People, Places and Partnerships: Keys to Success National Extension Tourism Conference Orlando,...

People, Places and Partnerships: Keys to Success

National Extension Tourism ConferenceOrlando, Florida

September 28, 2004

By James A. Maetzold

Natural Resources Conservation ServiceUnited States Department of Agriculture

202-720-0132jim.maetzold@usda.gov

www.nrcs.usda.gov/technical/ress/altenterprise

Presentation Information

This presentation discusses the NRCS website, resources and planned publications. A new 2,300 page alternative enterprise and agritourism manual is available on the web. A new resource inventory publication titled “Taking the First Step…” is also on the web. This information, funding information and a farm planning manual is also available on a CD. If you wish a copy of the CD, or paper versions of what is on the website, please email jim.maetzold@usda.gov or call 202-720-2307 for a copy.

For more information go to www.nrcs.usda.gov/techical/ress/altenterprise

NRCS Resource Material

• Resource Manual• Taking the First Step-Resource Evaluation Guide• Four Information Sheets• Three Technical Notes• Directory of People• Success Stories• CD contains above plus funding

sources/resources/business planning guide• Brochure• www.nrcs.usda.gov/technical/RESS/ altenterprise

Alternative Enterprises and Agritourism: Farming for Profit and Sustainability Resource Manual, January 2004

Chapter I: Alternative Enterprises and Agritourism Introduction

Chapter II: Assessing Natural Resources for

Alternative Enterprises

Chapter III: Conservation OpportunitiesChapter IV: Rural Tourism DevelopmentChapter V: AgritourismChapter VI: Nature TourismChapter VII: Heritage and Cultural Tourism

Resource Manual (continued)

Chapter VIII: Alternative Enterprises

A. GeneralB. Wildlife

C. Trees/Forestry D. Livestock

E. Poultry F.

AquacultureG. Crops/HorticultureH. Food Safety

I. ApiaryJ.

Non-Farm/Farm Residents

K. Education

Resource Manual (continued)

Chapter IX: Success Stories

Chapter X: Workshops

A. How to Organized Your Own Workshop

B. Annual Workshop Examples

Chapter XI: Trends and Data

Chapter XII: Decision Making and Business Planning

A. General B. Business Planning and Development Websites

C. Agricultural Alternative Agriculture and Agritourism Business Planning Guides

E. Rural Development D. Bed and Breakfast F. Community Tourism

0

50

100

1stQtr

2ndQtr

3rdQtr

4thQtr

Resource Manual (continued)

Chapter XIII: Regulations and Legal ConcernsChapter XIV: Liability InsuranceChapter XV: Marketing A. General

B. Value-Added Marketing C. Farmers’ Markets

D. Community Supported Agriculture E. Farm to Consumers Connections F. Organizations G. Website Marketing

H. Agritourism and Tourism

Resource Manual

Chapter XVI: Funding and Assistance

ProgramsChapter XVII: Resource PeopleChapter XVIII: Outreach

Resource Manual

Chapter XVIX: Website List A. Agriculture-Related Information

Resources B. Alternative/Sustainable

Agriculture C. Data D. Tourism

E. Ideas F. Conservation G. Financial Assistance H. Marketing I. Planning/Business Management J. Community Development

Chapter XX: Resources

NRCS Resources-Planned

• Update three information sheets– Alternative enterprise list—AE-1– Community Supported Agriculture—AE-2– Heritage Tourism—AE-3

• Insurance/liability information sheet– Survey– How to secure insurance?

• Agritourism Legislation

RC&D Role in Tourism and Agritourism

• 375 councils

• Grass roots

• Partnership role

• Active leaders in several states

NRCS Changes

• Reorganization• Partnerships

-TWA agritourism article-PIT, WSTPC, STS, L&C-Federal agencies

• Division transfer• New Contact

-Mark Rose 202-690-2210-mark.rose3@usda.gov