Persuasive Media. Persuasive media includes any text that attempts to sell a product or a service...
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- Slide 1
- Persuasive Media
- Slide 2
- Persuasive media includes any text that attempts to sell a
product or a service to a consumer. All persuasive media attempts
influence your decisions as a consumer.
- Slide 3
- Product the item for sale Consumer people who will buy the
product Purpose of Persuasive Media to persuade a audience to buy
the product or service
- Slide 4
- Claim The claim is the core of the argument. The claim is a
statement of opinion advertisers are asking consumers to believe.
Example : Duct tape is the most ingenious and versatile tool ever
invented.
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- Reasons A reason supports the validity of the claim. Claim :
Duct tape is the most ingenious and versatile tool ever invented.
Reason 1: Its vital to national security. Reason 2: Its a medical
miracle. Reason 3: Its a fashion statement.
- Slide 6
- Evidence The evidence supports or proves that your reasons are
legitimate. Evidence may include facts, statistics, examples, and
expert opinions. FACTS STATISTICS EXAMPLES EXPERT OPINIONS
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- Facts Facts are statements we can prove. Facts do not
change.
- Slide 8
- Opinions Opinions are value judgments based on personal
perception. Opinions often change.
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- Persuasive Appeals
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- PERSUASIVE APPEALS An ethical appeal projects an impression
that you are someone worth listening to, an authority on the
subject, and someone who is likable and worthy of respect. One can
enhance his/her ethos in various waysi.e. by wearing a lab
coat.
- Slide 11
- An emotional appeal (Pathos) attempts to cause an emotional
response in the audience. PERSUASIVE APPEALS
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- A Logical Appeal (Logos) uses the logic of convincing facts and
statistics to persuade the audience. PERSUASIVE APPEALS
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- Logical Fallacies Logical fallacies are persuasive tricks and
traps that advertisers use to persuade the audience. Consumers who
see these fallacies when they encounter persuasive media cant be
tricked into buying products.
- Slide 14
- Ad Hominem An ad hominem argument attacks the person, not the
argument itself.
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- Straw Man The straw man argument attacks an argument different
from (and weaker than) the opposition's best argument.
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- Red Herring A red herring diverts the audiences attention from
the original issue.
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- The Bandwagon The bandwagon argument asserts that statement is
true because valid because of popular support. We call this the
everybody is doing it fallacy.
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- The Slippery Slope The slippery slope argument asserts that
accepting one position means that you must also accept extreme
possibilities.
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- Tautology (Circular Reasoning) A tautology is an argument in
which the restates the initial premise the conclusion. (A=B
therefore A=B)
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- Argument from Authority The argument from authority asserts
that something is true simply because someone of authority says it
is true.
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- Ad ignorantiam The ad ignorantium argument asserts that
something is true because we dont know that it isnt true.
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- Tu quoque (You too!) an attempt to justify wrong action because
someone else also does it Logical Fallacy
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- The Plain Folk The plain folks argument uses everyday people to
persuade the audience, someone who can understand and empathize
with the average listener's concerns.
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- Glittering Generalities Glittering generalities are pretty
words that mean nothing. They are so closely associated with highly
valued concepts and beliefs that they persuade without offering any
supporting information or reasons. Logical Fallacy
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- Loaded Language Loaded language includes words and phases that
provoke a strongly positive or negative emotional response in the
audience.