Perry Ellis PowerPoint

SLIDE SHOW: EVAN MCDANIELS

PERRY ELLIS

HISTORY Ellis opens his men’s division in

1980.

history.astate.edu

SIGNATURE ELEMENTS American, Sporty, and Casual

Erica Lennard

DEMOGRAPHIC/PSYCHOGRAPHIC

PRICE AND SIZE RANGE

perryellis.com

PRICE

$0 - $49.99$50 - $99.99

$100 - $149.99$150 - $199.99

NATURAL FIBERS Cotton, Linen, Wool

Damodar Group cuddleewe.com

CURRENT MARKETPLACE Perry Ellis Outlets, Macy’s, Kohl’s,

Amazon.com, etc.

COMPETITORSFifth and Pacific Companies, Ralph Lauren, Tommy Hilfiger

Similar men’s products also seen at Macy’s and Kohl’s

WHY PERRY ELLIS?

“Perry Ellis’ clothing is not too outlandish. It is not something that

really makes you stand out. His clothing is affordable for me.”

Evan McDaniels

ELLIS’ INFLUENCE

Patrik Ervell

Michael Bastian

Simon Spurr

interviewmagazine.com and wearethemarket.com

HISTORICAL IMPORTANCE

“Accepted as a peer of Calvin Klein, Ralph Lauren and Anne Klein, other

major sportswear designers, he [Ellis] helped increase confidence in

American design at a time when French ready-to-wear was widely

regarded as the source of most fashion innovations.”

Bernadine Morris, New York Times

PERRY ELLISMarch 3, 1940 - May 30, 1986

history.astate.edu