Peter's Deck from Benefit

Making the Impossible,

Possible

Nothing is impossible

Why did he do it?

The Power of a Prize

Twenty-six teams from seven nations

>6 Billion Media Impressions Worth in Excess of $120 Million

History was made

National Air & Space Museum

Radical breakthroughsfor the benefit of humanity

Mission:

>$1 billionprivate

space industry

$100 millionspent in pursuit$10 million

prize

• Highly leveraged

• Efficient

• Sparks industry

$2.5 million seed money

X PRIZE Hallmarks:

Board of Trusteesand

Vision Circle Members

Prize Groups

Energy & Environment

Life Sciences Exploration Education & Global Development

X PRIZE Labs

Attributes of an X PRIZE

• Target market failure• Clear, objective & simple rules• Bold, audacious goal• Hard but attainable• Define a problem, not a solution• Can be won in 3 - 8 years• Assure “back-end business”

Results of an X PRIZE

• Attract maverick thinkers• Make heroes of the teams• Encourage intelligent risk taking• Change the paradigm of what’s possible

• $10M or more!!• 3 – 8 years!!• Paradigm Change

X PRIZES:

• $250K - $2.5M• 1 – 2 years• Technology Demo

• $10M or more!!• 3 – 8 years!!• Paradigm Change

X PRIZES: X CHALLENGES:

Active Prizes

$50 million

Image to bereplaced

Sequence 100 human genomes in 10 days or less.Ushering an era of personalized medicine.

$10 million

Reduce cost of planetary exploration.

Stimulate interest in science and technology.

$30 million

Inspire a new generation of viable, super-efficient vehicles that help break our addiction to oil and stem the effects of climate change with 100+ MPGe (energy equivalent) cars.

$10 million

$2M Northrop Grumman Lunar Lander X CHALLENGE

Making the Impossible,

Possible