Personalization

PersonalizationStrategy for gaining competitive

advantageAdded service for a userSpeeds task completion (I-Click)Can require loginCookiesDynamic

Privacy Concerns No right to privacy in USPrivacy ContractsRequest of personal information can

cause users to leave siteHighly related to trust

Trust

Many factors affect trust:ContextPerceived SimilarityStanding in organizationBehaviorCertificationReferences

Fostering Trust Help establish credibilitySecurity StatementSafe display of personal informationUse of secure serversConfirmation of all costsConfirmation of shipping address

Controlling Privacy No standard for enforcing privacy in

placeP3P standard developedEnforces and exposes site’s privacy

policyTools to inform users of compliance

with their selected privacy policy

Trust (P3P)

Trust (P3P)

Privacy Bird

Privacy Bird

Shows Embedded Content

Privacy Bird

Review for Final

User Centered Development

Initial Stages:

Needs AnalysisUser and Task AnalysisFunctional AnalysisRequirements Analysis

GoalsStarting point for task analysisWhat user want to accomplishIndependent of technology

Tasks

Mechanism for accomplishing goals

Can be technology dependentComposed of sub-components called

Actions

Bad Mapping

Mental Models

User Testing Layout

Content Organization

Organizational Schemes

Organizational Schemes

Organizational Schemes

Organizational Schemes

Organizational Schemes

Organizational Schemes

Organizational StructuresHierarchy

Organizational StructuresDatabase

Controlled Vocabulary

Visual OrganizationProximityAlignmentConsistencyContrast

Page Layout

Wireframe

Page Layout

Page Layout

Primary & Secondary Colors

Monochromatic

Complementary

Analogous

Triadic

Typography

Writing for The Web

Promotionalwriting (controlcondition)using the"marketese" foundon manycommercialwebsites

Nebraska is filled with internationally recognizedattractions that draw large crowds of people every year,without fail. In 1996, some of the most popular placeswere Fort Robinson State Park (355,000 visitors), ScottsBluff National Monument (132,166), Arbor Lodge StateHistorical Park & Museum (100,000), Carhenge(86,598), Stuhr Museum of the Prairie Pioneer (60,002),and Buffalo Bill Ranch State Historical Park (28,446).

0%(by definition)

PerformanceResponseTime

User Reaction

< 0.1 Second User perceives this an instantaneous.< 1.0 Second User noticed the delay, but no break in thought stream.> 10 Seconds User switches to another task.

Streaming

Multimedia Information

Grade II Braille

Web Accessibility Initiative Guidelines

Global User Population

Languages Can Expand Labels

Trust (P3P)