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Personal Branding Χτίζω το Επαγγελματικό μου Όνομα
Μπάμπης Μιχαηλίδης Personal Identity Strategist www.babismichailidis.gr
Ένα μεγάλο ΕΥΧΑΡΙΣΤΩ
The Future of Work
How we will master technology, manage companies and build careers in the era of the Global, 24/7 workforce.
August 19, 2007
Throw away the briefcase: you are not going to the office…..
There is no longer a ladder…..
You may never get to retire…..
BUT
There is a world of
opportunity if you figure out
a new path…..
May 25, 2009
March 10, 2011
19th Annual Roundtable:
business leaders, technologists, international politicians, Academics & innovators
explored 21st century realities. Source: http://www.aspeninstitute.org/publications/future-of-work#sthash.2PPTmfsA.dpuf
Traditional views won’t count anymore!
1989
The Future of Work will be…
Global Supply Chain
Developing Countries Map
Low Cost Low Cost
Innovation Innovation
(Fungible Jobs)
Low cost Labour
Call Centers
Travel / Ticketing
Fully automated robot receptionist, Hennah Hotel, Japan 35% of all jobs expected to be automated in next 20 years
From Salesperson – Order receiver
A study from Elance found that 87% of UK graduates see freelancing as a highly attractive career option. Sixty-nine percent say independent work offers better work-life balance. But wait, there’s more 29% of these graduates say freelancing is part of their career strategy over the next 5 years. And according to Pew, for the first time, the millennial generation, is now the largest segment of the workforce. This isn’t just a tipping point it signals a need for companies to respond to the ever growing expectations of today’s workplace.
http://www.euro-freelancers.eu/
THE FUTURE OF WORK: A FREELANCE ECONOMY
In the past, productivity was difficult to measure.
NEW digital TOOLS measuring PRODUCTIVITY
ONLINE REVIEWS
Transparency of Performance
Let your customers do the work for you!
Source: http://www.pissedconsumer.com/blog/2013/10/why-reviews-count-the-influence-of-customer-reviews/
Content Marketing Crowdsourcing
Your Life Experiences
Your Point of View and Accomplishments
The Way Others Perceive You
I AM
“People can copy what we do, but not
who we are.”
Martin Daley, Head Of People, Virgin Blue
PERSONAL BRANDING
The Process
Stage Α • A. Discover Who You Are
Stage B • B. Create Your Unique Identity
Stage C • C. Make it Visible
Personal Branding: The Process
Stage A • A. Discover Who You Are
• Α1. Personal Characteristics • Α1.1. Goals & Ambitions
• Α1.2. Vocational Interests
• Α1.3. Strengths & Weaknesses
• Α2. Peer 360° Feedback • Α2.1. Strengths & Weaknesses
Personal Branding: The Process
Stage B • Β. Create Your Unique Identity
• Β1. Unique Value Proposition Β1.1. Personal SWOT Analysis & Personal Development Plan (PDP)
• Β2. Target Audience Β2.1. Demographic characteristics, Interests, Professional Activities
• Β3. Competition Β3.1. Criteria of Differentiation
• Β4. Expression of Professional Identity Β4.1. Written Personal Brand Statement
Β4.2. Elevator Pitch
Personal Branding: The Process
Stage C • C. Make it Visible
•C1. Digital Footprint C1.1. Blogging & Personal Website C1.2. SOCIAL MEDIA Presence (LinkedIn, YouTube, Twitter, Facebook) C1.3. Digital Footprint Evaluation (Google Analytics Metrics)
•C2. Content Creation Management C2.1. Articles, Videos, Presentations
•C3. Human Imprint & Networking
Personal Branding: The Process
Personal Development Plan
Personal Branding Videos
Presentation Skills
YOUR BRAND STORY
The TRUE STORY of:
WHO you are,
WHAT you do,
WHY people should care
how you will improve their lives,
how they will experience themselves in
relation to you.
Personal Branding 7-Step Breakthrough Blueprint
The Old Paradigm in Career Planning
Birth Job Choice Education/Training Employment Retirement
From: A linear, destination-oriented model of:
“What do you want to be when you grow up?”
Source: National Life/Work Center, www.internationalcounselor.org
Moving to a New Paradigm in Career Planning
Source: National Life/Work Center, www.internationalcounselor.org
Thank You!
Babis Michailidis www.babismichailidis.gr
Babis Michailidis Charalampos Michailidis
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