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PARTNER STORY
OPPORTUNITY
To enhance plays, operas, musicals,
exhibitions and more, South Korea’s
Gimje Cultural and Art Center required a
state-of-the-art upgrade to their existing
lighting system.
SOLUTION
Hansam System replaced Gimje Cultural
and Art Center’s old halogen lamps with
Martin by HARMAN ELP-WW and ELP-CL
LED lighting fixtures for maximum power
and efficiency.
GIMJE CULTURAL AND ART CENTER, SOUTH KOREA
Founded in 2009, the Gimje Cultural and Art Center is South Korea’s premier event
space for plays, operas, musicals, exhibitions and more. Home to a 488-seat grand
performance hall, a smaller 230-seat performance hall and various exhibition halls,
the Gimje Cultural and Art Center hosts prominent performances and events such as
“The Sound of Jazz Concert,” “Korean Rock Music Concert” and “Gala Les Miserables
Concert.” In order to create brighter, more balanced lighting displays, the Gimje Cultural
and Art Center recently hired Hansam System, South Korea’s leading distributor of
professional event lighting, to upgrade their existing system with a cutting-edge lighting
solution. After assessing the needs of the venue, Hansam System selected Martin by
HARMAN ELP Series fixtures for their superior output and vivid color rendering.
“The theater needed a custom lighting solution that was more compact and powerful
than their existing setup,” said Sehoon Park, Sales Manager, Hansam System. “The
old fixtures were halogen lamps, and the client wanted to replace them with new LED
lighting units that could deliver better performance. Martin ELP LED lighting units were
the perfect choice, with their powerful performance and cost savings. We had a little
trouble fitting them into the existing installation space, but we used a bracket to raise the
existing batten fixtures, which provided enough room for the new fixture’s operation.”
Hansam System equipped the performance hall and projection room with cutting-edge
Martin ELP-WW warm white and ELP-CL full color LED ellipsoidal fixtures, which deliver
class-leading luminance and unparalleled ease of use. Equipped with 19-degree beam
angle tube lenses, the ELP fixtures provide tight, punchy beams for creating dazzling
lighting displays.
“The Gimje Cultural and Art
center is the only theater in the
city, so we wanted to deliver the
best possible lighting solutions
to ensure the perfect viewing
experience for every event.”
PERFORMING ARTS
© 2019 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Inf inity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specif ications and appearance are subject to change without notice.
PRODUCTS USED
MARTIN ELP-WW LED LIGHTING FIXTURES
MARTIN ELP-CL LED LIGHTING FIXTURES
“Martin ELP LED lighting units
were the perfect choice, with
their powerful performance
and cost savings.”
ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for
automakers, consumers, and enterprises worldwide, including connected car systems,
audio and visual products, enterprise automation solutions; and services supporting the
Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and
the entertainment venues where they perform around the world. More than 50 million
automobiles on the road today are equipped with HARMAN audio and connected car
systems. Our software services power billions of mobile devices and systems that are
connected, integrated and secure across all platforms, from work and home to car and
mobile. HARMAN has a workforce of approximately 30,000 people across the Americas,
Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of
Samsung Electronics Co., Ltd.
CONTACT
For PR Inquiries:
David Glaubke
Director, Public Relations
HARMAN Professional Solutions
david.glaubke@harman.com
+1 (818) 895-3464 Office
+1 (818) 470-7322 Mobile
FOR APAC
RV Ramachandran
Marketing Director - Asia Pacific
HARMAN Professional Solutions
108 Pasir Panjang Road
#02-08 Golden Agri Plaza
Singapore 118535
TEL No: +65-6870-5000
DID No: +65-6870-5092
Mobile: +65-9146-2464
Email: RV.Ramachandran@harman.com
“The Gimje Cultural and Art center is the only theater in the city, so we wanted to deliver
the best possible lighting solutions to ensure the perfect viewing experience for every
event,” said Gyeongwon Kim, Lighting Director, Gimje Cultural and Art Center. “We are
highly satisfied with the solutions provided by HARMAN and Hansam System, especially
the ELP-WW units, and would like to acknowledge the innovative measures taken to
integrate the larger ELP-CL units in the projection room as well.”
“Venues that host a diverse range of events like the Gimje Cultural and Art Center
require lighting solutions that can bring out the true visual experience for the audience,”
said Ramesh Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. “We would
like to thank our partner Hansam System for designing and delivering a robust solution
that is sure to elevate the cultural experiences of the shows.”
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