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Advertising idea. Presentation by NRM. www.nrm.lt
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ADVERTISING IDEA PRESENTATION
PRODUCT: PERWOLL BLACK MAGIC
MAIN IDEA
“Perwool Black Magic” prevents black and dark colors from fading and removes the grey
appearing fibrils with each wash, keeping black and dark color intensity longer like new.
The main idea was - keep the color! Embarrassing, for all people, is to see how the color is
flowing from the clothes they wash. This emotion has been used in the advertising for “Perwoll Black
Magic”.
WAYS OF ADVERTISING
1. Press
2. Posters
3. Internet banners
4. TV ad.
This is just example! Everything can be edited: colors, phrases, sizes…
Press
Poster
Internet banner
Creative advertising agency “NRM” Email: info@nrm.lt Phone: +370 614 79399 www.nrm.lt
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