Personal Branding Spring 2012

Personal Branding by Jennifer Okpala & Jodie Joseph

“Everyone needs to find their unique value contribution that makes them stand out in whatever their field of employment. Average is over.” -Thomas Friedman

Food for Thought

What is Personal Branding?Making your name and your career your

IDENTITYOnline and offline presence

Blog, ePortfolio, business cards, resume, email, social networks, professional appearance, voicemail

The Point of Personal BrandingGetting your name out there

Your experience that you want others to know about

Using technology to your advantageQR codes, business card readers

Staying relevant-using industry keywords & buzzwords

Wordpress!Shoshannagoldin.com/wordpress

Professional Blog-CV, Resume, ePortfolio

CollegeInfoGeek.com

Ultimate Guide to Building a Personal Website

80% of employers use social networks for background checks

71% of employers monitor employee social network use

Ask YourselfWhat do you want to be known for when you are not in the

room?What are you the “go-to” for?What is your slogan?Capture what makes you unique in ≤ 15 words

***Does this new statement grab you? If not, keep working at it!

(activity)

Drawing the Line Be visible and confident

Don’t be shy

but…

Balance self promotion and value contribution

ePortfolioGoogle ePortfolio on the NCSU site and see the CALS builder

Have a URL to link to your resume and LinkedIn

Select top 3 skills and provide evidence of each skill

Upload proof that you have each skill, pictures, work samples etc.

http://create-an-eportfolio-using-blogger.blogspot.com/

Google AlertSet Google Alerts for:

Your NameTopics you are interested inCompanies/organizations you’d like to work forGood for: interviews, field knowledge

http://www.google.com/alerts

Flip Eval OverDescribe two things that you can do to establish your Personal Brand.

Activity

If I GOOGLE

Your Name,

What Will I Find?