial Mgmt (100
marks)
Marketing Marketing Principles (100marks)
Financial Accounting &Financial Management-I
(100 Marks)
Marketing Applications& practices (100 marks)
HR Individuals inOrganization (50 marks)
Managing groups forperformance (50 marks)
Human Resourcemanagement (100
marks)
Operations Operations Research
(100 marks)
Production
management (100
marks)
Quantitative
Techniques
Business Statistics (100
marks)
Research Methodology
& Marketing Research(100 marks)
IT & Ebusiness
Subjects
E-Biz Foundation (100
marks)
Business Analysis
includes InformationEnergy in Business,
process design, HCI
usability & UML ) (100marks)
Outsourcing
Management (50 marks)
E-Biz Technology (100marks)
IT Security &Compliance (100 marks)
ERP ( EnterpriseSolutions, Overview of
ERP, SCM CRM
Enterprise portals) Data
ware housing & Mining(100 marks)
Intro to Telecom (50marks)
Integrated Project (50marks)
Integrated Project (50marks)
Integrated Project (50marks)
Total Credits 8.5 (850 marks) 9 (900 marks) 7.5 (750 marks)
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Trimester I
GM 101. Perspective Management I
Learning Objectives
Both principles and practices of management as an academic discipline as well as a
profession are surveyed, examined, and reviewed. Students will acquire knowledge through
the textbook, and the outdoor programs (as well as the material accessible through audiovisual media) and apply them to specific real world management phenomenon.
Following are specific objectives of this course:
to understand the roles and functions of managers at various (entry, middle and the
top) levels
to explain the relationships between organizational mission, goals, and objectives
to comprehend the significance and necessity of managing stakeholders
to conceptualize how internal and external environment shape organizations andtheir responses
to demonstrate empirical understanding of various organizational processes and
behaviors and the theories associated with them
to demonstrate critical thinking skills in identifying ethical, global, and diversity
issues in planning, organizing, controlling and leading functions of management
Understand organizational design and structural issues
Course Content
1. Fundamentals for personal and organizational success
2. Group Dynamics, Team building3. Leadership, Follower ship, Risk taking, Crisis management
4. Decision making, Achievement Orientation
5. Coordination, Time management6. Strategizing, Resource Management
7. Power of Vision, Organization structure
8. Networking, Ethical Judgment
9. Managing your Career, Success Syndrome, Stretch Assignments
Reference Text
1. Management A competency building approach Heil Reigel / Jackson/
Slocum2. Principles of Management Davar
3. Good to Great Jim Collins
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GM 10 2 Business Communications
Learning Objectives
This course enhances students competencies in communicating with stakeholders,
presenting under difficult or unplanned circumstances, evaluating the work of others incommunication and delivering constructive feedback , running better meetings, and writing
and evaluating strategic documents.
Course content:
1. Understanding Communication: its process , barriers , needs, exchange of ideas
2. Developing writing skills : the process , the practice for business purposes3. (letters, emails, reports, flyers, leaflets, brochures, annual reports,
a. advertisements)
4. Developing Speaking Skills: Making Presentations , Participating in discussions/
meetings , Interview techniques5. Developing sensitivity to, and understanding of, non-verbal aspects
6. Developing Reading skills for different purposes7. Developing Listening skills for the workplace.
8. The impact of technology on organizational and inter-organizational
communication widening our horizons.9. Intercultural communication understanding the pitfalls to be able to overcome
them.
Reference books
1. Cottrell, S. (2003) The study skills handbook 2nd Ed Macmillan2. Payne, E. & Whittaker L. (2000) Developing essential study skills, Financial Times
- Prentice Hall
3. Turner, J. (2002) How to study: a short introduction Sage4. Northledge, A. (1990) The good study guide The Open University
5. Giles, K. & Hedge, N. (1995) The managers good study guide The Open
University
6. Drew, S. & Bingham, R. (2001) The student skills guide Gower7. OHara, S. (1998) Studying @ university and college Kogan Page
8. Buzan, T. & Buzan, B. (2000) The Mind Map Book BBC Books
9. Svantesson, I. (1998) Learning maps and memory skills, Kogan Page10. Theosarus Merrilium - Oxford
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GM 103. Managerial economics (Half Credit)
Learning Objectives
This course introduces the basic principles of economics and their applications to
managerial decision making. The course begins with the analysis of the decision making ofindividual consumers and producers interact with one another in a variety of market
settings, ranging from situations in which firms have many competitors and few tactical
options to those in which there are a small number of firms competing vigorously alongseveral strategic dimensions. Applications covered include decision making in risky
situations, pricing policies of the firms, and the relationship between market structure and
the strategic choices that are open to the firm. An effort is also made to envision thefeatures and phases of Business Cycle, as no single firm works in isolation.
Course Content : Meaning and Features of Managerial Economics; Concepts of Economics relevant
to business :-wants, utility, demand, supply, production, consumption, wealth,
welfare, distribution, cost, revenue, price, firm, industry, market, profits,competition, monopoly, optimization, maximization, average and marginalconcepts, elasticity of demand and supply, micro and macro analysis.
Determinants of Demand, Demand forecasting; Cost curves short term and long
term production function, economics and diseconomics, Break-even analysis,
Different market categories such as Perfect Competition, Monopoly, MonopolisticCompetition and Oligopoly. Market and equilibrium price, Revenue structure in
different market categories; Profits maximization and other Objectives of a Firm.
Risk, uncertainty, innovation and profits. Pricing decision, policies and practices;Price-discrimination and Dumping; appraisal of profitability of a project. Macro-
economics business cycle and business policies.
Reference Text
Managerial Economics Joel Dean
Managerial Economics: Concepts & Cases Mote, Paul & Gupta.
Fundamentals of Mangerial Economics James Pappas & Mark Hershey.
Managerial Economics Milton Spencer & Louis Siegleman
Economics Samuelson
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F104 Financial Accounting - Half credit
Learning objectives:
Designed to develop an understanding of accounting principles for users of accounting
information. The course looks at how users of financial information interpret accountingreports when making business decisions. The emphasis is on profitability concepts and
performance evaluation. Focus will be on recognizing, understanding and finally, applying
in the real world the basic financial accounting concepts.
Course contents:
1. Introduction to Accounting : Concept and necessity of Accounting; AnOverview of Income Statement and Balance Sheet.
2. Introduction and Meaning of GAAP; Concepts of Accounting; Impact of
Accounting Concepts on Income Statement and Balance Sheet.
3. Accounting Mechanics : Process leading to preparation of Trial Balance andFinancial Statements; Preparation of Financial Statements with Adjustment
Entries.
4. Revenue Recognition and Measurement; Capital and Revenue Items; Treatment
of R & D Expenses, Preproduction Cost, Deferred Revenue Expenditure etc.
5. Fixed Assets and Depreciation Accounting.
6. Evaluation and Accounting of Inventory.
7. Preparation and Complete Understanding of Corporate Financial Statements;
8. In the Vertical Form of Financial Statements. (Balance Sheet in Horizontal or
Vertical Format)
9. Important Accounting Standards.
10. Preparation of Cash Flow Statements
Reference text:
1. Financial Accounting: Text & Case: Deardon & Bhattacharya2. Financial Accounting for Managers T.P.Ghosh
3. Financial Accounting Reporting & Analysis Stice & Diamond4. Financial Accounting: R. Narayana swamy
5. Full Text of Indian Accounting standard Taxman Publication
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F105 Cost Accounting - Half credit
Learning Objectives:
The course emphasizes the decision facilitating aspects of cost accounting by using the
theme of Different costs for different purpose. The focus on basic concepts, analyses,uses and procedures helps recognizing cost accounting as a managerial tool for business
strategy and implementation.
Course Content:
Cost Accounting Fundamentals:
The Accountants role in the organization,(management accounting, financial
accounting and cost accounting, strategic decisions and the management accountant
etc)
How the contemporary business environment has influenced cost management.
Explain the use of cost management information in the different functions of
management and in different types of organizations.
An introduction to cost, cost terms, their use and importance,
Classification of cost by function, elements and behavior,
Measurement of cost in a required format,
Preparation of cost sheet.
Materials & labour accounting and control.
Overhead accounting and control. Methods of costing- job costing, process costing and service costing.
Cost control system- design and application.
Reference texts:
Cost accounting- A managerial emphasis- Charles Horngren, Srikant Datar, George
Foster.
Cost Accounting- Colin Durry.
Cost accounting- Babatosh Banerjee.
Cost Accounting Khan & Jain.
Note: Students should refer the latest editions of the above texts.
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M106. Marketing Principles
Learning Objectives
This course introduces students to the theoretical and conceptual aspects of the subject ofmarketing management. Specific course goals are to introduce students to concepts and
terminologies of marketing. Concentration is on the areas of market planning, analysis and
basic marketing strategy formulation.
The course employs a balanced mix of case and class discussions. Class lectures and
discussions provide an exposition of key concepts and are supported by research on current
marketing practices.
Course Content
1. Introduction to Marketing: Evolution of Marketing, Customer Centricity,Satisfaction, Value and Retention
2. Evaluation of Market Opportunities: Strategic Planning Processes, Market
3. Information Systems and Demand Forecasting4. Scanning Environment: Scanning Macro-environment, Understanding
5. Consumer/Business Markets and Behavior and Dealing with Competition;
6. International Markets7. Rural Markets
8. Social Marketing
9. Market Research: Basics of research, interpreting and reading market researchreports
10. Segmentation, Targeting and Positioning
11. Designing Marketing Mix and Strategy: Product / Service and Brands, Pricing,
12. Channels, Promotions
Reference Text
1. Philip Kotler(2003). Marketing Management: Eleventh Edition, New Delhi:
Pearson EducationBasic Marketing,13th edition, Perrault and McCarthy2. V. S. Ramaswamy and S Namakumari (2002). Marketing Management: Planning,
Implementation and Control (3rd Edition). New Delhi: Macmillan India Ltd.
3. Rajan Saxena (2003), Marketing Management, Second Edition. New Delhi : Tata
McGrawhill4. Marketing Management Text & Cases Tapan K. Panda.
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HR 107. Individuals in Organizations (OB 1) (Half Credit)
Learning Objectives
This course is designed to provide students with an understanding of people's behaviour in
organizations. The course demonstrates the importance of people in the success or failureof organisations in the increasingly competitive, global work environment. The course is
designed to ensure students recognise that understanding human behavior is a pre-requisite
to a fuller understanding of business and to give students a clear understanding of both thetheoretical and applied basis of the subject.
Course Content
1. Origin, Nature & Scope of Organizational Behavior and its relevance to
Organizational Effectiveness and Contemporary Issues
2. Personality: Meaning and Determinants of Personality: Process of PersonalityFormation; Personality Types; Assessment of Personality Traits for Increasing Self
Awareness, MBTI3. Perception: Perceptual Processes, Johari Window, Effect of perception on
Individual Decision Making, Attitudes and Behavior, Perceptual Errors.
4. Values: Sources of Values, Effect of Values on Attitudes and Behavior.5. Attitudes: Components and Effects of Attitude and Work Performance.
6. Motivation Concepts: Motives, Theories of Motivation and their Applications for
Behavioral Change, Need Theories, Process Theories.
7. Self Management: Learning Concepts and Skills, Time Management, Goal Setting,Stress Management, Personal Effectiveness.
8. Interpersonal Behavior: Interpersonal Conflict and Management of One-to-One
Relationship, Conflict Resolution styles.
Reference Text
1. Understanding Organizational Behavior Udai Pareek
2. Organizational Behavior Stephen Robbins
3. Organizational Behavior Fred Luthans
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Q 108 Business Statistics ( Full Credit)
Learning objectives:
Introduces the statistical methods for analysis of business and economic data. The role of
probabilistic concepts such as independence, conditional probability, expectation, andvariance, and probability models such as the Bernoulli, binomial, Poisson, and normal are
examined. Particular emphasis is placed on topics that relate to model formulation,
estimation of model parameters, hypothesis testing and simple and multiple regressions
Course Content
The course aims at developing skills that are needed to deal with numerical information.To reduce large amount of data into a meaningful form so that effective decision making is
possible.
1. Basic Statistical Concepts2. Summarization of Data
3. Elementary Probability Theory:4. Elementary Statistical Distributions :Binomial, Poisson, Hyper geometric
5. Negative Exponential, Normal, Uniform
6. Sampling distributions: For Mean, Proportion, Variance from Random Samples,Standard Normal (3); Chi-Square And Variance ratio ,(F) Distribution
7. Statistical Estimation Point & Interval estimation & confidence interval for Mean,
Proportion & Variance
8. Test of Hypothesis9. Tests for specified values of Mean, Proportion & Standard Deviation, Test of
goodness of fit
10. Simple Correlation & Regression /Multiple Correlation & Regression Spearmansrank Correlation
11. Analysis of Variance ,One-way & Two-way Classification (for Equal Class)
Reference Books
1. Statistics for Management Richard L Levin
2. Statistics a fresh approach D.H.Sanders3. Statistics concepts & applications H.C.Schefler
4. Practical Business Statistics Andrew F. Siegel
5. Statistics for Business with Computer applications Edward Minieka &Z.D.Kurzeja
6. Basic Statistics for Business & Economics Mason, Marehas
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EB 109 E-Business Foundation (Full Credit)
Learning objectives:
The objective of this subject is to introduce the phenomenon of e-business from a business
perspective. Participants will learn about how e-business has evolved over years and where
it is going. The subject also introduces various e-business models, infrastructure required torun e-business, role of government and businesses. The subject also covers emerging trends
and a focus on India as potential e-business market.
Course Content:
1. The story so far: Gain a perspective into evolution of e-business and its impact on
organization.2. Technology Universe: Understand and demystify technology spectrum and their
place in organization: Communication networks, Data Centers, Application
Software, and Business Intelligence.
3. E-business concepts and frameworks.4. E-business models: Understand emergence of various e-business models, their
status and emerging changes.5. Case Study: - E-business and supply chains- Amazon.com.
6. Class Presentations- E-business and government.
7. Class Presentations- Setting up an E-commerce venture in India.8. Class Presentations - Emerging Trends: Enterprise Business Mobility.
9. Class Presentations - Emerging Trends: Cloud Computing and SaaS.
10. Class Presentations- Emerging Trends: Web 2.0.
11. Group Exercise: A look into the future: Impact of emerging trends on organizationsand management practices.
Reference Books
1. Web Technologies: Achyut Godbole & Atul Kahate
2. The Offshore Nation: The rise of services globalization: Atul & Avinash Vashistha
3. The Long Tail: Why the Future of Business Is Selling Less of More by ChrisAnderson
4. e-Business 2.0: Roadmap for Success (2nd Edition) by Marcia Robinson, Don
Tapscott, Ravi Kalakota.
5. The world is flat by Thomas L. FreidmanWebsites
www.cio.com
www.economist.com
www.mckinseyquarterly.comwww.emarketer.com
www.ittoolbox.com
EB 110 E-business Technology (Full Credit)
http://www.cio.com/http://www.economist.com/http://www.mckinseyquarterly.com/http://www.emarketer.com/http://www.ittoolbox.com/http://www.cio.com/http://www.economist.com/http://www.mckinseyquarterly.com/http://www.emarketer.com/http://www.ittoolbox.com/8/2/2019 PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus
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Learning objectives:
The purpose of this course is to provide an MBA student a perspective on the various
technologies and platforms required to build IT/e-Business solutions. The course will
provide input on the overall technology landscape, the pros and cons of each technologyoption and provide a comparative understanding about competing technologies, products
and platforms. The technologies covered include Web technologies, mobile technologies,
and Server and Network Technology platforms to name a few. While this course includesboth hardware and software platforms hardware, network infrastructure and telecom would
be discussed in greater detail in courses such as Infrastructure management, Introduction to
telecom. Hence this course will focus more on the application side of e-business.
Course Content:
1. Computer and IT and Networking fundamentals components of hardware and
software basic principle of working and the attributes of each hardware/software
components forming part of a typical IT infrastructure the discussion would coverOperating systems, other systems software, Hardware components such as the
desktop, modem, servers etc.2. Internet fundamentals how internet works, the OSI Model, the TCP/IP Protocol,
the concept of Domain and IP for a domain, applications on the Internet viz e-mail,
ftp etc overview of HTML , various other protocols used in the Internet such asSMTP, IMAP, Pop3, HTTP etc.
3. Database Management systems the role and purpose of a DBMS, concepts related
to RDBMS. Sample SQL statements for data manipulation basic concept of
database design and the notion of Normalisation of a database features of aDBMS system.
4. Web Application Development Platforms overview of the two main platforms viz
.Net and Java various concepts related to web development and web platformssuch as the Virtual Machine, N Tier architecture, the Transaction Monitor,
Component Development pros and cons of each platform. Overview of Various
other development languages for the front end and server side viz ASP, Java Scriptetc.
5. Open Source the open source movement open source solutions in various areas
such as OS, DBMS, etc.
6. Presentations by student groups on the technology component which they havestudied this should highlight competing products/brands, relative strengths of
each and a comment from the buyers point of view.
Reference Books:
1. Web technologies by Achut Godbole and Kahate , Tata McGraw Hill
2. Web resources such as www.ciol.com , www.gartner.com.3. Trade magazines, such as Dataquest, Express Computers, Network Computing
etc.
Trimester II
http://www.ciol.com/http://www.gartner.com/http://www.ciol.com/http://www.gartner.com/8/2/2019 PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus
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GM 201. Legal aspects of Business
Learning Objectives:
To familiarize the students with the basic concepts of law.
To provide adequate knowledge of recent developments in Law
Course content:
1. Indian Contract Act
2. Sale of Goods Act3. Salient Features of Companies Act
4. Restrictive & Unfair Trade Practices (Competition Act)
5. Cyber Laws including e-commerce Regulations
6. Intellectual Property Rights- Different Acts
7. Exposure to International Business Treaties , Negotiation Laws8. Exposure to Laws Governing Business Restructuring (including A&M, Sickness,
Closure etc.)9. Consumer Protection Act
10. Concept of VAT
Reference Text
1. Business Law by N.D.Kapoor
2. Business Law by Bhulchandani3. The company act by Avtar Singh
4. Cyber Laws by Taxation Publishers
GM 202 Business language
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Students need to learn one foreign language. They can choose between German, Japanese
or French.
GM 203. Applied Economics (Half Credit)
Learning Objective
This course will enable the students to have a through understanding of the principles ofEconomics that apply to an Economic system as a whole. Such a course places particular
emphasis on the study of National Income and price level determination, and also develops
students familiarity with Economic performance measures, the financial sector,stabilization policies, and economic growth.
Course Outline :
1. Introduction to Macroeconomics - Tools of Macro-economics National Incomeand related Concepts Green NNP & Uses of National Income Data.
2. Goals of Macro-develop Economics Conflict in goals - Macro-economics and theGreat Depression.
3. Indian Economic History, and its comparison with other Asian economics, genesis
of Indias economic crisis of 1991, the connection between oil crises and Indiaseconomic history a comparison with the Latin American Countries.
4. Money: Evolution of Money, Role of money in a countrys economic development,
Introduction to Monetary Economics: Monetarists versus the Keynesians.
5. Role of Monetary Policy, Objectives of Monetary Policy, the money supplyprocess, tools of Monetary Policy, Aggregate Demand and Supply Analysis.
6. Introduction to Central Banking and Commercial Banking. Role of banking in theEconomy, understanding banking crisis.7. Monetary Policy Strategy: the International experience, how monetary policy
impacts business and business cycles.
8. Money and Inflation, Inflation and Employment. Causes of Financial instability,Balance of Payment Crisis and role of IMF and World Bank.
Reference Text
1. The Economics of Money, Banking and Financial Markets, Frederic S. Mish kin,
Columbia University, Pearson, 2004.
2. Various publications of the Reserve Bank of India.
3. World Development Report, World Bank, (various years)4. Key Web resources: www.bis.org, www.imf.org,www.worldbank.org,
www.rbi.org.in,http://finmin.nic.in, www.economist.com, www.feer.com.
5. Economic Samuelson
F204 Management Accounting Half credit
http://www.bis.org/http://www.imf.org/http://www.imf.org/http://www.worldbank.org/http://www.rbi.org.in/http://www.rbi.org.in/http://finmin.nic.in/http://www.economist.com/http://www.feer.com/http://www.bis.org/http://www.imf.org/http://www.worldbank.org/http://www.rbi.org.in/http://finmin.nic.in/http://www.economist.com/http://www.feer.com/8/2/2019 PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus
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Learning objectives:
This course focuses on the basic concepts and techniques in management accounting and
their application in the changingcompetitive environment.
Course content:
Distinction between Cost Accounting & Management Accounting.
Marginal Costing & Cost Volume Profit Analysis:
1. Limitations of absorption costing.2. Segregation of Costs purpose and importance,
3. Cost-volume-profit assumptions and terminology, essentials of CVP analysis,
4. Computation of Break even Point, Margin of safety, Angle of incidence,
5. Using CVP analysis for decision making- make v/s buy, operate v/s shut down,Product mix, capacity utilization, profit Planning, export pricing etc.
3. Tools for planning and control-Budgetary Control:
1. Budgets and budgeting cycle, advantages of budgets, budget committee, andBudget manual,
2. Functional Budgets, Master Budget, Responsibility budget and performanceBudget.
3. Flexible Budgeting its importance,
4. Zero Based Budgeting, achieving success with ZBB and drawbacks of ZBB.
4. Standard costing and Variance analysis.
5. Responsibility Accounting Cost Centre, Profit Centre, Revenue Centre &Investment Centre Approaches Use of Responsibility Accounting in
Performance evaluation, Transfer pricing for decision making.
Reference texts:
1. Cost accounting- A Managerial Emphasis- Charles Horngren, Srikant Datar,
George Foster.2. Cost Accounting- Colin Durry.
3. Management accounting- Charles Horngren.
4. Management accounting for profit control- Keller & Ferrara.5. Management Accounting Khan & Jain.
Note: Students should refer the latest editions of the above texts.
F205 Financial Accounting & Financial Management (Full credit)( Currently
under revision) Existing syllabus given in Trim I & Trim III respectively
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F 206 Elements of Taxation - Direct & Indirect Taxes Half credit
Learning Objectives
The course aims to inculcate the spirit of understanding a complex law like Income tax Act
through the text of the law itself and understanding the rationale for the scheme of the law.
It helps in demystifying the complicated subject of taxation.
Course content
Direct Taxes
1. Scope of Income Tax2. Definitions/Concepts
(To the extent necessary to compute taxable income)
3. Residential Status and Scope of Income Incidence of Taxation4. Heads of Income and Computation there under;
5. Exclusion from Total Income (S.10)
6. Deductions from Gross Total Income
7. (Chapter VI A)
Indirect Taxes
1. Sales taxes2. Excise duty
Reference Text
1. Bare Text of Direct Tax Laws.2. Government Notifications, Rules, Circulars, Clarifications3. Students guide to Income Tax Dr. Singhania Vinod4. Taxation Singhvi & Chopade (Only Chapters pertaining to Central Excise,C.S.T & MVAT)
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HR 207 Managing Groups for Performance (Half Credit)
Learning objectives
This course covers key concepts associated with individual, interpersonal and group
processes within organisations. The course aims to enable students to explore the keydynamics of the multi-cultural work environment produced by the interaction of the above
processes. By the end of this course, successful students will recognise the key issues in
managing people across different hierarchal levels and utilise appropriate conceptualframeworks to explain differences. They will also be able to identify and explain the
impact of variables in the application of key organisational behavior theories by managers.
Course content:
1. Organizational Design: 7 S Framework, Structure, size, technology, environment of
organization; organizational conflicts causes and resolution
2. Organizational Roles: Concept of roles; role dynamics; role conflicts and stress.3. Culture: Environment, organizational culture and climate, contemporary issues
relating to business situations, Role of Leader in creating Cultures.4. Leadership: Concepts and skills of leadership; leadership and managerial roles,
leadership styles and effectiveness; contemporary issues in leadership, Distributed
Leadership.5. Group Behavior: Work groups formal and informal groups and stages of group
development.
6. Group Dynamics: Concepts of Group Dynamics, group conflicts and group
decision making7. Team Effectiveness: Nature of effective groups, making team effective impact of
job design on work motivation, empowerment; cross functional and self directed
teams.8. Power and Politics: sources and uses of power; politics at workplace, tactics and
strategies.
9. Organizational Change: Process of change and Organizational Development
Reference Text:
1. Organizational Behavior: Emerging Realities for the Workplace RevolutionSteven L. McShane, Mary Ann Young Von Glinow; McGraw-Hill College; March
2004
2. Organization Behavior; Stephen P Robbins; Prentice Hall; November 20043. Organization Behavior; Fred Luthans, McGraw Hill / Irwin; 10th Ed.; February
2004
OP 208 Operations Research ( Full Credit)
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Learning Objectives:
The purpose of this course is to study the basic tools for quantitative methods for decision
making. The emphasis is on solution methods and strategies.This is an introductory course
in operations research (OR). The objective is to introduce the student to the OR process andto a number of different areas within OR. The primary emphasis will be on linear
programming and its applications, covering modeling, the simplex method, post optimality
analysis, and the transportation and assignment problems.
Course content:
1. Introduction to OR: Concepts, Genesis, and Application Potential to Diverse
Problems in Business &Industry, Scope and Limitations.
2. Assignment Problem: (AP) Concepts, Formulation of Model, and HungarianMethod of Solution Maximization / Minimization Balanced / Unbalanced
Prohibited Assignments Problems.
3. Transportation Problem (TP): Concepts, Formulation of Model SolutionProcedures for IFS and Optimality Check - Balanced / Unbalanced -
Maximization / Minimization Case of Degeneracy Prohibited Routing Problems
Post-Optimal Sensitivity Analysis.4. Linear Programming (LP): Concepts, Formulation of Models, Diverse Problems
Graphical Explanation of Solution - Maximization / Minimization Simplex
Algorithm Use of Slack / Surplus / Artificial Variables Big M Method/ Two
Phase Method Interpretation of the Optimal Tableau (Unique Optimum,Multiple Optimum, Unbounded ness, Infeasibility & Redundancy Problems.)
5. Linear Programming (LP): Duality Principle Primal / Dual Inter-relation Post
Optimal Sensitivity Analysis for changes in b-vector, c-vector, Addition/Deletionof Variables/ Constraints Dual Simplex Method Problems Limitation of LP vis-
-vis Non-linear Programming Problems, Brief Introduction to Non-LP models
and associated problems.6. Network Analysis: Minimal Spanning Tree Problem Shortest Route Problem
Maximal Flow in Capacitated Network Concepts and Solution Algorithms as
Applied to Problems Project Planning & Control by use of CPM/PERT-Concepts.
7. Definitions of Project, Jobs, Events Arrow Diagrams Time Analysis and
Derivation of the Critical Path Concepts of Floats, free, interfering, independent)
Crashing of a CPM Network Probability Assessment in Pert Network.
8. Queuing (Waiting-line) Models: Concepts Types of Queuing Systems (use of 6Character Code) Queues in Series and Parallel- Problems based on the results of
following models (M/M/1) Single Channel Queue with Poisson Arrival Rate, andNegative Exponential Service Time, With and Without Limitations of Queue Size.
(M/G/1) Single Channel with Poisson Arrival Rate, and General Service Time, PK-
Formulae9. Inventory Models: Types of Inventory Situations Fixed Quantity/Fixed Review
Period Cost Involved Deterministic Probability Models Economic-Order-
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Quantity (EOQ) and EBQ for Finite Production Rate- Sensitivity Analysis of EOQ
EOQ Under Price Break Determination of Safety Stock and Reorder Levels
Static Inventory Model (Insurance Spares).10. Digital Simulation: Concepts Areas of Application Random Digits and Methods
of Generating Probability Distributions Applications to Problems in Queuing,
Inventory, New Product, Profitability, Maintenance etc.11. Replacement & Maintenance Models: Replacement of Items Subject to
Deterioration and Items Subject Random Total Failure Group vs. Individual
Replacement Policies.12. Game Theory : Concepts-2-person, n-person games zero- sum and Non-zero-sum
games- Solution Procedures to 2-person zero sum games Saddle point, Mixed
Strategy, Sub-games Method for m x 2 or 2 x n games Graphical Methods
13. Equivalence of Game Theory and Linear Programming Models Solution of 3x3Games by LP Simplex including Duality Application for Maximizing/ Minimizing
Players Strategy
Reference Text
1. Operation Research - Taha
2. Quantitative Techniques in Management N.D.Vora
3. Quantitative Techniques in Management J.K.Sharma4. Operations Research, Methods & Problems Sasieni M. & others
5. Principles of Operations Research N.M. Wagher
6. Operation Research V.K.Kapoor
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Q 209 Research Methodology And Marketing Research ( Full Credit)
Learning Objective
This course attempts to define what research is, why we do research, and the various
methods that researchers use to investigate problems. The module provides a framework tostudents for designing and executing research.
Course Content
1. Relevance and Scope of Research in Management
2. Steps involved in the research process & Converting Business Problems to
Research Objectives.
3. Research Design.4. Data Collection: Questionnaire Design.
5. Analysis Part 1
6. Analysis Part 2
7. Product Concept & Pricing Testing8. Brand and Communication Research
9. Presenting Research Data10. Syndicated Research Brief Introduction to TAM, IRS, Consumer Panel, Retail
Panel
Reference Text
The faculty will be sharing a list of relevant reference sources throughout the course.
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EB 210 Business Analysis (Information Energy in Business)( Full Credit)
Learning Objectives
To help participants understand the importance of Information and Information
Systems in todays world
To clarify Key terms and concepts related to information
To expose participants to a few typical information systems such as Accounting,
MRPII, Inventory etc To explain these in terms of information flow as well as
broaden their perspective on these in terms of the variations in these systems basedon the nature of business.
To study Business Processes and Information flows in a variety of businesses.
To help participants appreciate the relationship between Information Systems/IT tobusiness and organizational strategy
To train participants in designing a good MIS report To train participants to study and document business processes. The purpose of the
exercise is to get a good understanding of a business process.
To train participants to map the information required for a given decision making
process. To document the decision process and highlight the information needed
for taking the decision.
To understand how information can be used in various areas to bring about
competitive advantages to an organization.
To introduce the concept of Information Security.
Course Content
Basic Concepts about Information & the need for Information in an Organisation
Info Energy for day to day workflows
Defining MIS needs of a manager
CSF Methology a more complete understanding
Information Energy for Business Decisions
Relationship between Information Systems and Organisation
Information as a Strategic Tool
Information as an Asset and the need for Information Security
The role of IT in Information Systems
Reference Text
MIS a Conceptual Framework by Davis and Olson McGraw Hill Publication 2nd
Edition
Case Studies :
o Cases/Caselets Authored by Prof Pradeep Pendse on
Determining Information Needs
Evaluating Information Requirements
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Caselet on Information Security
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EB 211 IT Compliance & IT Security ( Full Credit)
Learning Objectives
General understanding about compliance requirements for enterprise risk in thecurrent context.
Understanding the principles and basic provisions and implementation
requirements for each of the standards.
Course Content
Explaining the context and overview of compliances in various areas
IT Act and related Indian Laws
Sarbanes Oxley Act and related US Legislations
SAS 70
BS-7799 HIPAA
ITIL
IT Governance Framework COBIT The COBIT model, key IT
processes etc
Reference Text
COBIT 3.0/4.0 IT Governance Institute
BS 7799 IT Security Standards
Appropriate Standards like Sarbanes Oxley
IT Act 2000
IT Security
Learning Objectives
Understand risk associated with IT
Appreciate need for the framework in accordance to IT Security Governance.
Understand the Audit view point
Course Content
1. Importance of Risk Management in IT. View of Information as an asset and the
need to protect it.
2. Risk Management- Definition of Threat / risk3. Risks associated with IT, Broad approaches to Risk management.
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4. Various Controls such as for:
Physical Security
Anti-Virus, Anti Spam etc
Media Handling
Application Security
Access Controls Environmental Controls
Security w.r.t External Agencies5. Mapping of security products to various areas and controls
6. Business Continuity Management
7. Business Continuity Plan
8. Disaster Recovery Plan9. Emergency Response Management
Backups onsite, offsite and escrow
Enterprise view of IT Security : IT Policy, Organisation for IT Security, needfor enterprise wide monitoring of IT Security
10. Concept of IT Governance COBIT Framework overview, Identifying various IT
Management Processes as per COBIT11. IT Standards BS7799 overview . Relating previous learning to BS7799
12. Auditing considerations Approaches to Audit , Collecting Evidence , Tools for
auditing
Reference Text
1. IT Security Governance by IT Governance Institute (ITGI)2. BS:7799/ISO/IEC:17799
3. Business Application (System & Web) Process Flow and Security
4. Database Security5. Network and Communication Security
6. Business Continuity Management
7. Information Systems Control and Audit Ron Weber -- Pearson
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Trimester III
GM301 Business Environment (Full Credit)
Learning Objectives:
Understand the meaning of business within the context of the changing
environment
Environmental Analysis and Scanning to identify growth opportunities and threats
Identify Key Business Growth Engines for the world
Understand the forces that shape the relationship between government and businessand between business and society
Understand the forces and trends in both the national and the international business
arena
Understand the meaning and scope of the modern corporation: Multinational
National Corporations, Global Companies, Transnational Companies
The module will be delivered through lectures and presentations on 11 industry segments.Lectures will provide the basic material coverage and the projects/ presentations will
provide the students the opportunity to explore some of these issues in more depth and
detail. They will focus on particular themes and issues.
Course content:
1. Introduction to business and its environment
2. Economic forces that shape the business
3. Social forces that shape the business4. Competitive environment Five forces analysis5. Swot analysis of industry / product category
6. Industry sector presentations & analysis
7. Impact of M&A in shaping business environment8. Review of infrastructure and oil industry
Reference Text:
1. Economic Environment of Business, S.K.Misra and V.K.Puri, Himalaya Publishing
House, 20052. Business Environment, Francis Cherunilam, Himalaya Publishing House, 2005
3. Business Environment Aswathappa, HPH
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F302 . Financial Management (Full Credit)
Learning Objectives
The objective of the course is to introduce the students to the fundamentals of Financial
Management. The course covers the introduction of basic concepts in the subject.
Course Content
1. Objective of Financial Management
2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis &
Cash Flow Analysis3. Sources of Finance Short Term / Long Term, Domestic / Foreign, Equity/
Borrowings/Mixed etc.4. Cost of Capital & Capital Structure Planning, Capital Budgeting & Investment
Decision Analysis (using Time Value for Money Theory)
5. Working Capital Management Estimation & Financing
6. Inventory Management7. Receivable Management
8. Cash Management
9. Dividend Policy/Bonus Theory & Practice
Reference Text:
1. Financial Management - Brigham
2. Financial Management - Khan & Jain
3. Financial Management - Prasanna Chandra4. Financial Management - Maheshwari
5. Financial Management S.C.Pandey
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M 30 3. Marketing Applications & Practices (Full Credit)
Learning Objectives:
The course introduces students across specializations to the application aspects of
marketing Management, its relevance in an organization and equips them with the subjectaspects to understand marketing decision making. Students will also be exposed to
specialized aspects of marketing practices in B2B marketing, rural markets, Services
business, Retail management, one-to-one marketing, and market research practices in thefield of marketing. Essential component of this module is a term project in groups covering
all industry verticals.
Course content
1. Marketing Overview, Announcement of term projects
2. Awadh Agro foods case analysis & STPD applications
3. Suzuki Samurai case analysis & Market positioning & differentiation applications4. Standard Machines case discussions & Branding/value pricing issues for industrial
products5. Services marketing & Starbucks value proposition
6. B2B marketing & Industrial buyer behavior for Black & Decker products
7. Demand Forecasting and its application in Agro products8. Rural marketing & practices of FMCG companies
9. Wall mart case analysis & Retail strategies
10. Phillips Hi Fi stereo case & Integrated marketing communications
11. Direct Marketing
Reference Text
1. Philip Kotler 11th edition, Marketing Management Prentice Hall India2. Basic Marketing,13th edition, Perreault and McCarthy Tata McGraw Hill
3. Marketing management Indian context Dr.Rajan Saxena Tata McGraw Hill
4. Marketing Management Ramaswamy & Namkumari Macmillan5. Marketing Lamb , Haire, McDonald
6. Marketing Zickmund & dAmico
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HR 30 4. Human Resource Management (Full Credit)
Learning Objective
To understand the psychology of Individual and organizational behavior.
To understand the need for planning, Budgeting, Marketing in H.R. practice.
To link the actual Individual performance to salary.
Course Content
1. Human Resource Management Its Scope, Relationship with other social Sciences
Approaches to Human Resource Management / Inter Disciplinary Approach,Recent Trends, Role of Line manager in HR functions.
2. Organization of HR Functions HR Department, Its Organization Policies,
Responsibilities and Place in the Organization.3. HR Planning: - Manpower Planning, Job Analysis, Job Description, Scientific
Recruitment and Selection Methods.
4. Motivating Employees Motivational Strategies, Incentive Schemes, Job
enrichment, Empowerment Job-Satisfaction, Morale, Personnel Turnover, andCompensation Strategies.
5. Performance Management Systems MBO Approach, Performance Counseling,
Career Planning, Performance Appraisal, and HR Score cared.6. Training & Development Identification of Training Needs Training Methods,
Management Development Programme, ROI of Training.
7. Organization Development Organization Structures Re-engineering, Multi-
Skilling, BPR8. Management of Organizational Change
9. HRD Strategies for Long Term Planning & Growth Productivity and Human
Resource Management.
Reference Text
1. Human Resource Management P.Subba Rao
2. Personnel Management C.B. Mammoria
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OP 305. Production Management (Full Credit)
Learning Objectives:
This course covers the production management related issues in manufacturing systems. It
blends theoretical and practical perspectives. The subject coverage includes introduction toproduction function and systems, value addition process thru latest techniques such as JIT,
SMED, planning process in scheduling and inventory, reliability in manufacturing thru
efficient plant layouts and maintenance and lastly control thru quality control measures.The module also covers world class manufacturing practices.
Course content:
1. The Production Function: Nature & Scope, interface with other functional areas like
Marketing, Finance, Personnel, and Materials.
2. Types of Production Systems: Job, Batch & Flow Systems, Assembly Lines,Process Plants, Intermittent & Continuous Production.
3. Concept of Value Adding Ratio or Manufacturing Velocity: Organizing productionfunction to maximize manufacturing velocity, superiority of flow production.
4. Plant Layouts: Flow or line layout, Cellular layout, U-shaped Cells, Workstation5. JIT: Just in Time Management
6. Batch Sizing: SMED (Single Digit Minute Exchange of Dies) for Batch Size
Minimization7. Inventory Management: Type of Inventory Management Systems, Detailed
Mathematical Treatment of P, Q, and MRP Systems, Selective Inventory Control
Techniques like ABC Analysis, HML Analysis, FSN Analysis, SDE Analysis etc.,Make and Buy Decision.
8. Scheduling Objectives, Elements of Scheduling, Master Scheduling, Priority
Planning, Facility Loading, Sequencing Problem of Scheduling.9. Reliability, Maintenance & Plant Services: Objectives, Types of Maintenance,Breakdown and Preventive Maintenance, Introduction to Estimation of Systems
Reliability, Fault Free Analysis.
10. Quality Control: Total Quality Control, What is Quality, Inspection, QualityControl, Introduction to Control Charts & Types of Control Charts Mean, Range,
Proportionate Defective (p) and (c) Charts.
11. Emerging Trends: World Class Manufacturing Practices with respect to otherContinents.
Reference text :
1. Production & Operations Management -S. N. Chary
2. Production & Operations Management -James. B. Dilworth3. Modern Production Management -By E. S. BUFFA
4. Production and Operations Management -By Norman Gaither
5. Theory and problem in Production and operations Management -By S. N. Chary6. Production and operation Management - By Chunawalla Patel
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EB 306 Outsourcing Management (Half Credit)
Learning Objectives
Understand Business Processes and types of processes that can be outsourced.
Indias strengths and weaknesses in the BPO world
Understand Delivery and Measurement Techniques for BPO Services.
Challenges in managing a BPO unit.
Course Content
1. Introduction to BPO/ITES as a concept
2. Industry Perspective Growth, Players , Segments etc
3. Indias Competitive Position in BPO/ITES
4. BPO Services offerings and their Metrics
Accounting and Transaction ProcessesHR Processes
Supply Chain Management
5. Infrastructure required for a BPO
6. Hiring Processes in BPO companies7. Operational processes in a BPO company
8. Evolution of Call Centres
9. How a call Centre Works In bound and Outbound
10. Technology Infrastructure required for Call Centres11. Logic used in call handling
12. Call Vectoring
13. Integration of all Requirements14. Managing a Call Centre Call Forecasting, SLAs, Determining Trunking and
Seats required etc
15. Future Trends emergence of KPO16. Staying Competitive
Reference Text
1. Handbook of Call Centre Management Keith Dawson -- CMP Press
2. Business Process Outsourcing Jyoti Kulkarni Welingkar Publication
3. Presentations from Faculty
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EB 307 ERP ( Enterprise Solutions, Overview of ERP, SCM CRM Enterprise
portals) Data ware housing & Mining (100 marks)
Course content:
Overview of IT applications in a common manufacturing cum marketingorganizations.
Overview of Applications in various Industry verticals such as Banking andFinance, Retail, Telecom, Healthcare etc
Enterprise Resource Planning (ERP) - Functional view of business processes and
how they are integrated using an ERP. Benefits of ERP.
Supply Chain Management Need for Supply chain integration, Application
overview of supply chain solution, advanced concepts such as Demand planning
and Supplier Relationship management functional and product perspective
Customer Relationship management Concept of CRM, modules of a CRMproduct and what they do such as sales force automation, forecasting, contact
management etc Business Intelligence and Data Warehousing
o Purpose of Data Warehousing, difference between data warehouse and a
conventional Database , Data warehousing products, Steps in building a
data warehouse Extraction, Transformation and Loading (ETL) etc Data
marts v/s Data Warehouse
o Multidimensional Analysis tools
o Data Mining Concept of Data Mining, Various models and algorithms for
mining, technology tools used for data mining
Knowledge Management - Need for KM, Types of Knowledge, Capturing ,
storing, reusing Knowledge , Implementing a KM initiative application of KM
in various industries. Enterprise Content Management role of content management ERP and other
transaction related records, web content, and other unstructured content.
Integrating Content management in organizational workflows and ERP systems etcExamples of content management tools and applications in various businesses
Enterprise Portals Concept of an enterprise portal, benefits to an organization,
technologies available for building such portals.
Enterprise Application Integration- Challenges in integrating various enterprise
applications evolution of platform neutral concepts such as XML to achieve
integration. other modern technologies for application integration
Reference Text
1. Presentations from the professor
2. ERP Dr Rahul Altekar
3. Demos/Screen Shots of ERP Software such as SAP CRM and SCM etc
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EB 3 08 Intro to Telecom (Full Credit)
Learning Objectives
Learning Objectives
Understanding the Telecom Industry and its evolution, the various technologies used intelecom, the use of telecom in e-business, the future of telecom.
Course Content
1. Evolution of telecom2. World telecom market
3. Telecom in India
4. Telecom and E-Business
5. The telecom technology world6. Wireline technologies
7. Wireline and Wireless technologies
8. Wireless technologies9. Networking technologies
10. Networking technologies- Wireless
Reference Text
1. Introduction to Telecommunication -- Gupta2. Technology Forecast 2003 -- PWC
3. Making sense of broadband -- McKinsey Quarterly
4. Survey of Telecom -- The Economist
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Trimester IV
Marketing Finance Operations HR
General
Management
(250 Marks)
International
Business (100
Marks)
International
Business (100
Marks)
International
Business (100
Marks)
International
Business (100
Marks)Services
Management (100
Marks)
Services
Management (100
Marks)
Services
Management (100
Marks)
Services
Management
(100 Marks)
Summer ProjectEvaluation (50
Marks)
Summer ProjectEvaluation (50
Marks)
Summer ProjectEvaluation (50
Marks)
Summer ProjectEvaluation (50
Marks)
Grooming (50
Marks)
Grooming (50
Marks)
Grooming (50
Marks)
Grooming (50
Marks)
Functional Areas
(300 Marks)
Product and Brand
Management (100Marks)
Advanced Financial
Management (100Marks)
Productivity
Techniques (100Marks)
IR and Labour
Laws (100Marks)
B2B Marketing (100Marks)
Corporate Law (100Marks)
ProductionPlanning and
Control (100
Marks)
OSTD (100Marks)
Distribution and
SCM (100 Marks)
Financial Markets &
Security Analysis
(50 Marks)
Materials
Management (100
Marks)
Psychometrics
(100 Marks)
Mergers &
Acquisitions (50
Marks)
IT & EbusinessSubjects (200
Marks)
IT Infrastructure
( 50 Marks)
IT Infrastructure
( 50 Marks)
IT Infrastructure
( 50 Marks)
IT Infrastructure
( 50 Marks)
Digital Business &
Strategy (150 Marks)
Digital Business &
Strategy (150
Marks)
Digital Business &
Strategy (150
Marks)
Digital Business
& Strategy (150
Marks)
Verticals (100
Marks)
IndustryVertical(100 marks)
IndustryVertical(100 marks)
IndustryVertical(100
marks)
IndustryVertical(100
marks)
Total Credits
(900 Marks)
8.5 9 9 9
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Trimester V
Marketing Finance Operations HR
General
ManagementIntegrative Manager(300 Marks)
Integrative Manager(300 Marks)
IntegrativeManager (300
Marks)
IntegrativeManager (300
Marks)Functional Areas
(300 Marks)
Strategic Marketing
(100 Marks)
Strategic Cost
Management (100
Marks)
Design and New
Product
Development (100
Marks)
OD & Change (50
Marks)
Sales Management &
Sales Promotion (100
Marks)
Fiscal Policy and
Corporate Tax
Planning (100 Marks)
Logistics and SCM
(100 Marks)
HRP (50 Marks)
Marketing Finance
(50 Marks
SAPM (50 Marks) World Class
Manufacturing (100
Marks)
Compensation
Benefits (100
Marks)
QuantitativeTechniques in
Marketing (50 marks)
QuantitativeTechniques in
Finance (50 Marks)
ManagerialCounseling (100
Marks)
IT & Ebusiness
Subjects (200
Marks)
Managing IT Projects
( 50 Marks)
Managing IT Projects
( 50 Marks)
Managing IT
Projects ( 50
Marks)
Managing IT
Projects ( 50
Marks)
Digital Business &
Strategy(100 marks)
Digital Business &
Strategy(100 marks)
Digital Business &
Strategy(100
marks)
Digital Business
& Strategy(100
marks)
IT Quality (50 Marks) IT Quality (50 Marks)IT Quality (50Marks)
IT Quality (50Marks)
Verticals (100
Marks)Industry Verticals
(100 Marks)
Industry Verticals
(100 Marks)
Industry Verticals
(100 Marks)
Industry
Verticals (100
Marks)Total Credits (900
Marks)
9 9 9 9
Trimester VI
Final Project (2 credits) (200 marks)
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Trimester IV
Course structure:
Core subjects - Two credits
Core subjects are common for all specializations and subjects focus on areas likebusiness policy, economics and general management
Functional majors Four creditsAll students opting for different specializations are required to complete all majors listedunder respective specializations.
Electives Two creditsAll students have a choice of selecting two courses from a basket of electives assignedfor their specialization. This will enable the students to pick up electives across allspecializations and will also allow them to choose courses fitting to industry verticals
they would like to focus for their career. A minimum batch size requirement for offeringan elective is 25.
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General Management
GM401. International Business ( Full Credit)
Learning Objectives
To give the students an overview of the International Business Process and the variouscollaborative strategies from the industry perspective
Course Content
1. Overview of the International Business Process2. PEST factors affecting International Business3. Government influence on trade4. International Trade Theories
5. Foreign Direct Investment (FDI)6. Country Evaluation and Selection7. Collaborative Strategies8. International Marketing9. International Trade Agreements10. International Trade Organizations
11. Foreign Exchange12. International HR Strategies13. International Diplomacy
Reference Text
1. International Business Daniels and Radebough2. International Business Sundaram and Black
3. International Business Roebuck and Simon4. International Business Charles Hill5. International Business Subba Rao
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GM 402.Services Management ( Full Credit)
Learning objectives:
This course integrates operations, marketing, strategy, information technology, and
Human resources issues relevant to service firms and firms developing service as asource of competitive advantage. The course also looks at the implications ofrelationships,loyalty, customer satisfaction, service recovery and other critical elementsin services marketing. At the end of this course, students will have a clearunderstanding of marketing and management issues faced by service organizations; andhow marketing, operations and human resource management issues need to beintegrated and driven by a customer focus to create a successful service organization.
Course content:
1. Introduction Nature of services, the services marketing mix
2. Consumer Behavior consumer expectations of service.
3. Creating service products
4. Designing service processes
5. Branding, positioning, pricing
6. Managing demand, capacity and service assets
7. Designing the service environment
8. Managing customer loyalty
9. Customer complaints and service recovery
10.Service Productivity and Quality
11.HRM in services
12.Word of Mouth referrals
Reference Text
1. Zeithaml, V, M.J. Bitner, and D. Gremler (2006), Services Marketing, 4th Ed.McGraw Hill
2. Christopher Lovelock. Jochen Wertz, Chatterjee Services Marketing, 5th Edition,Pearson Edition.
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G M 403 Summer Project Evaluation ( Half Credit)
All students need to submit a project report of their summer internships by end July.The assessment for this project will be thru presentations followed by Viva, as wellas by project guides for respective students from industry.
GM 404 .Grooming ( Half Credit)
IT & E-Business Subjects (200 Marks)
IT 403 IT Infrastructure ( Half Credit)
Learning Objectives
Understand Role of the IT Function and the processes and tasks involved
Managing the IT function in a large organization
Understanding various frameworks used for Planning IT and InformationSystems and evaluating the success or other wise of the IT function
Dealing with Vendors and Managing the process of Outsourcing
Understand the complexity of modern IT infrastructure and the challenges inmanaging these. Discussion /cases in this area. Frameworks such as ITIL &
COBIT would help.
Course Content
Long Term Planning of IT
IT Governance overview of frameworks such as COBIT etc
Managing IT as a function/appreciation current challenges faced by CIO
IT Scorecard
IT Services Management etc.
Reference Text
Managing IT Infrastructure TMI
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IT 403 Digital Business & Strategy ( One & Half Credit) (currently under revision)
Course content:
Exposure to software development process Software Lifecycles such as Waterfall,
Spiral, Prototyping, Rational Unified Process, Agile Methodologies Various
phases in each lifecycle model, and the pros and cons of these approaches tosoftware development (2 sessions)
Analysis and Design of Information systems (4 sessions)
o Assessing the Feasibility of a system
o Gathering detailed requirement
o Use of Structured methods such as Data flow, Entity Relationship diagrams
etc Use of Object Analysis and Design
o Use Cases and visualization of the IT based solution
o Design of Inputs , Outputs and other interfaces
Documenting Software requirements - various documents used at different stages ofsoftware development process User Requirement Specifications (2 sessions)
Software Estimation challenges in Estimation of software methods of software
estimation such as Line of Code, Function Point, COCOMO, Use Case PointMethod etc Estimating a Coding Task versus non-coding activities such as
Documentation etc
Software Quality and Testing Need for testing, Quality assurance of software at
each phase in the lifecycle, Various types of tests such as Black box v/s White box,Functional test, code reviews , Stress tests, load tests etc Use of Use Cases for
functional testing, Preparing Test Data and Test Cases, overview of Automated
methods for testing (2 Sessions)
Review of Student Presentations on exercise which requires them to analyse abusiness process, document the requirements, Analysis and Conceptual design of
the system, estimation of the software size (1 Session)
What is architecture ?
Why Software Architecture ? goals and purpose of architecture
Types of Architectural views of software Project Managers view, The
Engineering view, the Usecase view etc 4+1 view of architecture
Layers of architecture organizational Architecture, Information Architecture, IT
Architecture , Application Architecture etc
What is a Pattern ? Application to software design , benefits of using designpatterns
Explanation of key Design patterns GRASP Patterns etc
Explanation of key Architectural patterns
Overview of Enterprise Architectural Framework The Zachmanns Framework
Reference Text
The Art of Software Architechture Stephen Albin
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Software Engineering -- Pressman
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Functional Areas (300 marks)
Marketing Specialization
M 405 Product & Brand Management ( Full Credit)
Learning Objectives
The course examines the tools and techniques available for strategic market productand brand planning. Specific decisions to be addressed are product policy, the selectionof product market strategies, new product development, product-line modification, brandequity and brand building strategy.
Course Content
1. Introduction to product management: Role of product management incontemporary marketing environment
2. Product policy issues3. Product marketing planning process/Annual product plan4. Product analysis: category/competitor/customer/ demand5. Developing a product strategy6. New product development strategy7. Market selection and direction-Role of product portfolio planning8. Managing existing products over product life cycle9. Understanding brands and the brand building process10. Brand Equity Analysis11. Brand Positioning Strategy12. Brand Identity
13. Brand Articulation: Articulating brand identity through Brand Design- Logos,
Name, Packaging, Mascot14. Brand Execution: Executing brand identity through integrated marketing communications15. Brand Extensions: Extending brand identity through line and category extensions16. Managing Brand in Global Markets17. Legal Issues in Branding
Reference Books
1) Ramanuj Majumdar (1999) Product Management in India. New Delhi: PrenticeHall
2) Baker, M & Hart, S, Product Strategy and Management, Prentice Hall, 19993) Morse, S, Successful Product Management, Kogan Page, 1994.
4) Hisrich, R, and Peters, M, Marketing Decisions for New and Mature Products,2nd Ed, prentice Hall, 1991
5) Lehman,DR and Winer,(2002). Product Management, New Delhi: Tata McgrawHill.
6) Keller, K, Strategic Brand Management, Prentice Hall, New Jersey, 19997) Aaker, D A, Building Strong Brands, Free Press, 19968) Aaker, D A, Managing Brand Equity, Free Press, 19949) Kapferer, Jean Noel, Strategic Brand Management, Kogan Page, 199710) Gilmore, F Brand Warriors, Harper Collins Business, 1998
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11) Pran K.Chaudhary (2001), Successful Branding, Hyderabad: University Press
M 406 B2B Marketing ( Full Credit)
Learning Objectives
The business market is huge; quadruple the size of the consumer market. How docompanies sell to other companies effectively? To succeed in this sector we need tounderstand organizational buying behavior and the needs of their target audiences, andby creating, delivering and measuring value.
This course focuses on the strategies, tools and techniques of successful businessmarketing. Key among these is the notion of the demand chain, which comprisesmarket intelligence, product or solution development, positioning for value and go-to-market tactics: distribution channels, demand generation, sales force management,account penetration and customer relationship management.
Course Content
1. Introduction to Industrial Marketing, Differences between Industrial & ConsumerMarketing
2. Industrial Marketing Environment, Types of Customers, Segmentation
3. Derived demand concepts
4. Industrial Buyer Behavior ,
5. Industrial Marketing Research,
6. Branding of Industrial, High Technology & Commodities
7. Industrial Advertising & Promotions,
8. B2B Product Decisions, New Product Development,
9. Industrial Pricing Decisions.
10. Role of Services in Industrial Marketing
11. Industrial Distribution12. Internet Marketing
Reference Text
1. Industrial Marketing Analysis, Planning and Control By Robert Reeder, EdwardG. Briety and Betty Reeder Prentice Hall of India.
2. Industrial Marketing Management By Michael D. Hutt [Arizona State University],Thomas W. Speh [Miami University] Published by Holt Sarenders
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3. Industrial Marketing By Krishna K. Havaldar Tata McGraw Hill
M 407 Distribution and SCM ( Full Credit)
Learning Objective
In addition to developing the knowledge and understanding of distribution functions,this course also aims to develop skills required to manage logistics & supply chainrelated issues. The students should be enabled to appreciate, & analyze, distributionproblems, solve them, by working collaboratively within groups, using and working withnumerical information, negotiating, resolving conflicts and making, reporting andevaluating distribution decisions.
Course Content
1. The roles of distribution function in the marketing mix and the meaning ofdistribution, logistics, and supply chain management.2. SCM issues, opportunities, and strategies. Value chain.
3. Distribution budgeting and control systems: Cost of distribution: inventory,warehousing, material handling, order processing, packing and transportation4. Forecasting and managing supplies across the supply chain.
5. Channel design and management for consumer, industrial products, ruralmarkets and services. Managing channel members, selection, training,development, motivation and performance appraisal of channel members.
Handling & resolving channel conflicts.6. Financial dimensions of dealer management.
7. Systems, ERP solutions opportunities and challenges. .8. Fiscal levies / regulations in distribution CST , VAT , Octroi , Excise dutiesetc
9. Techniques Of Modern Physical Distribution Management LogisticsManagement. Use of technology.
10. Inventory & stock management11. Warehouse Management
12.Alternate modes of transportation Road, air, rail and sea13. OR models related to SCM.
Reference Text
1. Logistical Management Donald J Bowersox / Bowersox & Closs.2. Physical Distribution Management Logistical Approach Dr.K.Khanna3. Logistics & SCM by Martin Christopher4. SCM (Strategy, Planning, & Operations) by S Chopra, & P Meindl
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Finance Specialization
F 404 Advanced Financial Management
Learning ObjectivesThe objective of the course is to extend the knowledge given to the students in FM I tothe higher level. This course takes detailed study of the subjects in FinancialManagement.
Course Content
1. Corporate Finance -
Capital Structuring - Theory & Practice
Investment (Project) Identification & Feasibility Analysis with sensitivities.
Financing Options - structuring & evaluation Off-shore / On-Shore
Instruments, Multiple Option Bonds - Risk Analysis, Financial engineering Financial Benchmarking - concept of shareholder value - maximization.
2. Investment Banking -
Valuation of Corporate / Projects / Investment Opportunities - Due DiligenceProcedures
Credit Rating of Countries / State / Investment & Instruments
Joint Venture Formulations - FIPB / RBI
Merchant Banking -- Role & Functions - Loan Syndication - IPO - PrimaryIssue Management
3. Infrastructure Financing Issues & Considerations (Financial Feasibility, Pricing & Earning Model)
Financing Options
Sick companies Act / Provisions of BIFR / Rehabilitees of sick units / RestructuringofSick units.
4. Indian financial systems.
Reference Text:
1. Financial Management Brealey & Myers2. Financial Management Brigham & Houston3. Indian Financial Systems M.Y.Khan
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F408. Corporate law ( Full Credit)
Learning Objectives:
To familiarize the students with the basic concepts of law. To demonstrate an understanding of the main principles of contract law and company
law
To understand the relation and importance of the relation of industry and legalframework
To provide adequate knowledge of recent developments in Law.
To give a brief overview of the Competition Act
To acquaint students with provisions of the Consumer protection act
Course content
1. Indian Contract Act2. Sale of Goods Act3. Salient Features of Companies Act4. Competition Act 2002
5. Cyber Laws Information Technology Act and E-commerce Regulations6. Intellectual Property Rights Laws relating to IPR7. Exposure to International Business Treaties, Negotiation Laws8. Exposure to Laws Governing Business Restructuring (M & A, Sick Industrial
Cos. Foreign Collaboration & JVs, Business Restructuring- Commercialaspects SEBI laws relating to M&A etc.)
9. Consumer Protection Act
Reference Text
1. Business Law by N.D.Kapoor2. Business Law by Bhulchandani3. The company act by Avtar Singh4. Cyber Laws by Taxation Publishers5. Intellectual Property Law by P.Narayanan6. Merchantile Law by S.S.Gulshan7. Merchantile Law by M.C.Kucchal
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F408. Financial Markets & Security Analysis ( Half Credit)
Learning objectives:
Build awareness of various financial services on offer in the modern financialmarket place and how they work. Build awareness and knowledge about projectfinancing, securitization, credit cards, venture capital financing and credit rating.
Course Contents:
1. Introduction to Financial Markets and Services2. Innovative methods of project financing (Securitization, Factoring,
Forfeiting etc.)3. Management of Public Issue4. Credit card, Debit card and Smart card5. Credit rating
6. Venture capital Financing
Reference Text:
1. Financial Services by M.Y.Khan2. Financial Services by Dr. S. Gurusamy
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F407 Mergers & Acquisition Half credit
Learning Objectives
Build awareness and basic knowledge of how mergers and acquisitions happen and howthey are implemented from proposal to valuation to integration, including dealing withregulatory hurdles and opportunities
Course Contents
1. Introduction / Types.2. Rational3. Valuation -DCF.4. Other methods.5. Impact of Mergers on the EPS of the receiving company.6. Boundaries of negotiation.
7. Chain letter game.8. Income Tax Act (Sec 72A) Reverse mergers.9. Issues relating to Take-over.10. Clause 40 A & 40 B11. SEBI Code12. Managerial issues involved in Take-over.13. Identification of the target company14. Company Act procedure.15. Courts view on exchange ratio.16. Leverage buyouts.
Reference Text
1. Principal of corporate finance- Brealey Myers2. Valuation- Copeland3. Valuation- Damodaran4. HLL-TOMCO Case study
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Operations specialization
OP 404. Productivity Techniques ( Full Credit)
Learning Objectives
The Purpose of this subject is to bring the concept of efficiency, effectiveness andproductivity, how this affects national prosperity
Course Content
1. Concept of Productivity and applications2. Measurement of productivity3. Approach to productivity Improvements4. Work Measurement / Work study
Method Study:
Intro and solution of jobs, flow diagram, string dia, flow process chart, multipleactivity chart, travel charts, principles of motion economy, classification ofmovements. Micro motion study, simo-charts
Work Measurement:Purpose, use, techniques and procedure of work measurement, time study,activity sampling, synthesis, analytical estimating, predetermined motion timesystems.
5. Value Analysis, Value Engineering and applications.6. Job Evaluation7. Learning Curve & Ergonomics8. Wage Incentives
9. O & M applications10. Benchmarking and setting standards11. Role of TQM / QCs / JIT in productivity12. Indian case studies.
Reference Books
1. Productivity Techniques P.S.Shrike2. Introduction to work study A Hand book --- ILO3. Quality Circle in Action Mike Robson4. Productivity Journals Handouts
5. Ralph M Barnes6. Motion and time study, design and measurement of work New York John Wiley
and Sons.
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OP405. Production Planning & Control Systems ( Full Credit)
Learning Objectives
Optimal use of all resources going into manufacturing processes is the key
objectives of PPC: Be it plant & machinery, materials, manpower or methods,everything synchronized to meet Customer demands without losing out on Cost orQuality.
Course Content
1. Role of production Planning Objectives and control in different manufacturingsystems meaning of PPC Various functions and responsibilities
2. Aggregate Planning Types of production plans, Long-short term plans phasesof aggregate planning Preparing of Demand forecast Determination ofOptimal production Strategy Heuristic methods.
3. Capacity Planning Determination of capacity requirements, capacity for a single
and multistage systems, evaluation of alternative plant sizes, determination ofequipment requirements for successive production stage.
4. Decision based on capacity utilization
5. Plant Layout Determination Objectives, Factors affecting layout optimization,use of travel chart, use of compute models like
6. Documents used in PPCS / Importance of process knowledge7. Design of continuous flow system8. Intermittent Production systems9. Job shop scheduling10. Flexible Manufacturing systems11. Role of computer in PPCS Exposure to ERP packages12. Inventory control of WIP
13. Evaluation of PPC function.
Reference Text
1. Production Planning & Inventory Control - John F Magee2. Production Planning & Control - L. C. Jhamb3. Elements of PPC - By Samuel Eilon4. PP & Inventory Control - By Seetharama L Narasimhan, Dennis W. Mc Leavey,
Peter J. Billington5. Manufacturing Planning & Control - By Vollman , Bery , Why bark, Jacobs
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OP407. Materials Management ( Full Credit)
Learning Objectives
Understand basic principles of MM / SCM
Strategic role of MM / SCM
Integrated approach
Purchasing as a profit center
Warehousing principles and practices
Course Content
1. Materials Management
Strategic role of MM / SCM from the point of view of Finance and Cost
Origin and basic concepts of Materials Management
Profit centre concept of MM
Integrated concept of MM Centralization Vs Decentralization system of MM
MM as a prelude to Supply Chain management
2. Inventory Management
Need for inventory control
Types of inventories
Factors influencing inventories
Techniques of inventory control
inventory control system Conventional systems and recent systems
WIP and effect on inventories
Inventory control systems related to finished goods
3. Purchasing Management
Objectives / Profit centre concept essentials of purchase function
Purchase policies procedures
Purchase cycle / Ordering system
Make or Buy Decisions
Legal aspects of Purchasing
Right pricing / price cost analysis / Price forecasting techniques
Negotiations in Purchasing
Purchasing ethics / Buyer seller relationship
Vendor Development / ancillarization / purchasing systems
Use of IT in purchasing
Imports in the liberalization era.
4. Stores Management
Objectives / Types of Stores / Major functions and responsibilities
Stores layout / MH and storage systems
Quality Preservation methods and shelf life items
Stock verification / Records Management
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Codification / Standardization / Variety Reduction
Controlling costs ON materials
Tools / Dies / Spares inventories and Management
Management of Scrap / Disposals
5. Evaluation of Materials Management Norms and Yardsticks for measurement
Various parameters for evaluation
Use of IT and efficiency.
Data analysis and continuous Improvement
Reference Text
1. Materials Management Prof P Gopalkrishnan2. SCM Prof R.R Mohanty
3. Purchasing & Inventory Management K.S Menon
4. Material Management M M Verma Sultan Chand and Sons.5. Donald W Dobles Lamber Lee Jr. and Davind N Burt Purchasing and Materials
Management New Delhi: Tata Mc Grow Hill 4th Edition 1994
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HR specialization
HR404. Industrial Relations & Labor Laws
Learning Objectives
1. To understand the psychology of individual and organizational behavior.2. To understand the Laws of the land & their application.3. To conduct an Industrial audit climate survey.
Course Content
Industrial Relations
1. IR Role of Employer, Employees & Govt. An overview
2. Collective bargaining conciliation adjudication Concepts, live case studiesand trends in settlements.3. Voluntary arbitration meaning, scope and methodology4. Strike, Lockout, Public utility service meaning and scope5. Role of trade unions meaning, scope traditional v/s modern6. Standing orders - meaning, scope and methodology7. Grievance handling meaning, scope, design of process, procedure, settlement8. Industrial relation audit how, why, design, conducting an audits, analysis and
presentations.9. Industrial jurisprudence Indian Constitution
Labor Laws
1. Factory Act - 19482. Industrial Disputes Act- 19473. Bare Act4. Contract labor regulation- 19705. Provident Fund Act6. ESIC/S Act7. Workman Compensation Act8. Shop & Establishment Act9. Standing Orders- 1946- Trend analysis of case laws (overview only)
Reference Text
1. Dynamics of Industrial Relations C. B .Mamoria
2. Industrial and Labor Laws S. P. Jain3. Industrial & Labor Law- A.N. Sarma.
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